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Kitchenware News & Housewares Review Show Daily 6 1 Monday, March 20, 2017 BEAUTY EXPLOSION: ANTI-AGING DERMAWAND AND NO!NO! HAIR REMOVAL For almost 20 years, ICTV Brands™ has delivered DermaWand ® , the non-inva- sive, anti-aging solution to millions around the world. That brand power is now joined by no!no! ® hair removal after an asset acquisition in January 2017. The ICTV Brands portfolio, filled with health, wellness and beauty products that make life easier and more beautiful from the comfort of your home, now includes hair removal treatments! no!no! is the only at-home hair removal device with Advanced Thermicon™ Technology that removes and treats hair for long lasting, proven results with continued use. Thermicon Technology was developed on the basic principle of sending heat signals to the hair. When used consistently over time, Thermicon can reduce the regrowth of hair. It's safe to use on your legs, arms, back, face – almost anywhere. Unlike other professional hair removal treatment technology, no!no! works on all hair color, skin tones, allows for immediate sun exposure and is safe and painless. Plus there is a no!no! for everyone. The no!no! MICRO gives you one treat- ment level in a small, easy to travel with device that is great for smaller areas and facial hair. The no!no! PRO packs in three powerful treatment levels with Pulsed Thermicon technology perfect for hair removal treatments virtually all over the body and coarser hair. Finally, the ulti- mate beauty device: no!no! ULTRA. Complete with three treatment levels, Pulsed Thermicon technology, Dynamic Speed Control and three sepa- rate beauty attachments, the ULTRA real- ly has it all. Each device comes in a vari- ety of colors and the entire line is com- plemented by the no!no! Smooth skin care line, giving you unsurpassed tech- nology and results at an affordable price. For those looking for younger look- ing skin, DermaWand, the revolutionary anti-aging device that's sold millions worldwide, continues to deliver youthful results. DermaWand is clinically proven to visibly reduce the signs of aging – giv- ing you the Lifted Look™. It uses the same technology as the professional radio frequency machines found at doc- tors' offices and med spas, but at a lower frequency and amplitude safe for at-home use. With as little as two three-minute treatments a day, DermaWand can help reduce fine lines and wrinkles, reduce enlarged pores, improve skin tone and texture while tightening your skin. The radio frequency provides instant stimulation and a massage effect while at the same time delivering thermal energy and enriched oxygen. The results: younger looking, toned, tightened skin. All this beauty, brand power and results available to you from one team. ICTV Brands – Building Brands That Last. Visit booth #L13156 to learn more, meet the team, see all of these products and more! For more information, visit www.ictv brands.com, email info@ictvbrands.com, call 484.598.2300 or stop by booth #L13156. COOKS STANDARD & COOK N HOME CONTINUE BEST SELLER COOKWARE BRAND John Wei Shen of Neway International Housewares reveals what makes his com- pany unique. KNSD: Tell our readers a little about your company. What's your main line of business? JWS: We design and make high-quality cookware product. Cooks Standard™ is 'Top Rated' for six consecutive years. The cookware features a stay-cool han- dle. This handle design was awarded a patent in 2011. The cookware handle provides a comfort grip and also stays cool during cooking use. Since introduc- ing this line of cookware five years ago, it quickly become very popular in the marketplace. Now, you see the cook- ware reviewed on top sites like Google, Amazon, Costco, Walmart, Sears, Home Depot and more, and reviewers are telling you how much they love this cookware. KNSD: What would you say makes your company unique? JWS: Top quality and great design, which sets a higher standard for cook- ware. KNSD: What was the most significant event or series of events affecting your company in the past year? JWS: IHA Chicago Housewares Show gives us an opportunity to welcome new customers. Our customer retention rate is 100 percent. We were limited in resources to service new dealers last year, but we hope we can soon overcome this limit. KNSD: Did your marketing strategy in the past year provide you the overall posi- tion you had project- ed? JWS: Yes, business growth is unbeliev- ably fast. KNSD: Describe your current marketing strategy. JWS: Offer the highest quality beyond the customer's expectation! KNSD: Are you introducing any new products this year? JWS: We are expanding our 'Cooks Standard' high-end line, adding more sizes and functional items to meet customer needs. KNSD: What distin- guishes your products from the competition? JWS: Quality, quality, quality. KNSD: What is the nature of your distri- bution? JWS: We welcome all channel distributors. KNSD: Tell our readers about your tradeshow objectives, plans, products, promotions, etc. JWS: There are many new products now available in 2017. We welcome distribu- tors as well as sales reps. For more information, email sales01 @newayusa.com, visit www.newayusa.com or stop by booth #S4810. NEW PREMIUM HOUSEHOLD CLEANERS FOR EACH SPECIFIC SURFACE IN YOUR HOME B+B Household Cleaning Products, located in Akron, Ohio, was founded in 2015 by Claudia Crea and her husband because they were frustrated by the lack of cleaning products available that truly "got the job done well." Crea found that keeping stone counters, stainless steel appliances and glass cleaned to her per- sonal criteria was challenging. From fin- gerprints to splashes from the frying pan, she realized she didn't have the products available to complete these tasks satis- factorily. Crea tapped into her background as a chemist; her husband used his knowledge of his family's stone business and togeth- er they originated, right in their own home, a line of products that could clean and restore kitchen surfaces and appli- ances while leaving a pristine finish. Crea's knowledge of chemical processes allowed her to create safe products for family and pets. In fact, they named the company B+B in honor of their two dogs, Balthazar and Brisco, and a portion from the sale of every bottle is donated to local humane societies in honor of Zar and Brisco. The company's four products, all made in the USA, are: TrueVeue Glass Cleaner, a lavender-scented cleaner that quickly removes dirt and grease and pro- duces a streak-free finish. TrueVeue is recommended for use on glass surfaces; DailyStohn Granite Cleaner, which comes in two scents, Meyer lemon or sweet mint, for cleaning, restoring and protecting natural surfaces in the home while providing a non-greasy, streak-free finish on granite, marble and other hard surfaces; and PureStiel Stainless Steel Cleaner, created for stainless steel appli- ances, removes dirt and grease and provides a streak-free finish. B+B also provides a subscription service called CleanFreaks, which allows customers to schedule regular deliveries of B+B prod- ucts at a discounted price with no set commitment necessary. Customers receive a reminder prior to the order being shipped. This way, orders can be changed or temporarily canceled, then re-scheduled as needed. Prior to each delivery, the company sends a reminder email showing the item price and any applicable discount. The price of the item may decrease or increase from delivery to delivery, depending on the price of the item at the time the order is processed. In this way, CleanFreak subscription reduces the need for a long-term commit- ment while allowing customers to always have that reminder available. Customers can replace products using discretionary timing rather than with a rigid time schedule. Crea says the com- pany is most proud of the fact that its cleaning products are always safe for the home environ- ment, for family and for pets too. They have come to the International Home and Housewares show to spread the word about B+B Household Cleaning Products and to meet prospec- tive buyers. Crea added that the compa- ny's target customers are socially con- scious and eco-friendly consumers who may be beginning or proficient cleaners looking for premium products in an attractive design. B+B believes that different surfaces have different cleaning needs, hence the separation of types of cleaning solutions. As Crea notes, "Better products with bet- ter results allows you to spend more time with your loved ones." For more information, stop by booth #N7065, visit www.bandbcleaners.com or call 844.43.bandb (844.432.2632).