Oser Communications Group

Broadcasters Show Daily 2013 April 9

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B r o a d c a s t e r s S h o w D a i l y Tu e s d a y, A p r i l 9 , 2 0 1 3 2 6 MUSICBOX UNVEILS NEW SEARCH, AUTO-LICENSING FEATURES Tech waits for no one and neither does MusicBox. Just in time for the NAB show, MusicBox is unveiling exciting new online search and auto-licensing fea- tures designed to stay on the leading edge. "We describe the four pillars of our web system as search, fulfillment, service and e-commerce," said Ross Hardy, Manager of Production and Online Services. "In the recent past some of those pillars have gotten a lit- tle more attention than others, and now we're laser-focused on e-commerce and fulfillment." "Our current high-speed audio deliv- ery will become even faster and our new and improved auto-licensing and e-com- merce system expands to become more user friendly with incredible flexibility," Hardy continued. "Clients can configure their own clearances with precision and license tracks 24/7/365 from anywhere. We have applied new tech that accom- modates for variable terms and scalable discounts for multiple media clearances and uses." This enhanced system works as a point of sale order desk for MusicBox's licensing staff, streamlining its internal workflow from client service through to order fulfillment including audio, licens- ing and invoice delivery. OleMusicBox.com is moving from a static rate matrix to a system that is designed to allow clients to tightly define the clearances that they require. The aim is to automate without sacrific- ing customized service. For clients who want to clear more than one type of media use, a discount is automatically applied. Thus, the more media a user buys, the lower the rate on a per-media basis. "The real benefit to the client is a far more accurate clearance, a more streamlined and faster way of getting their music with or with- out sales staff's assistance," explained Hardy. "Of course, we're always happy to help, but if the client wishes to do it on their own the new system makes it easier for them to do so." The other major enhancement is a new and far more decisive form of search called "selective search," which allows users to search from a bank of key words in various genres and sub-genres, tempo, mood, instrumentation, etc. Here, the user can add sug- gested keywords to a new or current search and also delete keywords. The selective search table can be docked within the user's project win- dow so search terms are always at the ready. To enhance utili- ty even further, the software also lets you to subtract key words and eliminate par- ticular moods or instrumentation. Research shows that clients like key- words because they trigger ideas and help affirm what kind of sound they're really after. "It can be easier than trying to pop- ulate a search bar with their own thoughts," Hardy noted. For more information, visit booth C146 and go online to www.olemusicbox.com. BROADCASTERS EMBRACE ACCELERATED MEDIA'S COMPANION AD NETWORK TO MONETIZE DIGITAL FOOTPRINT Accelerated Media continues to add broadcasters with ad enabled apps and widgets to the Companion Ad Network. Viewers now use their mobile devices and connected TVs to access their local news, weather and traffic on demand―further solidifying the value and dominance of the local TV broad- caster. Progressive advertising brands are recognizing this trend and want to place advertising on these platforms. As the leader in interactive TV and advanced advertising, Accelerated Media has bridged the gap between broadcast and streaming―by develop- ing mobile and connected TV apps for content providers that also support interactive advertising. "The nature of TV viewing is evolving. In the 'connected/multi- screen' era, we hear a lot about cord trimming and see the explosion of both mobile devices and connected TVs. But at the end of the day, viewers still want their local news and weather," said Nick Meyers, VP of Sales and Business Development for Accelerated Media. "As an agency for advanced advertis- ing, our job is to make sure our brand clients get exposure regardless of the medium. People tend to think of OTT devices and connected TVs as a vehicle for Netflix, Hulu and Pandora – but we believe it is also a great opportunity for local content, and my advertisers are willing to pay for exposure there." With more than 30M SmarTV's already deployed in the U.S.A. and most HD sets in production also being "connected"―this market is already substantial and growing. Forward thinking broadcasters have noticed and are taking action. "KOMO News is more than the pre- mier broadcaster in Seattle," said Jenny Kuglin, GM of Fisher Interactive. "Our web and social media audiences are growing rapidly and as connected TVs and mobile devices hit critical mass, we chose Accelerated Media as our app developer since they bring us added advertising expertise to monetize our digital footprint." "Connected TV is in a relatively early stage, but will