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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 7 S a t u r d a y, M a r c h 7 , 2 0 1 5 "DINNER AT VERSAILLES" FROM FORTESSA Imagine what it felt like to dine in the palace of the Sun King. Now imagine what it will feel like to entertain royally, right at home. That's the thrill of TitanPVD™, a revolutionary new flatware from Fortessa Tableware Solutions. Gleaming like pre- cious metals, TitanPVD flatware makes a statement all on its own. "You'll always get compliments on your TitanPVD table setting," says Laura Aldrich, Senior Vice President of Consumer Products for Fortessa Tableware Solutions. "This is a stunning new trend in flatware and Fortessa is leading the way." TitanPVD flatware is a remarkable combination of art and science. Available in a variety of patterns, TitanPVD colors are made from a tita- nium compound that is adhered to each utensil's surface by a vacuum process, which creates a permanent bond. The result is a hard surface that stands up to the rigors of extended use and machine washing, even in commercial foodser- vice environments. "TitanPVD is used often by caterers for very special events," says Aldrich. "If it can stand up to that kind of han- dling, it is more than durable enough for home use. Just imagine the overall effect of Titan PVD on your table set- ting." This stunning flatware comes in a variety of finish colors: mirror gold, brushed gold, copper and blackened. Trendsetters in flatware are rushing to embrace this new look. Any table setting that includes TitanPVD makes a unique statement that everyone will stop to notice. "TitanPVD is a conversa- tion starter, most definitely," says Aldrich. "It's eye-catch- ing and distinctive. Guests will always comment and the host- ess starts her dinner party with a bang!" TitanPVD is the next big thing in elegant table settings. Developed by Fortessa Tableware Solutions, TitanPVD is a breakout oppor- tunity to capture a rapidly emerging mar- ket in flatware. Visit Fortessa Tableware Solutions at booth #S1462. For more information, go to www.ftsonline.com. WELLNESSMATS NEW COASTAL SERIES: ERGONOMIC TECHNOLOGY WITH STYLE, SERENITY The ongoing design dilemma? The age- old tug-of-war between looking great and performing well. How many pairs of attractive, yet wildly uncomfortable pairs of shoes do you own? Design and beauty staples often compromise comfort and longevity. However, for anti-fatigue floor mat com- pany WellnessMats, this is simply not the case. With 15 new, breathtaking color- ways, WellnessMats' Coastal Series suc- cessfully bridges that gap, transforming a once perceived 'floor mat' into a patch of paradise for fatigued feet, joints and limbs. Health and a well-balanced lifestyle have always been at the forefront of the WellnessMats value proposition. Made with proprietary Advanced Polyurethane Technology (APT) each mat delivers numerous health benefits, including improved circulation, posture, balance and relief from muscle pain and joint fatigue. This year, WellnessMats is literally step- ping into a new level of commitment to personal wellbeing. With the mysterious and powerful transformative qualities of color, every home will be transformed – standing will never be the same. Washed with the striking hues and tones characteristic of a seaside escape, WellnessMats' newest Coastal Collection celebrates the natural elements embodied by the seascape: the beauty of water, sand, earth and sky. "Our new Estates Collection is our first full collection that offers consumers extensive color and texture options. Moving for- ward, it's becoming more important that WellnessMats products capture all aspects of a dynamic, holistic and health- ier lifestyle. We wanted to fur- ther embrace the therapeutic and decorative elements of color … to introduce new dimensions of 'wellness' into our health-driven lineage of products," explained Daniel Bouzide, CEO of WellnessMats. Part of the company's 'Estates' Collection, the Coastal Series boasts dis- tinct, signature colorways in a variety of misty blues, sun-kissed reds and earth tones available in four distinct patterns. Each Coastal colorway is a passport into a new world of whimsy, transporting the body to a comfortable and healthy state of being that is free from aches and pains while transporting the mind to a seaside oasis without stepping outside of the home; it's pure comfort under foot. Signature Coastal colorways include Sand Dollar, inviting the softness and warmth of a sandy seashore beneath your