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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 7 Tu e s d a y, M a r c h 1 0 , 2 0 1 5 LAS VEGAS MARKET REPOSITIONS, RE-IMAGINES TEMPORARY EXHIBITS A dramatic and expanded presentation of temporary exhibits – The Pavilions at Las Vegas Market – will debut at Summer Market, with some 90,000 total net square feet of gift and home décor resources, organized in four categories: Home, Design, Handmade and Gift; and introducing a new category, Discoveries – The Antique Vintage Marketplace. The Summer 2015 Las Vegas Market is scheduled to run Sunday, August 2, to Wednesday, August 6, 2015. "This is the next big thing for Las Vegas Market, the first U.S. market to present temporary exhibits alongside per- manent showrooms but in a dedicated and purpose-built tradeshow venue," said Dorothy Belshaw, President of Gift & Home Décor, International Market Centers. "This gives temporary exhibitors the opportunity to showcase their lines in a dramatic and easy to shop space, further strengthening and reinforc- ing Las Vegas Market's position as the leading furniture, home decor and gift destination in the western United States." The Pavilions offer a vibrant and dramatic column-free exhibit space, 50- foot ceilings, single-level access, and a comfortable, climate-controlled environ- ment. The size and convenient location of The Pavilions will allow continued growth of temporary presentations within the broader Las Vegas Market. Beyond traditional gift and home décor exhibitors, The Pavilions will showcase expanded Handmade and Design collec- tions focusing on innovative resources new to the Western market. This Summer also marks the debut of "Discoveries: The Antique Vintage Marketplace," a new temporary resource for immediate delivery, one-of-a-kind vintage, antique and found objects specifically created for retailers and designers seeking unique resources. Las Vegas Market also recently announced a date change for its Winter 2016 Market, which will now run from Sunday, January 24 to Thursday, January 28, 2016, allowing for more space between other markets to accommodate buyers, manufacturers and designers across the U.S. and internation- ally. "Although our coordination in tim- ing with Design & Construction Week™ for Winter 2015 brought increased atten- dance from the interior design communi- ty, we feel we must mitigate the overlap among January markets as much as pos- sible by adjusting our dates to better serve the needs of our customers, who are our primary focus," said Bob Maricich, Chief Executive Officer of International Market Centers. The January 2015 Las Vegas Market registered the highest attendance num- bers in the Market's nearly 10-year histo- ry, with overall growth of 11 percent over Winter 2014, and a 21 percent jump in attendance in the gift and home décor seg- ment. The well-devel- oped furniture base also registered attendance growth of more than 3.5 percent, indicating that even in this large and established category, the breadth and depth of resources continues to attract new attention. Las Vegas Market is the most com- prehensive furniture, home décor and gift market in the United States, presenting a unique cross-section of 2,200-plus resources in an unrivaled market destina- tion. With two markets each year, retail- ers and designers can shop a broad assortment of product from thousands of manufacturers of furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, gener- al gift and more – delivering the most complete, cross-category wholesale tradeshow for the furniture, home décor and gift industries in the United States. For more information, go to www .lasvegasmarket.com. NEW SILICONE COOKWARE APPEALS TO BUSY HOME COOKS By Lorrie Baumann Tara Steffen, National Marketing & Sales Manager for Lekue, says that she uses the silicone cookware products made by her company in her home because they really do help her save time while she puts healthy meals on the table for her family. "I am our con- sumer," she says. "My husband and I both work full-time. We have a 7-year old son, and we have swim two nights a week. We have dance one night a week. We have soccer one night a week." That busy schedule of extra-curricu- lar activities means that she's frequently rushing to get a meal on the table before she has to dash out on chauffeur duty. It's a problem that many busy families solve with the McDonald's drive- through or a grab-and-go meal from the grocery store. Steffen takes a different route that she feels is a healthier alterna- tive. "We have a Lekue pasta maker that makes pasta in 10 minutes. It save the time of boiling the water on the stovetop, and you don't have to watch it to make sure that it doesn't boil over," she says. "You just stick it in the microwave for 10 to 12 minutes, and you can use whole wheat pasta, organic pasta, whatever. With that, you can add a fresh fruit and a fresh vegetable, and you have a pretty healthy dinner in about 10 minutes. She