quickly become the standard in TV," said Dean Lawver, Montana PBS. "In my opinion, the CAN offers programmers, like Montana PBS, a great way to engage our viewers in the digital space and monetize our connected TV apps. In the case of PBS, it could be very helpful during pledge drive season." Accelerated Media has developed connected TV applications on both the Yahoo! and Samsung platforms, as well as other streaming devices, such as the Vizio Costar, for Networks, Channels and Broadcasters, and has partnered with Step Leader to expand the company's digital footprint to include Connected TV. Accelerated Media represents major brands and places interactive advertising on all capable platforms. Accelerated Media is interested in selling the invento- ry on broadcaster's enabled apps. Also an acclaimed technical development shop, AM builds ad supported apps and widgets for content providers. To discuss having your apps included their next ad buy, or to get a quote to have ad-enabled apps built for your station, stop by booth N6218 or call Nick at 303-601-8393. For more information, visit booth N6218 or go online to www.aimitv.com. EPSON INTRODUCES NEW POWER- LITE PRO G-SERIES PROJECTORS Epson, the No. 1 selling projector brand worldwide, recently announced the new PowerLite ® Pro G-series installation pro- jectors. Building upon the success of the previous generation of Pro G projectors, this new series offers seven diverse pro- jector models with advanced features such as edge-blending, 360-degree instal- lation, six optional lenses, and several connectivity options. Ranging from 4,500 to 7,000 lumens of color brightness and white light brightness with a single lamp, the projectors are designed for medium to large custom installations in corporations, higher education, houses of worship, and rental and staging. "Venues using installation projec- tors require bright, flexible and reliable projection solutions, which is what we are delivering with the Pro G-series," said Sean Gunduz, Product Manager, High Lumen Projectors, Epson America, Inc. "These installation pro- jectors offer brighter solutions and inte- grate the most recent technological advancements in the industry, such as edge-blending technology for curved and corner screens and HDBaseT and HD-SDI connectivity options, which will benefit customers across many markets and maximize their ROI." Featuring a new design and improvements, including a new chassis and cooling system, the Pro G-series includes several advanced features from the Epson ® PowerLite Pro Z-series pro- jectors, such as edge-blending, 360- degree installation for more flexible setup, and Point and Arc image correc- tion. The projectors are also equipped with features to enrich the video view- ing experience, including frame interpo- lation to deliver sharper and smoother pictures during fast motion videos, and the Faroudja DCDi chipset to enhance video quality with deinterlacing. The Pro G-series also offer high image qual- ity, including life-like color reproduc- tion and C2Fine™ technology for dark- er blacks, and are housed in black or white casing to easily blend into any venue. These new models also offer advanced fea- tures and functionality for high-end custom installation scenarios, including a short throw lens with zoom and lens shift capa- bilities, advanced adjustment capabilities including color uniformity and pixel alignment adjustments, lens shift lock, which prevents natural lens shifting due to vibration and/or gravity, advanced split screen with two side-by-side win- dows and three layout options; video and presentation materials run simultaneous- ly and now supports two digital inputs. The new models are also 3D stackable for stacked 3D applications using polar- ized passive glasses and improved remote controls include three user but- tons for added customization. The PowerLite Pro G6750WU, Pro G6900WU and Pro G6800 include con- nectivity options for HDBaseT, a new technology that integrates full HD video and audio, Ethernet, and serial communication, into a single CAT 5/6 cable that can be extended up to 328 feet. HDBaseT eliminates costly and labor intensive cable extension process and signal repeaters for large venue installations. The Pro G6900WU and Pro G6800 integrate connectivity for HD- SDI, which is the standard for transmit- ting uncompressed broadcast-grade HD video and signals over short distances, predominantly used in professional tel- evision studios. Note: Epson and PowerLite are regis- tered trademarks, Epson Exceed Your Vision is a registered logomark, and C2Fine Technology is a trademark of Seiko Epson Corporation. PrivateLine is a registered trademark of Epson America, Inc. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson dis- claims any and all rights in these marks. For additional information about the new PowerLite Pro projectors, visit www.epson.com/ProG. To learn more about Epson, please visit www.epson.com and visit booth SU11417 at NAB 2013.

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