Issue link: http://osercommunicationsgroup.uberflip.com/i/261448
B r o a d c a s t e r s S h o w D a i l y Tu e s d a y, A p r i l 9 , 2 0 1 3 4 SES AIDS NORTH AMERICA'S ULTRA-HD PLAN HDTV is not some fleeting fad across North America. It has redefined an entire industry. Hundreds of the most popular TV channels are in high definition. Millions of homes have multiple HD flat screens. "The big HDTV wave has covered the U.S. and Canada, with Mexico riding the emerging wave heading for Latin America and other regions around the world," noted Steve Bunke, SES' Vice President of North American Sales. "SES quickly became the HDTV leader and today delivers more HDTV content than anyone across our growing global fleet. We used to say once you watched an HD broadcast, you couldn't go back to stan- dard definition." He now sees Ultra-HDTV, known as 4K, as the next trend for viewers in the US and beyond: "Ultra-HDTV is like 3D without glasses and it promises to drive satellite capacity in three to five years, even as new iterations of DVB S2 and MPEG-4 are introduced." The Ultra- HDTV buzz is gaining some traction, and the big media companies are taking a serious look at ways to satisfy the mar- ket's hunger for even better resolution. With its origins in movie projection, Ultra-HDTV's resolution is clearly in a dif- ferent league. Although no exact standards exist yet for television broadcasting, 4K is a screen resolution that's 4,096 pixels wide and 2,160 pixels high (or 3,840 by 2,160 with QFHD) – compare that with the current HD standard of 1,920 pixels by 1,080 pixels. That's an increase of about four times the current resolution with a relative increase in the amount of data that must be sent to devices to ren- der the content. As Ultra-HDTV looms on the hori- zon, many of the world's biggest media companies are reaching deeper into emerging markets to tap new audi- ences and growth opportunities. They're doing it with the help of SES, which streamlined its global organization a year ago. "SES has expanded the fleet over North America to meet a broad range of media customer demands – from DTH to broadcast and occa- sional use," Bunke explained. "We have rock solid relationships with the world's leading media and entertainment firms, and we're extending those partnerships to help our customers grow, and venture into new areas like Ultra-HDTV." For more information, visit booth SU1911, go online to www.ses.com.com, call 609- 987-4267 or email namarcoms@ses.com. ERICSSON PRESENTS BROADCAST VIDEO OVER LTE AT NAB TV and video content from many differ- ent sources already makes up nearly half of all traffic on mobile networks today―and this is predicted to grow to around 90 percent within the next three to four years. This rapid rate of growth has the potential to cause problems for mobile network operators as they seek to balance revenues with the service quality required to support video, requiring additional investment in net- work infrastructure to cope with this rising demand. The introduction of LTE around the world is already preparing the ground for this explosion in video traffic. The recent Ericsson Mobility Report stated that in mid-2012, LTE was estimated to cover 455 million people globally and by 2017 it is expected to cover around 50 percent of the world's population. It is currently being deployed and built- out in all regions and will reach around 1.6 billion subscriptions in 2018; it will be the dominant technology in North America by 2018. Ericsson's new LTE broadcast solution, on show for the first time at this year's NAB, lifts the video experi- ence to a new level, offering the high- est quality video content for popular events with guaranteed delivery. It enables operators and their media part- ners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue. "At Ericsson we are in a unique position to deliver LTE Broadcast," said Simon Wilson, Head of TV Marketing, Ericsson. "We have the knowledge, expe- rience and capability to blend insight on consumer habits, deep mobile networks expertise and more than 20 years of video compression technology leadership to help operators maximize the revenue opportunity represented by this rapid evolution in media consumption." The Ericsson LTE Broadcast solu- tion consists of three new technology standards: HEVC (High Efficiency Video Coding) The new video compression standard promises to half the bandwidth required to transport video content compare to today's leading implementation of MPEG-4 AVC. MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) The MPEG DASH Simplifies and stan- dardizes the adaptive delivery of video to consumer devices, ensuring a better qual- ity of service, greater efficiency and opening opportunities for monetization. eMBMS (Evolved Multimedia Broadcast Multicast Service) The eMBMS is a 3GPP standard that enables mobile net- works to offer broad- cast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul. Ericsson's unique combination of the three new standards enables operators to efficiently launch media services over LTE. Ericsson's consulting and system integration services provides the high level technical, operational and business capabilities required to secure an end-to-end solution that meets time to market demands. Ericsson's ConsumerLab research shows that 67 percent of consumers use mobile devices (tablet, laptop or smart- phone) for consumption of TV services. Furthermore the research shows that more than 50 percent of TV consumption on smartphone happens outside of the home (on mobile networks). The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater person- alization of TV experiences. For more information, visit Ericsson in booth SU821 at NAB 2013 and go online to www.ericsson.com. SAN SOLUTIONS AND ANNOVA SYSTEMS ANNOUNCE PARTNERSHIP SAN Solutions, Inc. and Annova Systems GmbH recently announced the formation of their strategic partnership to accelerate the deployment of advanced newsroom systems in the U.S. broadcast market. SAN Solutions, a leading provider of storage infrastruc- tures to the media and entertainment market, will provide certified systems, integration services and support to Annova customers for the successful implementation of its Open Media newsroom products. "SAN Solutions is enthusiastic about the our new strategic partnership with Annova. We can provide highly reliable, secure and optimized network storage solutions to the OpenMedia Newsroom customer," said Harry Aine, President and CEO of SAN Solutions, Inc. "As we expand our OpenMedia Newsroom product into new markets, working with experienced and knowl- edgeable System Integrators is very important to Annova. SAN Solutions have proven themselves as an ideal part- ner for us," said Michael Schüller, CEO of Annova Systems GmbH. OpenMedia Newsroom will on dis- play at the SAN Solutions 2013 NAB booth SU7814. About SAN Solutions Founded in 1998, SAN Solutions, Inc., is a leading manufacturer and integrator of high- performance storage and application solu- tions for mission-criti- cal media infrastructures. ArtiSAN ― the company's signature product line―enables facilities to achieve com- plete, end-to-end, file-based media work- flows. All of SAN Solutions' offerings are based on proven methodologies, lead- ing technology, key partnerships, and innovative support services. The compa- ny is headquartered in Reno, Nev., and has regional sales offices in Europe and the Asia-Pacific. More information is available at www.sansolutions.com. About ANNOVA Systems GmbH ANNOVA Systems GmbH offers custom software solutions as well as develop- ment, consultancy and implementation for the media and broadcast industry. With more than 20,000 users worldwide, and more than 20 years of experience in broadcast, the company's platform OpenMedia is the leading stand-alone system for news production and rundown-management today. ANNOVA software solutions are used by private and public broadcasters world- wide. Users include the news teams of ARD, BR, Deutsche Welle, SR, SWR, WDR, RSI, Swiss Radio DRS, RTR, Omroep Gelderland, RFI and RTL TVI. ANNOVA Systems GmbH, with main offices in Munich, Germany, is privately owned. For additional information, please booth SU7814 at NAB, visit www.annova.tv or contact info@annova.tv. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NAB Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kate Seymour Senior Associate Publisher Kim Forrester Associate Publisher Lorrie Baumann Editorial Director Hayden Neeley Jazmine Woodberry Associate Editors Vladan Zivojnov Art Director Yasmine Brown Graphic Designer Ruth Haltiwanger Nicholas Travassos Traffic Managers Lynn Hilton Jennifer Cope Matthew Gold Wayne Bernknopf Account Managers Enrico Cecchi European Sales Broadcasters Show Daily is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.