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Housewares Show Daily Mar 7, 2015

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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S a t u r d a y, M a r c h 7 , 2 0 1 5 7 2 FROM PALETTE TO PORCH: THE ART & SCIENCE OF COLOR CRAFTING TECHNOLOGY, ENGINEERING TO CREATE NEW BLENDED COLORS GrassWorx, USA, makers of the Genuine AstroTurf ® Scraper Doormats, intro- duces its new breakthrough colors at the 2015 International Housewares Show. Fifty years old … 50 years young. GrassWorx takes its mantra, "learning from nature, improving lives," to heart. Inspiration comes from many places, and in this case, from nature. How do you improve upon an American icon like the Daisy Doormat as we enter the next 50 years? You make it look "more natural" without losing its infamous cleaning functions: it scrapes, holds and hides the dirt! Colors in nature are not solids – they have facets and tonality that creates visual dimension, making a simple field of grass rich with texture. Starting with a product color expert, GrassWorx set out to redefine a totally new palette for AstroTurf Doormats, mimicking these tonal dimen- sions. After three years, the company developed an innovative manu- facturing color process and it will introduce an updated look to its classic colors, including the American Original Daisy Doormat and new colors that provide the retailer and con- sumer many options. Featured in the 2015 Clean Machine ® Whole House Collection will be new mat designs and colors. Taking technology, color and texture to your door, the new color palettes are fashion- able and functional. Ombre effects creat- ed by the design team show color varia- tions that are subtle and "on trend," adding depth and quality. Texture and color blocking creates a unique visual appeal, yet captures the historic essence of its cleaning action, leaving the dirt outside, not inside! Look for four news colors, each in the company's "Customization of the Classics" palette, continuing to be relevant and updated with stylish options like Flint, Earth Taupe, Evergreen and Wheatfield; and the "Now Neutrals" palette, colors from nature, re-engineered with this new technology to create gra- dated shades called Coffee Bean, Winter's Edge, Limestone and Sandbar. Visit GrassWorx booth #N6515 and help the company celebrate 50 years as a U.S.A. manufacturer. Ask for a new sam- ple and your copy of the 2015 catalog, "The Art & Science of Color." For more information, call 800.813.5221 or email info@grassworxllc.com. 360 COOKWARE BY AMERICRAFT: A LIFETIME OF UNIQUE COOKING EXPERIENCES 360 Cookware, Americraft Cookware LLC's flagship brand, is an exciting product line that combines the beauty and conductivity of clad metal with a modern design and the additional benefit of cook- ing with vapor technology for healthier and tastier meals. This high-performance cookware is made of multiple layers of metals that heat not only the bottom of the pan like ordinary cookware, but also through the sides and up the lip to cook food quickly and evenly while using less energy – hence the name 360 Cookware. By taking advantage of the vapor tech- nology cooking option, families can enjoy recipes prepared with no added fats, oils or excess water for meals that are nutritious, flavorful and appetizing. While 360 Cookware can make your favorite recipes in less time and at a lower heat than most any competitor, it is unique in offering the vapor technology cooking option, a revolutionary cooking method that turns each piece into a mini- oven. The specially-designed lid creates a floating seal that surrounds food from 360 degrees with a delicate vapor of even, controlled heat that locks in flavor, texture and nutrients. You can even bake on the stove top with 360 Cookware. Sear chicken breasts to juicy perfection and bake potatoes to fluffy tenderness in a fraction of the time with- out turning the heat above medium or adding a drop of oil. No sticking, burning or drying out, and no rubbery textures – just perfectly pre- pared food every time. By adding less to your food, you get more flavor and nutrients. 360 has recently added bakeware to its product line. The offering includes popular items such as baking sheets, a loaf pan, cake pans, jelly roll pan and a few more. The construction quality and consistency was transferred to the bake- ware line, and the result is baked goods that cook evenly with reduced cooking times. All bakeware and cookware items are built to last and are accompanied by a lifetime warranty. Durable, recyclable and without the harmful chemicals found in coated pans, stainless steel is already the environmen- tally friendly choice in cook- ware, but 360 Cookware is a truly eco-conscious product since it uses less energy than conventional cookware and is produced in the greenest cook- ware manufacturing facility in America – a point of pride and signifi- cance for the owners and management of the company. 