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Housewares Show Daily Mar 10, 2015

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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y Tu e s d a y, M a r c h 1 0 , 2 0 1 5 3 8 Best of Show 2015 CARDIOLOGIST AND CHEF RECOMMENDS VITACLAY "VitaClay ® is my dream come true. I know good food and I know medicine and this pot brings both worlds together for a delicious meal. The secret: organic unglazed Zisha Clay," says Mike Fenster, Cardiologist/Professional Chef/Author. "As an interventional cardiologist I need the right tools to save lives in the cath lab. As a chef, I need the right tools in my kitchen to craft wholesome, deli- cious meals. VitaClay is that unique multi-tasker that can easily elevate any- one's game into the professional realm. It is incredibly easy to use as a slow cook- er, rice cooker, steamer or a vehicle for incredibly healthful fermented foods like yogurts and kefir. Unlike other products, the VitaClay employs a water-only glazed clay pot. The clay for the pot is harvested from the same exceptional area in China from which people have been crafting distinctive cooking vessels for thousands of years. Rich in legacy and minerals, the result is an earthenware vessel unlike any others. Abundant in beneficial minerals and bereft of contam- inants and toxins, this container is strong, durable and non-stick. It adds such tex- ture and flavor to simple staples like rice that it is considered the gold standard to cook by. Most importantly, it adds noth- ing else; like heavy metals and off-put- ting flavors," he continues. "As a cardiologist, I appreciate that the kitchen is the new operating room where disease prevention is forged. As a chef, I appreciate that the kitchen is where taste and texture are created. I love that the VitaClay employs ancient tech- niques and methods to bring the synergy of both into the twenty-first century," he concludes. "Unglazed clay was the 'top- of-the-line' for ancient royalty. I feel healthy cookware is more relevant today then ever. VitaClay is my dream come true. I prepare foods that must taste great and promote health at the same time. When I use VitaClay, my meals are incredibly delicious and nutritious beyond compare." Why is clay considered so amazing? Our food-focused ancestors may have felt a strong intuitive message to use clay for two main reasons. First, clay is paramagnetic, with interactive elemental signals, and second, it creates healthful infrared emissions. Unglazed clay may be more than a cooking secret, it may actually be one of the main ingre- dients, enabling us to synergistically bring our seasonal meats, grains and veg- etables into harmonious balance with our ever-evolving lifestyle and bodies living ecology, the microbiome, according to Michelle Liu, inventor of the VitaClay Chef. Using clay in your kitchen has been made fast, easy and intuitive with the VitaClay Chef, a multipurpose cooker, yogurt maker, grain germinator and sprouter. Liu's mother dis- covered that clay was 'magic' and had special properties from a neighboring doctor in China. This Doctor of Chinese Medicine and his family had superior health. Liu's mother investigated the source of this vitality and discovered that they steamed and boiled their foods in clay. Passing this secret on to to her young daughter was just the beginning. Liu wanted to make the Old World under- standing an integral part of a modern kitchen. "I invented this pot for myself and my family, and I use it every day. It is a part of my nourishing tradition. Food becomes more delicious and more bio- available because the clay alkalizes the food and interacts with the ingredients in a magical and positive way," says Liu. Visit Essenergy, the maker of the VitaClay pot, in booth #L11035. After the show, visit www.vitaclaychef.com. RICHARDS HOMEWARES INTRODUCES BATHWARES By Ryan DeRoo, Sales and Marketing Coordinator, Richards Homewares Inc. This year Richards Homewares Inc. will introduce Bathwares™ alongside its already successful home storage busi- ness. This new category will focus on all areas of the bathroom. Bathwares will be all encompassing, concentrating on bath- room organization from the shower and tub to the bathroom itself. Bathwares by Richards will feature patent pending ten- sion pole organizers and innovative shower caddies and bathroom organizers. Richards will be displaying a full array of tub mats, appliques, other tub accessories and bamboo bathmats. In addition, bath pillows, bathroom shelving, cosmetic holders and organizers, along with other bathroom storage items, will be featured. Year after year, Richards continues to develop new products for home stor- age, closet organization, and now bath- room storage. The company features injection molded ventilated shelving for sweater closets, the industry exclusive Maxi-Rack™ frame, frameless garment bag, and the patented CapStor hat storage system. Richards works with several exceptional factories that continually make the highest quality products and provides Richards the capability to man- ufacture prototypes and help bring what was once an idea to life. Not only does Richards strive to provide consumers with affordable storage options, it wants to give the consumer a product that is proudly displayed in their home. Richards seeks to incorporate products with interior design by using an assortment of colors, patterns and unique fabrics. Ultimately, Richards' goal is to offer consumers products that are func- tional and fashionable. Making a functional product is the easy part, but making the product easy to use is another matter. Stress-free assem- bly and virtually effortless adjustability makes Richards a favorable choice among consumers. By creating quality, long lasting products, consumers receive years of benefits from their purchase. Not only does Richards provide stor- age products for the entire closet, they also offer an assortment of items for the rest of the home such as garment racks, hangers, totes and bins, cosmetic organizers, shower caddies, tub mats, bathroom shelving, dorm room essen- tials, garment bags, jewelry organizers and dinnerware storage. Stop by the Richards Homewares booth to see what's new within its classic home storage product range and now the Bathwares by Richards category. Come see what Richards can do for you and your business. Visit Richards Homewares at booth #N6113. For more information, go to www.richardshomewares.com, call 800.446.3880 or email custserv @richardshomewares.com.

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