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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 9 4 WRINKLE WIZ MAKES WRINKLED GARMENTS WEARABLE Wrinkle Wiz is the trade name for an industry-leading formulation designed to eliminate wrinkles in clothing. By spray- ing it directly on clothing, it eliminates the need for ironing or dry-cleaning. For customers who might be overwhelmed with ironing the kids' clothes for school, who hate not having their clothing look- ing fresh at an afternoon business meet- ing, or for you if you hate taking out the ironing board in your hotel room while you're here at the International Home + Housewares Show, Wrinkle Wiz can save some aggravation and make life more pleasant. "Let us also mention you will save money on the cleaning bill," says Yair Lapcuic, Owner of Ben Lapciuc Brands, the maker of Wrinkle Wiz. Lapciuc has more than 25 years of experience as a textile engineer, and his product, Wrinkle Wiz, was specially made by fabric engineers and chemist for the sole purpose of eliminating garment wrin- kles and making wrinkled clothes wear- able. "As a result of years of patience and fine-tuning, Wrinkle Wiz is the most effective formula in the industry for mak- ing wrinkled clothes wearable," Lapciuc says. Wrinkle Wiz uses a combination of safe and highly penetrating fabric relax- ers to eliminate wrinkles while refreshing your clothes and leaving them smelling as if they were just washed. "Just spray it on generously, smooth the gar- ment out with your hand, and watch the wrinkles disappear. Take extra caution with silks and satins, according to the directions on the back of the bottle, but for other fabrics, Wrinkle Wiz will make wrinkled garments wearable. It sprays garment wrinkles away." Wrinkle Wiz stands out from other fabric relaxers on the market because it's a clear liquid that feels smooth, neither soupy nor sticky to the touch. It's also non- allergenic, has a mild fresh linen scent that people love and is made in the U.S.A. Best of all is its effectiveness: fabrics come out feeling soft to the touch and wrinkle-free. "Wrinkle Wiz is sure to add convenience and cost savings to our customers while having them looking and feeling great!" Wrinkle Wiz comes in two sizes: a 12-ounce size for home use and a 2- ounce convenient travel size. The 2- ounce size is safe for taking on airlines and easily fits into any toiletry bag. The product is already sold at The Container Store, Bed, Bath & Beyond, Target, Sports Authority and other fine retailers, including many travel-related stores and Continued on Page 106