360 Cookware offers a variety of sauce pans, stock pots, casseroles, slow- cookers, sauté and fry pans and is also available in 6-, 9-, 15- and 21-piece sets. Learn more about 360 Cookware by vis- iting booth #S4820. WHY DRINK ROOIBOS TEA? Rooibos tea, also known as red bush or "red tea," originates from the South African regions. This naturally decaf- feinated tea has grown in popularity in North America due to its high levels of antioxidants, which protect the body from free radicals, slow the aging process, fight inflammation and help pro- tect against chronic diseases such as can- cer, diabetes and heart disease. As a natural rejuvenator, Rooibos tea's nutritional composition is fashioned by nature to optimize absorption of all avail- able nutrients. The tea contains numerous vital minerals such as calcium, magnesium, zinc, copper and iron, which all work in harmony to provide superior absorption. Rooibos tea encourages healthy digestion and is known for its ability to quickly soothe an upset stomach, similar to other herbal teas such as ginger tea. With a high level of flavonoids, especial- ly a potent anti-inflammatory one called quercetin, Rooibos tea is able to relieve numerous abdominal spasms and ease indigestion. It has also been widely stat- ed that Rooibos tea is able to help alleviate colic in babies. This tea is also lower in tannins (which make tea bit- ter), giving it a smoother and milder finish. With less than half the tannins in black tea, Rooibos tea supports the body in absorbing iron. As it is free from caffeine, this pleasant tea can be drunk in virtually unlimited amounts and is suitable for pregnant women and children. Many people choose to drink the tea before bedtime, as it can help with insomnia. Charmane Skillen, the Founder of s.a.l.t. sisters, understands the importance of good nutrition and is a champion of whole and nutritious foods. She has sourced and pack- aged unrefined sea salt (s.a.l.t.), cre- ated natural herb blends (h.e.r.b.) and rubs (r.u.b.s) that not only add flavor but offer necessary minerals for good health. Her newest line of teas (t.e.a.s) includes a variety of Rooibos and Herbal options. For more information, visit booth #S2385, call 574.971.8150, email customerservice@saltsistersonline.com or go to www.saltsistersonline.com. TAYLOR OFFERS SMARTEMP BLUETOOTH APP THERMOMETER Taylor is known for making precision thermometers for more than 160 years, and is now using that expertise to intro- duce a thermometer made for today's evolving electronic-savvy consumer. Taylor took the approach of creating a fully featured, consumer driven ther- mometer first, and then created an app to go with the product. The result is an app thermometer from an established ther- mometer company. The SmarTemp's Bluetooth 4.0 tech- nology allows users to easily monitor grilling, cooking and candy making, all from the convenience of their smart device (iOS and Android). The ther- mometer syncs to Taylor's proprietary app, which provides a variety of data and capabilities. Just download the free SmarTemp app from the App Store or Google Play, and you are ready to go. The SmarTemp app is easy to set up and easy to navigate, and is screen optimized to be used on a phone or a tablet. The app includes nine presets for various proteins, five meat taste options, seven candy zone presets and a tempera- ture customization option. Two thin, high temperature cords are included – one step down tip for meat, fish and other grilled or baked goods, and a rounded tip for candy making or ambient oven/grill monitoring (clip included for attaching to a saucepan or oven grate). The app can run and monitor two programs at one time, which can be viewed both on the app and the ther- mometer itself. Each temperature event can be stored in history for easy reference at a later date, with an optional photo refer- ence. Want to know how that tenderloin or toffee turned out last time? Just refer to the picture, cooking time and final temp to help manage the process the next time. The app also features an independent timer that can be used while the ther- mometer is monitoring your other creations. After you are done, share your final results on social media (Facebook and Twitter). As an added convenience, the ther- mometer also works without the app with all the same great features. Plus, the ther- mometer includes a blue backlight for reading in low light situations and a cord wrap for easy storage. The SmarTemp Bluetooth Cooking Thermometer is available now and car- ries a $69.99 retail. Visit the Taylor/Salter booth #S2000.

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