Issue link: http://osercommunicationsgroup.uberflip.com/i/472387
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 2 1 S a t u r d a y, M a r c h 7 , 2 0 1 5 company markets convenient, cost-effec- tive, "wish I'd thought of that" items that save consumers time and money by solv- ing everyday problems. TeleBrands, based in Fairfield, N.J., is responsible for more successful products than any other direct- response television company in history. Among the unique new solutions con- sumers will find at major retailers: PedEgg Power www.pedegg.com The original PedEgg was a global phe- nomenon. TeleBrands introduces the new PedEgg Power, a cordless electric callus remover. PedEgg Power's new technolo- gy reinvents foot care and requires no effort. The secret is the nano-abrasion rollers that rotate 2,000 times per minute, quickly and gently removing dry and cracked skin for smooth, sexy feet. Grab Bag www.grabbag.com The simple solution for every drive to the supermarket. The light-weight, flexible, reusable Grab Bag holds seven times the weight of typical plastic shopping bags, making the transfer of merchandise from cart-to-trunk-to-cupboard doable in less time than ever before. The bag's broad base and securing top flap protects gro- ceries against spilling, denting and slid- ing in the midst of travel. Win Cleaner www.wincleaner.com Slow computers run like new in minutes with Win Cleaner, a PC guard that instant- ly clicks away corrupt files and programs. Americans waste an average of five days per year waiting for pages and programs to load. By plugging Win Cleaner into the PC, the USB eliminates useless files and programs, especially hidden ones, TeleBrands (Cont'd. from p. 1) improving PC start up times and security. Pocket Hose DURA-RIB www.pockethoseultra.com Following the blockbuster success of the durable yet expandable Pocket Hose, a full gardening accessories line uses high technology for optimal performance at affordable prices. Two new hoses incor- porate unprecedented DURA-RIB tub- ing. Pocket Hose DURA-RIB is designed to prevent bursting under extreme water pressure using the same inner section material as a fire hose. It's Amber Tip and tight seal connectors can endure great amounts of force, wear and tear. Pocket Hose Top Brass features an all new, heavy duty brass tip that can with- stand aggressive use and erosion. Hurricane Twin Spin Mop www.hurricanespinmop.com The mop that spins away dirt! Cut clean- ing time with the new Hurricane Twin Spin Mop for twice the spin at half the weight. The detachable microfiber head can easily be removed and machine washed. Hurricane Spin Mop leaves no streaks and creates a powerful suction to pick up the mess. There's no touching dirty water. Plus, spinning makes it fun to clean up. Even the kids will love using it. TeleBrands will also be showcasing Grassology, Wow Cup and books from TeleBrands Press including Dump Dinners from Cathy Mitchell, the follow-up to the best-selling Dump Cakes recipe book. Find out more about TeleBrands products at booth #L11336. For information on TeleBrands, visit www.telebrands.com, www.facebook.com/TeleBrandsProducts or on Twitter @TeleBrands. Inventors seeking consultations can contact bigideas@telebrands.com. discovered clay was 'magic' and had spe- cial properties. Her neighbor in China, who was a Doctor of Chinese Medicine, and his family had superior health. My mother investigated the source of this vitality. They steamed and boiled their foods in clay. I wanted to make clay easy to use, so I invented the VitaClay ® pot. I use it every day. Meals are delicious and more bio-available because the clay alka- lized the food and interacts with the ingredients in a positive way. KNSD: What is the next trend in healthy living? ML: Knowledge is the new frontier. By choosing healthy cookware and ingredi- ents, we honor and cultivate our senses and ability to feel the vibration of real, living food. Clay plays an active part. It is not inert like glass and does not leach like metals when you begin to work with living ingredients. It is a natural substance that is communicative with the ingredients. Many people have learned that the only way to ensure your safety is to buy or plant organic food and prepare it yourself. You can soak, germinate sprout, ferment and cook in the VitaClay. This is the missing link to nutrition. The pot is one of the ingredi- ents – a part of the whole. I love being VitaClay (Cont'd. from p. 1) the inventor of a product that is so help- ful to so many people. KNSD: Any new folks using your pot? ML: It's been popular with top chefs, gluten free folks. Weight Watchers rated it number one, but this year I notice that people are getting more creative. Also, young mothers are choosing it for baby food. Seniors and people who have limit- ed ability to stand or cook love to just press the button and have a hot nourish- ing meal in a snap. KNSD: What is the your hottest new product? ML: We have an upgraded new item that is patent-pending, our 2-in-1 Yogurt Maker and Slow Cooker in clay. It has five-star reviews and continues to hit the demands of healthy living trends. Modern home chefs are discovering the benefits of fermented foods, and they love to make large batches of low-temperature yogurt with their fresh organic milk or coconut milk. It is an unglazed organic clay insert, unlike glass or plastics, and does not leach chemicals when you begin to work with living ingredients. Visit Essenergy, the maker of the VitaClay pot, in booth #L11035. After the show, visit www.vitaclaychef.com. beverageware is a stylish collection that has a crystal clear outer wall with choice of beautiful translucent color inner wall. The double wall insulation keeps drinks chilled longer and prevents sweating. Color choices include clear, blue, magen- ta, green and purple. There are three sizes to choose from: a 14 ounce Stemless Wine/Tumbler, a 20 ounce Tall Cooler and a 28 ounce All-Purpose Mug. Ideal for year-round entertaining, the bever- ageware is BPA-free and top-rack dish- washer safe. The Diamond Cut Acrylic beverage- ware collection features an elegant "dia- mond cut" design. It features a Fruit Infusion Pitcher with removable infusion rod and a 12 ounce Tumbler, 18 ounce Tall Cooler, 14 ounce Wine Goblet, 70 ounce Pitcher and Wine Bucket. The col- lection is BPA-free and top-rack dish- washer safe. The stylish new TerraVino Terracotta Natural Wine Coolers will keep a pre-chilled bottle of wine or champagne chilled for hours. The cool- er's natural beauty is enhanced by its un- glazed exterior, while its fully glazed interior helps maintain the chill and pro- vides a no leak surface for the addition of ice for that extra chill factor. Available in natural red and black, its unique square shape design features a convenient sili- cone ring finger grip. Serve perfect drinks and martinis with Prodyne's new Martini Picks and Swizzle Sticks sets. The exquisite DIA- MOND-HEAD sets have an impressive Prodyne (Cont'd. from p. 1) jewel-like design that features stainless steel shafts with crystal clear acrylic dia- mond-cut heads. The fun BAR BIRD sets feature stainless steel shafts with fine metal heads. The new O.V.S.P. STACK Oil, Vinegar, Salt & Pepper Dispenser Set with Caddy is a stylish acrylic five piece set that includes two oil and vinegar bot- tles plus two salt and pepper shakers nested on an easy-to-carry, easy-to-pass caddy. The unique self-stacking, inter- locking design will add space saving function and convenience to any table setting, both indoors and out. Cheese knives, tablecloth weights and tea infusers round out the new intro- ductions. A set of four Colorful Cheese Knives features non-stick coated stain- less steel blades. Their special coated blades and easy grip handles are dish- washer safe. Attractive and functional, the tablecloth weights are a must for all outdoor entertaining. Simply clip the pol- ished metal weights around the bottom of your tablecloth to keep it from blowing in the wind. The sets of four come in two designs: Grape Clusters and Garden Dwellers. The charming tea ball infusers are made of quality stainless steel with an adorable ornament charm; lips, mus- tache, black teapot or white teapot. With these new additions, Prodyne is proud to expand its offering of a wide range of quality kitchenware, serveware and barware. Visit Prodyne at booth #S423. For more information, call 800.822.4776 or go to www.prodyne.com. and win against a Sticky Brand. Increasing the perceived value of your brand is smart business. It reduces your customers' price sensitivity and increases your company's competitive immunity. In 2008, Neatfreak made the choice to increase the value of its business and create competitive immunity by growing a brand. Today, Neatfreak is the category leader in home organization and storage. It designs and manufactures storage prod- ucts for closets, garments, shoes and laun- dry. But prior to 2008, it was a supplier – duking it out with its competition on price. The company was a successful man- ufacturer, but to get to the next level it decided to become a brand. John Collins, Chief Marketing Officer of Neatfreak Group, explained, "We were playing the private label game, but we asked our- selves, how do we create a compelling opportunity for A, the consumer, and B, our retail partners?" The company enhanced the per- ceived value of its products by being pur- poseful about how it served its cus- tomers. Collins continued, "Our purpose is to help keep the consumer organized, and control the chaos in their life. We bring harmony to everyday life, and we do it through imaginative products." Design is at the heart of fulfilling the company's purpose, as well as how it fundamentally improved its competitive Neatfreak (Cont'd. from p. 1) immunity. The private label companies are effective at manufacturing, but Neatfreak stays a step ahead with its commitment to design. Design radiates through all aspects of the brand, from Neatfreak's products to its packaging. Collin explained, "Fifty-three per- cent of the decisions in this category are decided on packaging. We spent a lot of time and money repositioning Neatfreak on store shelves, because once a cus- tomer experiences our products the repurchase rate is extremely high." By prioritizing growing a Sticky Brand, Neatfreak transitioned from being a private label manufacturer to being a brand that consumers choose first. The brand is the mark of credibility and trust. Growing your business into a Sticky Brand – a brand that's memorable, desir- able and stands out above the competi- tion – more than pays for itself. Jeremy Miller is a Brand Builder, Keynote Speaker, and President of Sticky Branding. He is the author of "Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand" – it's your brand- ing playbook. For more information or to connect with Jeremy, visit www.stickybranding.com. Visit Neatfreak at booth #N7352. For more information, go to www.neatfreak.com, call 888.827.4676 or email info@neatfreak.com.