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B r o a d c a s t e r s S h o w D a i l y 2 1 Tu e s d a y, A p r i l 9 , 2 0 1 3 LETUS' NEW SHOULDER CAM DESIGNED FOR OPTIMAL WEIGHT In this day and age, everything is made to be more compact and light-weight. It seems rather counter-intuitive to aim at a heavy set-up for the shoulder rig. Why would one want to carry more weight? Is it necessary? And the answer is yes, it's necessary and the reason is stabilization. In the days of films, the Panavision Platinum Camera weighed in at about 40 pounds and the Arri 235 weighed in at 26 pounds after all the accessories were accounted for. One may even argue that with the lighter digital camera available, there is no need of such heavy set-up. However, one will only have to consider the rolling shutter to see that a steady slow movement is necessary to avoid such follies. Even in a perfect world, where the ideal camera eliminates the rolling shut- ter issue, the fluidity of movement that comes with a properly weighted down shoulder rig is still essential for the oper- ator of any camera. Can you imagine yourself bouncing down the sidewalk with a camera on your shoulder and the footage that would come out of such operation? Operating with some girth on your shoulder gives you control. Having a shoulder rig that fits and conforms to your body is paramount. You need to feel like it is attached to you as well as being perfectly balanced. In collaboration with Shane Hurlbut, ASC, a Hollywood veteran DP, Letus had created the Shoulder Cam™, a set up that we believe is optimal for the shoulder operation which comes at around 25 to 33 pounds when all acces- sories are accounted for. However, not all weights are created equal―One doesn't go piling on the weight on the rig and call it good. One must consider the ergonomics in the weight distribution. Using the Arri 235 as a benchmark, Letus noted the majority of the weight rest on the opera- tor's shoulder and not in front where the arms would have to bear the brunch of the weight, such is the cases for many shoulder rig designs out on the market currently. In the Master Cinema Series Shoulder Cam, with the utilization of the Electronic view finder, Letus created a rig that mimics the form and feel of the Arri 235 where the weight sits on the shoulder. The wedged leather shoulder pad provides both comfort and added stability. The T-handle was designed to emulate the feel of grabbing the matte box. The counter weight is padded for added com- fort and an third contact point so that the rig feel anchored and not just merely sits on the shoulder. The counter weight also provided with mounting point for external batteries that further smartly use these heavy beast as counter weight. The Letus Master Cinema Series Shoulder Cam is the first shoulder rig for digital camera that use the film camera at its benchmark and the result is a tool that will enhance your shooting experience like never before. For more information, visit booth C12042 at NAB 2013 or go online to www.letus35.com. ARTISTS, INDUSTRY PROFESSIONALS WEIGH IN ON NEW LIVE 3D PIPELINE BETWEEN CINEMA 4D AND AFTER EFFECTS Adobe and MAXON have been collabo- rating with each other for years. But the forthcoming release of After Effects takes that longtime relationship to the next level, providing users with a Live 3D Pipeline between the two applica- tions. Made possible by a bridge called CINEWARE, this pipeline will stream- line the workflow between the applica- tions, allowing artists to spend less time rendering and more time creating. Artists and other industry profes- sionals who have beta tested the new After Effects release, which includes a limited version of C4D known as Cinema 4D Lite, have raved about the new integration. "The ability to have Cinema 4D inside After Effects speeds up the whole workflow like crazy," said Nick Campbell (aka Greyscalegorilla). "Now, instead of waiting for a 3D render to come out of Cinema, I can pull that scene file into After Effects and start to com- posite, color correct and add all those extra things that I do in After Effects directly on top of my 3D project. And, with the new workflow, if there's a change, I don't have to go back and re- render my 3D scene. I can go back to my Cinema 4D file, make the changes, and it's updated right away in After Effects. I think that's huge." "Teams of artists working together will also benefit from the new integra- tion," said Chris Broeska, a producer at Fuse Animation, which relies primarily on Cinema 4D and After Effects. "From a collaborative standpoint, you can have three artists work on something truly simultaneously. So, for us, this new workflow is