feet; Beach Glass, softly frosted with aquama- rine undertones from sea and sky; Driftwood, with the look and feel of aged wood whitewashed with time and soaked by the sea; and Sea Mist, bringing the pale blue hues and misty azure of beach waves into your home, among several other striking colorways and pattern combinations. WellnessMats' Coastal series allows customers to create their own personal- ized retreat, introducing the cross-sec- tions of health, wellness, beauty and ther- apeutic colors to transform any home into an oasis. Visit WellnessMats at booth #S3359. For more information, go to www .wellnessmats.com. AMERICAN MAID CATERS TO CUSTOMERS By Moe Vazin, CEO, American Maid American Maid once again is improving the way we do business and is expanding the business format. Over the years, American Maid product has reached many different customers nationwide. First off, I want to thank each and every one of you for your patronage, and let you know that your comments and suggestions have not fallen by the way- side. You wanted more product, more American made product, you wanted bet- ter accessibility, and we will give you that. In 2015, American Maid has almost doubled the various different products that we make in several of our product lines, bringing to you state of the art product and workmanship. We have taken the time to review the products and their composition. Reviewing the pro- duction and the production materi- al, we can offer various different price points for our customers, thus allowing our customers to have safe and durable product made in America at the price point they are looking for. We will continue to design, develop product for years to come and continue to expand our American made product. Also, the re- shoring of the different product cate- gories to America helps our economy stay strong and continue to be strong. American Maid tailors programs to fit the needs of our customers, improving their goals and helping our consumers make the right choice. American Maid can change the packaging, coloration, and/or help by keep- ing the pricing consistent for our customers. As one of our many customer service features, American Maid listens to our customers and encourages cus- tomer feedback. We want to hear from you. Let us know how we can serve you better. We look forward to seeing you. Visit American Maid at booth #N7331. For more information, call 877.864.2201 or email sales@vmi-am.com. ESPRO'S TRAVEL PRESS TRANSFORMS COFFEE AND TEA Canada's coffee and tea equipment spe- cialist ESPRO is following up its launch of its renowned ESPRO Press, the first change to the French Press in 50 years, with the introduction of its Travel Press, with industry leading features and MSRP of $35. "With the ESPRO Travel Press, we are letting you make and take your best tasting cup anywhere," ESPRO Co- Founder Chris McLean explains. "If you close your eyes and remember the best tasting cup of coffee or tea you've ever had, you were almost certainly in an obsessed café, a special restaurant, or you made it yourself with great care. Why not have a great coffee on your commute? Why not have a great coffee in your meeting? Why not have a great tea in a lecture, or on a mountain-top?" ESPRO knows a thing or two about making high-technology coffee and tea gear. "The trendiest tea and coffee shops, Michelin starred restaurants and hotels are using our ESPRO Press for their serv- ice. When the French begin to adopt your French Press, you know you are getting some- where," McLean said, explaining that hotelier Sofitel even selected ESPRO for their flag- ship hotel in Singapore. "Eighteen months ago were excited that the foodie community was encourag- ing us to fix the French Press. We had no idea what to expect after that," said the ESPRO Press designer. "What we have learned is that retailers will open up shelf space occupied by entrenched competi- tors to make way for real innovation." Indeed, in a very short period the company has launched in most important kitchen stores, big names like Williams- Sonoma, Sur La Table and Starbucks, and premiere brands like Blue Bottle, Toby's Estate and George Howell. "We were blessed with great reviews – New York Times, Cooks Illustrated, Popular Science, Wired and TIME. We brought a humble idea to a hungry foodie pub- lic, and independent retailer communi- ty. They decided to talk about it, they wanted to be able to taste coffee and tea, like wine, at the tabletop. Now we're incredibly excited to be taking that idea on the go!" Visit ESPRO at booth #S4074.