Issue link: http://osercommunicationsgroup.uberflip.com/i/472402
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 2 1 Tu e s d a y, M a r c h 1 0 , 2 0 1 5 FC: Janome America is a leader in the sewing industry, producing sewing machines on the cutting edge of technol- ogy for over 150 years. More recently, we have expanded into the craft market with our Artistic brand of product. There is a synergy happening between sewing and crafting that we are really excited about. KNSD: What would you say makes your company unique? FC: We deliver product that promotes the benefits of a person's expression of creativity and joy of sewing. We focus a lot of energy on inspiring our customers with not only cutting edge products, but projects, education and customer sup- port. Our goal is to help people sew more often, with more confidence and more enthusiasm. KNSD: What products do you see as being the hottest this year? FC: Enthusiasm toward the Derby line of portable sewing machines has boomed this past holiday season, as have sales! We continue to see a rise in popularity of this product within the sewing communi- ty, the crafting community and among young enthusiasts. Since last year, we have launched three new color combos in a softer palette, and consumers can look for even more new colors to launch in the spring. In addition, we have just launched our new Artistic Edge Digital Cutting machine. This industrial quality cutter comes with free Artistic Simple Cut soft- ware and allows the user to create a mul- titude of projects using an array of medi- ums: paper crafting/scrapbooking, adhe- sive vinyl, heat transfer vinyl, stencils, Janome America (Cont'd. from p. 1) fabrics and appliques, leather cutwork, foam stamps, glass etching … the list goes on and on. This is really something to get excited about. KNSD: What distinguishes your prod- ucts from the competition? FC: Every Janome New Home sewing machine was produced in a Janome owned and operated factory, after careful design and testing at the world's first research center for sewing machines at Janome Tokyo. This allows us to have the highest degree of creative control as well as the highest level of quality control for every one of our products. Our quality, reliability and ease of use are unparal- leled. KNSD: Who are your target end users? FC: At Janome, our mission is to create machines that inspire creativity. We design our machines for performance, comfort, quality and ease of operation. That is why our product is perfect for sewists of all skill levels, from the occa- sional mender to the enthusiastic hobby- ist, all the way up to the advanced expert sewist or home business operator. KNSD: How can readers find out more about your company? FC: Please visit us on the web at www.janome.com, on Facebook at www.facebook.com/JanomeSewingMachi nes, on Youtube at www.youtube.com/ user/JanomeUSA, and Twitter at www .twitter.com/Janome_America. Visit Janome at booth #L13257. For more information, go to www.janome.com, call 800.631.0183 or email custrel@janome-america.com. look – because good taste spans genera- tions. The same sense applies to my famous mat. It's stayed so popular even as trends come and go – proof that keep- ing homes clean is always in fashion KNSD: How are you celebrating this 2015 milestone? D: We're rolling back to 1960s "retail" pricing during special promotional peri- ods with selected retailers. It's our way of reminding consumers of the great value and giving them one more reason to bring Daisy home. KNSD: Tell our readers more about the Daisy mat. D: The Daisy Doormat is more than a decorative doormat – it's an actual clean- ing machine. My unique bladed design gives me "triple action" cleaning power that scrapes, holds and hides dirt and debris – an average of one pound per mat per week. But it's about more than just hiding – my mat actually stops dirt, sand, and ice melt at the door, which protects valuable inside floors and carpet, and helps them last longer. My mat essential- ly goes to work for you, so you have more time to do the things you want with the people you love. KNSD: What sets your doormat apart from the rest? D: There's no question that the Daisy Doormat delivers the best bang for the AstroTurf (Cont'd. from p. 1) buck in terms of long-lasting quality and cleaning power. It's durable and sturdy, a slip-resistant backing with our famous AstroTurf ® scraper blade action that mimics grass. These durable blades stand up to dirt, mud, sand and snow. The Daisy/Clean Machine Doormat has an average lifespan of three years. Other mats just can't hold up. Not only that, I'm proud that I'm an American original – yes, "Made in the USA," from my first mat to today. KNSD: What are you doing to stay fresh? D: For me, it's all about innovation. That's why, for 2015, I'm helping intro- duce our new color palette that blends function and fashion – eight fabulous new colors to complement the multiple doors of today's average