Issue link: http://osercommunicationsgroup.uberflip.com/i/261448
B r o a d c a s t e r s S h o w D a i l y 4 3 Tu e s d a y, A p r i l 9 , 2 0 1 3 ERICSSON: REDEFINING THE OPERATOR CDN By Lisa Skelton, Head of Product Marketing, TV Content Solutions, Ericsson At Ericsson, we are dedicated to driv- ing thought leadership across three important areas of our industry: multi- screen, multi-platform and operator CDN. In combination, these sectors will provide a base to ensure industry growth as service providers and operators learn to efficiently utilize multi-platforms infrastructure and eco-systems to deliver rich, blended multi-screen consumer experiences on all devices. One of the most interesting aspects about Ericsson's most recent Mobility Report is that video has become the biggest contributor to data traffic vol- umes (25 to 40 percent) and is growing faster than ever. As we know, mobile devices are now a crucial component in the TV experience, which has caused an explosion in mobile data traffic and rapidly increased demands on the networks. The report also shows that the sub- scription types associated with large data volumes (such as those for mobile PCs and smartphones) are expected to exceed 4 billion by 2018, while mobile data traffic for smartphones will grow up to 14 times by the same year. With the global consumer shift toward broadband mobility continuing to grow, I think we will see an even greater number of operators demand- ing a more all-inclusive approach, one that encompasses the entire content delivery and distribution system. We have responded to this with the launch of the Ericsson Media Delivery Network, which breaks the boundaries of traditional CDN solutions with its unique, single-platform approach to the delivery of both managed and unmanaged content across both fixed and mobile platforms. The solution allows operators ultimate network control and efficiency, and positions them ideally within the media value chain for fast time-to-market innovation and monetization. Some of the key advan- tages of our MDN solution include enabling mobile operators to prioritize and manage traffic in a number of ways, which enables them to add to their business model and leverage their established consumer relationships; proving cost-effective accessibility and guaranteed quality for experience across all networks, enabling the deliv- ery of video, web content, and app downloads while accelerating com- merce; and a unique design to unite the delivery of managed and unmanaged content over fixed and mobile net- works by leveraging our advanced packet core and radio capabilities with converged cache. This is the first time we will demonstrating this solution at NAB, but it comes hot on the heels of its first award win. We were delighted to win the "Best Cloud or CDN Service Delivery" award at the TV Connect Industry Awards just a few weeks ago. This is the sev- enth consecutive year our team has achieved success at the cere- mony and we were thrilled to be recognized once again this year. As we move into an ever more mobile age, where multi-screen is increasingly ubiquitous in every opera- tor's TV offering, the need for an effi- cient and flexible unified CDN will become ever more pressing. The recep- tion our Media Delivery Network solu- tion has received since launch indi- cates we are offering industry leader- ship in this area and I am very much looking forward to demonstrating it here at NAB 2013 to show how it enables the delivery of consistent, high-quality TV experiences meet growing consumer expectations for TV Anywhere services. For more information, visit Ericsson in booth SU821 at NAB 2013 and go online to www.ericsson.com. 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