Issue link: http://osercommunicationsgroup.uberflip.com/i/261448
B r o a d c a s t e r s S h o w D a i l y 6 0 NAB Show. The NYF Television & Film Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced their field and made a lasting impression on the industry. "By selecting Susan Zirinsky as the Lifetime Achievement Award recipient, New York Festivals honors a woman whose commitment to broadcast journalism has been paramount, covering the major domes- tic and international stories of our time," said Rose Anderson, New York Festivals Television & Film Awards Executive Director. "She's a producer's producer whose body of work is an inspiration." In addition to her work on 48 Hours, now in its 25th full season, Zirinsky rou- tinely is the Senior Executive Producer of breaking news specials events for CBS News, including the Aurora, Colo., theater shooting and the murders at a Newtown, Conn., elementary school. She has also produced special projects for CBS Entertainment, the CW and Showtime. Her extensive journalism career has provided her with a front seat to some of the iconic moments in TV news history including the Falklands War, the student uprising in Tiananmen Square, the Gulf War, the invasion of Panama, the election of President Barack Obama, 9/11, the presidencies of Jimmy Carter, Ronald Reagan George H. Bush and World Summits in Moscow, Russia; Helsinki, Finland; Malta and Iceland. Zirinsky's vast body of work includes producing documentaries on fashion, music and the occasional "person to person" newsmak- er profile specials. Zirinsky was also the executive pro- ducer of CBS News' historic and award- winning "9/11" broadcast, a riveting doc- umentary that included the only picture of the first plane going into the North Tower of the World Trade Center as well as video footage inside the towers, cap- turing first responders who would ulti- mately die in the buildings' collapse. The documentary garnered an Emmy, a George Foster Peabody Award, A Christopher Award, a Writers Guild of America Award, a Radio-TV News Directors award, and the Edward R. Murrow Award for Excellence. Zirinsky has won multiple Emmy Awards for her body of work. She is a journalist at heart. Zirinsky began at CBS News as a production clerk and during her tenure at the network, her journalism career has taken her around the world and included everything from politics and sports, celebrities and mur- ders. She has also worked on such broad- casts as the CBS Morning News, the CBS Evening News and the newsmagazine Eye To Eye. She has been the Executive Producer of 48 Hours since 1996. For more information, contact gmandel@newyorkfestivals.com or visit www.newyorkfestivals.com. New York Festivals (Con't. from p. 1) much more sophisticated thanks to syn- chronized metadata, and these are some of the most important OTT trends we think will improve experiences for consumers. Bridging Islands of Content Roku, GoogleTV and TiVo are among the first to offer search across video providers such as Netflix, Hulu and Amazon, but the age of the siloed experience where consumers must search each catalog sep- arately to find content is ending. Considering that there are at least seven places I could watch The Simpsons online right now, I'm looking forward to cross- provider search becoming ubiquitous. Better Search, Discovery and Curation Apps such as NextGuide, Zeebox and Fanhattan are creating innovative ways to find content to watch, and there is plenty of room for further creativity in helping consumers personalize their experiences and watch lists. On the back end, recommendation engines such as Digitalsmiths, ThinkAnalytics and Jinni will be important drivers of better search and discovery functional- ity across the landscape. The Rise of Multiplatform Viewing The explosion of tablet usage is only beginning, and will draw more video providers to release viewing apps and make sure they offer a first-class video experience. However, dealing with licensing and playability differences across platforms will only become more complex. Must-See TV Everywhere Cable and satellite companies are working hard to make sure that sub- scribers don't consider cutting the cord, and that means offering consumers more flexibility in how they consume content. Expect service provider con- tent to become available on a variety of devices and platforms. Expanding Content Catalogs Everything from Korean dramas to Latin American telenovelas is finding distribution to the U.S. audience online. The dream of being able to watch anything anywhere, anytime, is becoming a reality. Social Integration and Mashups No one has truly cracked the nut on sec- ond-screen applications and the interac- tion between TV content and social media, although clearly TV-related usage of Twitter and similar services such as GetGlue is skyrocketing. The industry is only beginning to figure out how people want to combine TV and social interaction, and new models will pop up. When we look back in five years, I bet we won't know how we ever lived without social TV. As the industry matures, it will be a challenge for players to incorporate more sophisticated data and deal with a larger and more diverse content catalog while streamlining the user experience. It's always fascinating to see industries evolving, and OTT media is no exception. Which of these trends do you think will have the biggest impact? For more information, visit www.tribune- mediaservices.com, call 518-792-9914 or email TMSMarketing@tribune.com. TMS (Con't. from p. 1)