just one giant creative opportunity." The streamlined work- flow will also make it easier for artists to make changes to "really complex and beautiful renders at the absolute last second," as John LePore, Creative Director at Perception NYC put it. "When I first saw the new integration between Cinema 4D and After Effects, my jaw dropped because this is something everybody has wanted for years, but most of us thought was just too absurd to wish for," LePore recalled. Many believe it is rare to see collab- orations like this in the industry. But Adobe and MAXON both believe that it's time to move beyond be-all-end-all software thinking to create an integrated toolset making it easier for artists to do what they do best. "Users have clearly told us they real- ly like the existing integration. They use both Cinema and After Effects for almost everything they do," said Steve Forde, Adobe's Senior Product Manager. "That got us to sit down and think about how we could optimize the workflow even more." Visual Effects Artist, David Lewandowski took the Adobe-Maxon partnership to another level. "I feel like I am the child of these two parents who haven't even met," Lewandowski quipped. "And, now I feel like mom and dad are finally back together." See the new Live 3D Pipeline in action for yourself. Visit the MAXON booth SL5316 and/or Adobe Booth SL3910 at NAB, or watch it streaming at www.C4Dlive.com. RAIDUNDANT PROVIDES EXTREME PERFORMANCE FOR MEDIA AND ENTERTAINMENT INDUSTRY, PROVIDES LOWER TCO Raidundant addresses the needs of lower cost of ownership for the broadcast, media and entertainment industry with its vast array of server, storage and SAN solutions. Especially for production envi- ronments demanding maximum perform- ance, scalability, compatibility and high- er productivity. Raidundant's Sky Solutions offer extremely flexible and customizable solutions that meet every need for broad- cast and m edia environments. The chal- lenges of digitizing, managing and stor- ing data, especially for high definition, has become too expensive to meet the needs of higher performance require- ments, capacity management and rip and replace upgrades. Digital video requires bandwidth and more capacity than ever. Whether your projects are produced in DV, SD, HD, or higher, the storage system must provide the bandwidth necessary to keep editors editing. Raidundant's Sky Solutions' patented X-Connect technol- ogy features multi-protocol support, including FC, NFS, CIFS, iSCSI, SAS,and FcoE connectivity. This allows users to easily remove; upgrade and replace the connection type at any time and to mix and match protocols. This will continually keep users on the cut- ting edge of technology and perform- ance improvements. Raidundant's Sky Solutions also provides you with the performance needed for your workflow without forc- ing you to pur- chase more than you need to get the job done. The performance of Raidundant's Sky Solutions in high-definition editing suites enables the storage system to han- dle the most demanding data rates from multiple editors working on the same, or different projects. Sky Solutions tech- nology leverages our enterprise-class, easy-to-use and efficient platforms to provide media and entertainment com- panies with a unique combination of cost-effective high density, space effi- ciency and energy savings. Sky Solutions are a perfect fit for media stor- age applications that require high- capacity and performance while allow- ing customers to optimize total cost of ownership (TCO) in data center floor space and operational expenses. Raidundant's Sky Solutions technology is optimized for video workflows, pro- viding the performance of a SAN with the simplicity of NAS. Raidundant SkySAN is a great fit for production environments requir- ing shared, real-time storage for edit-in- place, collaborative editing, transcod- ing, video on-demand and other over- the-top (OTT) applications. Raidundant is all about scale-out storage, enabling organizations to start small. With as little as 10TB of usable capacity you can seamlessly scale to petabytes and tens of gigabytes per sec- ond of throughput. Raidundant extends the life of your storage investment by 10- plus years, as all of Raidundant's Sky Solutions are field replaceable and upgradeable including the backplane. All of Raidundant's Sky Solutions offer five- year hardware warranty. In summary, Raidundant provides the Media and Entertainment industry with flexibility, scalability and superior performance, which is cost-effective and efficient for today's data storage require- ments at a lower cost of ownership. For more information, visit www.raidun- dant.com and booth SL13417.