home. Our new palette is based upon GrassWorx's new technology: perfecting new highlights that more closely resemble the shading subtleties of real grass. In addition to the classic Daisy mat colors called Evergreen and Wheatfield, we'll offer a number of other Clean Machine ® colors and styles, with options like decorative borders, top- ical rubber inserts and new sculptured designs. Visit GrassWorx booth #N6515 and help the company celebrate 50 years as a U.S.A. manufacturer. Ask for your copy of the 2015 catalog, "The Art & Science of Color." For more informa- tion, call 800.813.5221 or email info@grassworxllc.com. wool, this hanger is customizable to the clothing being gently held, yet protect- ing and preserving your clothing. The slim non-slip design takes up 25 per- cent less space, maximizing your clos- et and store shelves. It is also environ- mentally friendly – no chromed metal. In addition to all the consumer features and benefits, Neatfreak's patented strapping system keeps the hanger Neatfreak (Cont'd. from p. 4) packs together, looking neat and tidy at store level. That is the business Neatfreak is in, after all. A hanger isn't just a hanger at Neatfreak, which may explain why so many retailers continue to hang with Neatfreak! Visit Neatfreak at booth #N7352. For more information, go to www.neatfreak.com, call 888.827.4676 or email info@neatfreak.com. The intelligently designed Aroma Oil compartment provides a convenient way to infuse all of your favorite aromas into the mist while saving money at the same time. "Because Humio does not require a replacement cartridge or heat source to infuse the oils," said Jae Choi, President of Tribest Corporation, "there is less waste and no risk for burn or fire." Choi continues to add, "Most oil burners and plug-ins require the frequent purchase of costly candles or replacement non-recyclable and Tribest (Cont'd. from p. 4) non-reusable cartridges which can become expensive." Say goodbye to traditional humid- ifiers that leave your room feeling muggy. Say no to cumbersome filters and unnecessary maintenance. Transform any room into your person- al oasis. Whether you're softening the air or setting the perfect mood, the Tribest Humio will bring any room to life. It's no wonder customers absolutely love it! To learn more, visit Tribest Corporation at booth #L11315 or go to www.tribest.com. KF: Since 1922, Andis Company has provided hand held clipping and trim- ming products to the professional and consumer marketplace, in both the peo- ple and animal sectors. In addition to clippers and trimmers with accompany- ing blades, we also offer a full array of heat styling tools, hair dryers and animal grooming tools. KNSD: What would you say makes your company unique? KF: What makes Andis unique is that the worldwide headquarters was founded and has been in Racine County, Wis. for four generations. As a family held com- pany and being an integral part of the community for more than 92 years, Andis understands that the success of the com- pany affects many families. In addition, we believe our commitment to the American workforce sets us apart – many of our flagship clippers and trimmers are made on premise, just as they have been since 1922. KNSD: Are you introducing any new products? KF: Yes, Andis is introducing several new at-home products: a new styling tool collection in purple, including two curl- ing irons, flat iron and tourmaline ionic hair dryer; the HeadStyler 20-piece home haircutting kit; and two personal groom- ing tools, the FastTrim2 and EasyTrim2. KNSD: What products do you see as being hottest this year? Andis (Cont'd. from p. 1) KF: Mobility and convenience are becoming the lifestyle norm. Cordless and battery operated tools are becoming increasingly popular. Both the FastTrim2 and EasyTrim2 tools are convenient and portable to reflect this trend. In addition, Lithium ion battery technology is being integrated to more products for reliable, continuous power during use. We also see a renewed interest in products made in the U.S.A. That's why it was important for us to develop and manufacture the HeadStyler at-home haircutting clipper kit here. KNSD: To what do you attribute your company's success? KF: The success is a reflection and result of the company's core values: excellence, never settling for good enough; respect, valuing what's important to others; and integrity, being responsible and account- able. KNSD: How can readers find out more about your company? KF: Readers can find out more about Andis at our newly redesigned website www.andis.com that is user friendly and easier to navigate. Andis also has YouTube and Vimeo video channels where people can access educational videos on products and grooming tech- niques. Find Andis on the following social media platforms as well: Facebook, Twitter, Instagram and Pinterest. Visit Andis at booth #L12543. For more information, go to www.andis.com, 800.558.9441 or email info@andisco.com.