Issue link: http://osercommunicationsgroup.uberflip.com/i/798159
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IH+HS OR IHA Kimberly Oser Publisher Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath Sarah Glenn Customer Service Managers John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Adrian Chacon • James Gennette • Drew Heniser Cami Jimenez • Rich Mariscal • Anthony Socci Account Managers Tara Neal Director of Operations Stacy Davis • Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Kitchenware News & Housewares Review Show Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Kitchenware News & Housewares Review Show Daily Monday, March 20, 2017 4 NEATFREAK EXTENDS BRAND DIFFERENTIATION THROUGH SCIENCE The laundry space at retail is crowded with "sameness." Enter neatfreak with EVERFRESH ® ̶ proprietary pro-biotic technology using natural, beneficial microbes embedded into the fabric of neatfreak laundry products. EVERFRESH works continuously to control and reduce odor so neatfreak laundry hampers are always fresh and eliminates the need to spray your hamper with deodorizers or scents to control unpleasant odors. Unlike popular anti- bacterials, which are regulated pesticides and may contain harmful toxins, EVER- FRESH is a natural, non-toxic solution that effectively controls laundry odors. Now that's different! How does EVERFRESH work? Odor is caused by partially digested organic material left behind by bacteria: for example, body sweat. Beneficial microbes, which are found all around us in nature, are selected and invisibly bonded to the fabric surface of the laun- dry products using proprietary technolo- gy, resulting in thousands of dormant microbes to every square inch of the fabric surface. Once they come in contact with odor-causing par- tially decom- posed organic material and bac- teria, they acti- vate. Then, the activated microbes work to eliminate the odor-causing organic material, leaving behind odorless water and carbon diox- ide, which evaporate. With the partially decomposed organic material broken FUSIONBRANDS' NEW SPRING PRODUCT INTRODUCTIONS & NEW LOWER PRICES For Spring 2017, Fusionbrands will launch eight new products, including product line extensions for the CoverBlubber ® , now in a three-pack set of crystal clear, and a mini StirStik with a new tapered side edge. Other new food prep innovations are the MushroomCloth™, a silicone gentle- touch brush that is more like a cloth than a brush, that delicately removes dirt without scarring or disturbing the color from mushrooms and other deli- cate vegetables or fruit. Next in line is the EggXactRing™, a silicone fully adjustable food cooking ring to give you perfectly sized eggs, pancakes or customized stacked food presentations. The ring adjusts from 1-1/2 inches to 4- 1/4 inches in diameter and is microwave, stovetop, oven and dish- washer safe. For those that love fresh strawberries, the new PushBerry™ is the first one-piece designed hand held strawberry tool that completely removes the core and slices whole fresh strawberries all in a single easy one- step motion. L o o k i n g outside the cooking arena, Fusionbrands is also intro- ducing items into the clean- ing category. The WaveSponge™ is a modern day sil- icone kitchen-cleaning tool with unique wave scrubbing features. WaveSponge comes complete with an internal area to add and release soap, a squeegee to push liquids or crumbs off the counter- top and a sturdy nylon scraper for stuck on foods on pots, pans, dishes and even the stove top, all in the convenience of Continued on Page 97 Continued on Page 97