Issue link: http://osercommunicationsgroup.uberflip.com/i/798159
Kitchenware News & Housewares Review Show Daily 3 7 Monday, March 20, 2017 GRANITE·WARE: A PACKAGING REBRAND OF AN AMERICAN LEGACY Granite· Ware ® , the original speckled porcelain on steel cookware that has been produced since 1871 and has helped gen- erations of families turn holiday feasts and everyday meals into cherished mem- ories, is reinventing its packaging. It now reflects a brighter, simpler, more natural expression of the brand while celebrating its legacy and reaching a whole new gen- eration of consumers. What's old is new again. When younger consumers were asked what they were looking for in cookware, the characteristics most sought after were those that are inherent in Granite· Ware and have been since its beginning. Made local – Granite· Ware is made in Indiana. All-natural – Granite· Ware is just glass fused to steel. Chemical free – Granite· Ware contains no PFOA, PTFE or any harmful chemi- cals that will alter the color, taste or nutri- tional value of food. Healthy cooking – Granite· Ware surface is naturally non- stick and requires little to no added fat for healthy cooking. The authenticity of the brand's healthy features that have been a part of the product since its beginning are now brought to the forefront in an easy to read packaging format. With one quick glance a consumer can see that the use of the cookware is healthy, provides pure taste, is safe to use and has been approved for use by generations of families. The logo is now a graphic simula- tion of the actual porce- lain on steel finish – white speckles on a dark background, while the tag line "the original all natu- ral" reinforces the origi- nality and legacy of the brand. The hexagon that now encases the Granite· Ware name completes the logo with its rounded corners to naturally reflect the round shapes and round handles of the Granite· Ware pots and pans. The bold, sun-fire yellow background of the packaging situated behind the dark logo helps the packaging to pop at shelf and against the product's dark porcelain fin- ish, instilling a confident choice in the consumer. The round graphics off to the sides of the logo are affectionately known as "pods" and are there to educate and com- municate the strongest qualities of each piece of cookware. For example, the covered roasters tout the juices and flavors that are preserved during cook- ing while the pots with steamers applaud the pure taste and healthy nutrients that are retained in the food. Granite· Ware has been a mainstay in American kitchens for nearly 150 years. Some things get better with age and some things are best just as they are – the healthy, all natural qualities of Granite· Ware have been and continue to be best just as they are. A little bit of package tweaking though, never hurts. For more information, stop by booth #S3200, call 812.238.5000 or email custserv@columbianhp.com. NEW COPPER P5 ESPRO PRESS GUARANTEES BETTER CUP OF SPECIALTY COFFEE & TEA An interview with Bruce Constantine, ESPRO President. KNSD: OPRAH featured your Copper P5 ESPRO Press in its February issue. Why? BC: I guess you would have to ask her! The ESPRO Press is a complete rein- vention of the French press that not only addresses the issues of the French Press, but takes the concept to a new level. First, the patented filtration sys- tem filters the coffee twice, with micro- filters 9- and 12-times finer than others, eliminating the grit in the cup; then, once the filters are pushed down, extraction is stopped so the brew does not get stronger in the pot. We didn't stop there – about half the population prefers the oil-free taste of a pour-over to the full bodied taste of French press, so we invented paper-filtered press cof- fee that can deliver the taste they want with the ease and convenience of a French press. For loose-leaf tea, we have invented the first French press sys- tem that automatically stops extraction in the pot. KNSD: All French presses are not the same? BC: They were before ESPRO entered four years ago. Actually they have been for almost 80 years. What people love is the ease of making the beverage, and the full flavor. But what they hated – the grit-filled cup, and coffee or tea that keeps gets stronger in the pot – kept many away. KNSD: The ESPRO Press is three distinct brewers in one? BC: Yes, exactly. This line was named Best Consumer Brewer in the Specialty Coffee Industry last year! For French-press coffee lovers, the ESPRO Press accomplishes what was previously impossible: deep and rich fla- vor, with all the aromatic oils, yet with- out any grit in their cup. Pour-over coffee lovers get ultra-clean, oil-free coffee sim- ply by adding our included paper filters. Tea lovers get perfect extraction that stops automatically, and can easily be re- steeped multiple times. KNSD: You say ESPRO guarantees a better cup? BC: We call the concept "Friends for Life." We know from critics and consumers that the brew technology delivers like no other. Rather than stop- ping there, we studied brands we respect, particularly Patagonia and Nordstrom, and concluded we can bring an even higher level of consumer com- mitment than the housewares consumer has ever seen. We're committing to stand by our customers throughout the lifecycle of their product ownership, without a time limit. That means manufacturing defects get fixed, technical support is from experts, not a call center, and wear parts will be available for purchase regardless of whether the product has been retired. ESPRO is hosting all-day tastings. For more information, stop by booth #S3746 or go to www.espro.ca. 'AIR' CRYSTAL GLASS FROM SCHOTT ZWIESEL The best way to savor the taste of your favorite wine is with a glass so light, so perfectly balanced, tvhat you are hardly even aware of it in your hand. That exact- ly describes the range of wine glasses named AIR – so light yet durable, it could only be made by Schott Zwiesel ® . The glassware was designed by Bernadotte & Kylberg, a firm already well-known for interior and fashion brands. Founders Prince Carl Phillip of Sweden and Oscar Kylberg, observe, "The basic glass forms have not changed in any significant way for centuries. Reason enough for us to create a unique, weightless form for AIR." The thin wall and fine stem of the AIR range would normally be too fragile for a commercially used wine glass. But Schott Zwiesel's patented Tritan ® crystal glass is equal to the challenge. The lead-free crystal boasts added titanium for strength and added zirconium for brilliant clarity. The result is an elegant design that is stur- dy enough for restaurant use and also dishwasher-safe. An admirable feat. The range includes 10 shapes, including red and white varietals, cham- pagne flutes and saucer- style glasses, dessert wine and utility glassware. Each glass is a work of excep- tional quality and design. Taken together, they are a bold artistic statement. To round out the collection, there are two decanters – one for red and one for white wine – which are as visually dis- tinctive as they are completely original. An elegant complement to any table. The AIR range adds a unique ele- ment to the tabletop setting. It becomes not simply a better way to enjoy wine but a strik- ing visual statement even to the casual observer. The graceful bowl and perfect stem of each glass will never be mistaken for any other range of glassware. The AIR range is the result of a perfect partnership. Bernadotte & Kylberg brought a new vision to a classic product; Schott Zwiesel created the exceptional crystal glass. For more information on AIR, visit booth #S1462 or go to www.ftsonline.com. LIPPER: 'A LITTLE LOVE FOR YOUR HOME' Just another home goods brand? Not even close. Spanning seven decades, Lipper has listened to input from legions of customers, traveled the world to source natural materi- als and crafted the most beautiful, essential, simple daily-use home products that improve everyday life. In the moments that make a happy home, Lipper is there. Lipper is "a little love for your home." Lipper puts the fun in functional solu- tions for the home. It offers over 400 prod- ucts for your kitchen, dining room, home office, living room, family room, kid's rooms, laundry room, pantry and even your garage. Product categories include: kitchen organization and food preparation, dining and entertaining, home office organization, home storage and kids collection. This year, Lipper is pleased to intro- duce a new plantation-grown Teak Collection, as well as a great many new entertainment and home office organization solu- tions. Lipper remains true to its Founder's guiding principle: "The things you love most about your home should be the things you interact with every day," said Hal Lipper. Visit booth #S1624 or go to www.lipper international.com for more information.