also turns frequently to her Lekue rice cooker. "You can add some grilled chicken or any chicken that's left over, and that takes about 10 to 15 min- utes as well and you don't have to worry about it boiling over and you don't have to stand there and watch a pot," she says. For a snack after soccer practice, Steffen is enthusiastic about the brand- new Lekue Popcorn Maker, which is being launched at this year's International Home + Housewares Show. "It's fresh popcorn – it's not the packaged microwave popcorn that has all the preser- vatives and chemicals. You don't have to use oil or butter or anything, and they can eat out of the bowl, she says. "Those are my three favorite items that I use the most. The other item I like is the new oatmeal cooker. You can make a hot breakfast for three in 10 or 15 minutes, and it's not just a regular cereal on a cold day." Today, more than 90 percent of American households own a microwave oven, according to the U.S. Bureau of Labor Statistics, with countertop models accounting for about three quarters of those and over-the-range models, popular among consumers with smaller kitchens, accounting for the rest. Although industry figures reported by Mintel indicate that microwave oven sales have been flat or falling over the past decade, the manufac- turer of Magic Chef microwave ovens says that this is the year that we can expect to see renewed enthusiasm for an appliance that fits well into small urban kitchens and meets consumer demand for products that contribute to a healthy lifestyle, according to Kristin Affatato, Magic Chef's Director of Marketing and Brand Management. MC Appliances, Magic Chef's parent company, will be devoting significant space in its IH+HS booth to launch new microwave oven models this year. "Everybody's on the go, from busy moms to those who are work- ing who have only five to 10 minutes before they leave the house. We're look- ing to help these consumers prepare fresh foods quickly," Affatato said. "The microwave category is seeing a reinvigo- ration because it's the fastest way to cook something. It's also one of the healthiest ways to cook, a fact which many con- sumers are not aware of." INTRODUCING KRUPS EC314 COFFEE MACHINE The KRUPS EC314 Coffee Machine being introduced at this year 's International Home + Housewares Show features a Bold function for users who prefer coffee with a richer and fuller-bodied taste. An integrated water filtration system provides opti- mal taste, and there's a 1-4 Cup func- tion for brewing just a few cups of coffee without sac- rificing taste. Its 12-cup glass carafe can be removed from the machine at any time by activating the pause and serve feature. You can even program its digital clock for two different brew times, a boon for those households who take their morning coffee in two shifts. Warming plate temperature is adjustable with three presets and will keep the coffee warm for up to four house. A Clean function tells the user when it's time to descale the machine. It retails for $79.99. BRANDYWINE IMPORT GROUP ACQUIRES USA DISTRIBUTION OF NOVIS VITA JUICER The Brandywine Import Group has acquired the United States distribution rights for the Novis Vita Juicer, a game changing multi-functional juicer that offers a clever combination of four func- tions in a single appliance: juicing, pureeing, citrus pressing and pressing and juicing together. Vita Juicer, a stunning, colorful appliance, is designed to stay on the kitchen counter and is available in seven colors. This is a four-in-one juicer that fully extracts juice from vegetables, including leafy greens, and fruits, and does so quietly. It is simple to use, easy to clean and doesn't require a tutorial or chart to figure out how to get started. According to Alan Senior, Managing Director of the Brandywine Import Group, "Most juicers have only one func- tion, are very loud and are diffi- cult to clean, so they are used sparingly and are likely to be stored in the cupboard. In addi- tion, they do not extract the opti- mum amount of juice from veg- etables and fruits. Once in the cupboard, they rarely emerge. The Vita Juicer extracts juice from veggies, presses pulp from fruit, blends smoothies and soups and purees sauces and baby foods. It is such an everyday essential tool that it doesn't get put away, much like a high- end, stand mixer. It finds its place and is ready to go everyday." Vita Juicer produces an extremely high extraction percentage, which is the real measure of effectiveness, as opposed to power or wattage. It is made by Novis, a Swiss compa- ny known for complex engineering and precise performance. Vita Juicer was introduced to the world in February 2014, and was awarded both the prestigious Kitchen Innovation of the Year and the Red Dot award, Best of the Best. The Brandywine Import Group headquartered in New Castle, DE is home to brands sought by cooking enthu- siasts worldwide and includes Duralex, Emile Henry, Lku, Mauviel, Rsle and now Vita Juicer.