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Housewares Show Daily Mar 7, 2015

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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 5 3 S a t u r d a y, M a r c h 7 , 2 0 1 5 CELEBRITY CHEF JAMIE GWEN TO DEMONSTRATE TIGER RICE COOKERS Japan Tiger Corporation of U.S.A., a leader in small kitchen electrics, announces that Chef Jamie Gwen – celebrity chef, certified sommelier, cook- book author and radio host – will be at the Tiger Corp. booth #L13131. She will be cooking up specially created recipes with the Tiger tacook rice cookers. "Chef Jamie helps put a fresh spin on the way Americans can use rice cook- ers," said Mr. Kentaro Matsumoto, President of Japan Tiger Corporation of U.S.A. "The Tiger tacook rice cookers are used for more than just cooking rice." Chef Jamie Gwen created a number of original recipes using the Tiger tacook rice cooker. The tacook rice cookers allow the consumer to make two dishes at one time. In addition to making rice, they can be used for slow cooking, steaming and even making breads or cakes. Along with working with Chef Jamie on original recipes, Tiger has advertised on the radio show, Food and Wine With Chef Jamie Gwen. "I've been using the Tiger rice cooker for a while now and am so excit- ed to share all of the recipes I've creat- ed, from grains to braises and even dessert," said Chef Jamie. "With their micro-computerized settings, the Tiger rice cookers are easy to use to make a variety of dishes. Clean up is also easy with the non- stick inner pot!" Chef Jamie Gwen was recently a winner of the Food Network's Cutthroat Kitchen. In addition, Chef Jamie has been a Judge for Fox TV's Master Chef. She is a four-time cook- book author and her recent book "Good Food For Good Times 2" has been fea- tured on The Talk, Emeril Live and Martha Stewart. The Tiger Original Recipes from Chef Jamie Gwen can be seen on the Tiger Facebook page www .facebook.com/tigercorp. About Japan Tiger Corporation of U.S.A. Japan Tiger Corporation of U.S.A., Torrance, Calif., is a division of Tiger Corporation based in Japan. Since Tiger Corporation was founded in 1923, it has continued to deliver accessible house- hold products for daily living. It all start- ed with glass vacuum bottles and went on to expand to rice cookers, electric water heaters and other cooking appliances. Visit Tiger Corporation at booth #L13131. For more information, go to www.usa.tiger-corporation.com or call 310.787.1985. SPARQ HOME CREATES LOCATION-SPECIFIC DESIGNS SPARQ Home has recently taken to sup- porting local. As SPARQ began brain- storming shapes to cut for its new slate products, the idea to cut designs that cater to individual cities came to mind. For six months, SPARQ allowed any customer to send in their custom request to have their shape idea turned into a Slate Cork Topper, Slate Wine Note, Slate Wall Note or Slate Cheese Board. Shapes like bicycles and mustaches for the ever-so-trendy Portland popped up, along with anchors, sailboats and light- houses for East Coast cities. Forest crea- tures like foxes and bears and greenery such as spruce, pine, oak and elm trees for scenic and mountain towns were also popular. Music notes for cities like Nashville and Austin were created as well and have shown much popularity. "In a sense, we're giving back to our customers. We've allowed them to come to us and say 'this is what we want' and we've been able to provide it," explained SPARQ partner, Justin English. "It's been interesting to see what each city has wanted to have represented." Some distinc- tive designs like a loon are often requested for the Midwest states, with palm trees for cities in Florida and California. Southern locations like New Orleans often chose the fleur de lys design, while Texas stores have continued to order the cowboy boot. "If we can provide a unique product at a fair price point and that can help a boutique raise their sales, then we're all for it," stated Jessica Purple, SPARQ Home's Sales Manager. Along with cre- ating a line of custom shapes to symbol- ize different areas of the country, SPARQ also released a line of state shapes for each slate prod- uct, including shapes of the U.S.A., Mexico and Canada. "State pride is a trend we are seeing in every indus- try – kitchenware, jewelry, apparel – it is something we think is here to stay," explained Marketing Coordinator, Kate Naylor. To see an always-updating list of shapes available for the slate products, visit www.sparqhome.com/slateshapes. Visit SPARQ Home at booth #S4066. For more information, go to www .sparqhome.com or call 303.800.6591. DERBY SEWING MACHINES FROM JANOME Make a splash this year with New Home Janome's Derby Line. This smart, sleek and portable machine line offers many of the same features as Janome's larger machines, just on a smaller scale. These cute and colorful five-pound machines come in Fast Lane Fuchsia, Graceful Gray, Lady Lilac, Mystical Mint, Purple Thunder and Turbo Teal. The Derby Line offers the perfect second sewing machine for the experi- enced user, or a great starter model for the young enthusiast. These colorful machines are basic in function, but can handle a variety of tasks, from mending to hemming to paper crafting. The Derbies also have specialized features for children such as a finger guard to keep hands from the needle area. Even though this machine model is the perfect starter tool for a young sewer, it has seen great success with all types and ages of sewists – espe- cially the talented designers where space can be an issue. It is an easy and conven- ient machine to travel with, use in a first apartment or dorm room or take it to class. Tackle any sewing project with this 10-stitch machine. Sewists can create anything from clothing articles and accessories to home décor with a tension control dial, four-piece feed dog, free arm, left and center needle positions and a push-pull bobbin wind- ing system. Fawn Coutant, Director of Sales for Janome America Inc., oversaw the recent launch of the Derby Line with the addition of Graceful Gray, Lady Lilac and Mystical Mint. Coutant explained that Janome has "found that sewists were looking to put their creative mark on everything – from their homes to their clothes. Just as they seek to define their surroundings with their creativity, they want to choose their machine based on that creativity." The New Home Janome Derby Line of sewing machines are unique from traditional models because of their eye-catching, vibrant colors. Many sewists are excited to put their creative stamp on their artwork as well as their machines. These adorable models are prefect for sewing environ- ments where space is limited, and they fit easily in a closet or cupboard and are attractive enough to store on a bookcase or shelf when not in use. Visit Janome at booth #L13257. For more information, go to www.janome.com, call 800.631.0183 or email custrel@janome-america.com. INTRODUCING NOYO: THE NEAT NEW WAY TO SEPARATE EGGS Step aside, old egg separators – there's a new kitchen gadget in town! Gone are the messy and tedious methods of the past. NoYo is a one piece device that looks just like a chicken egg. Using gen- tle suction, noYo lifts the yolk from the egg white, making separating eggs quick, clean and fun. This innovative gadget was hatched in New York City by a husband and wife team, and is being introduced for the first time at the Chicago 2015 International Home and Housewares Show. Made from 100 percent FDA approved food grade silicone, noYo can be easily washed by hand and is dish- washer safe. Here is what Ceci Carmichael from SwellFood.com, a savvy food blog, has to say about noYo: "I am a sucker for new kitchen gadg- ets. Because of this, my drawers are so brimming with every variety of kitchen tool that I am forced into a Sophie's choice situation where I can only keep the gadgets I truly love." "When Suzann Zeitel and Sasha Goldberg sent me their noYo egg separa- tor, I was smitten, not only with the design and packaging, but with how fun and simple it is to use. Just crack your egg into a bowl, squeeze the noYo and place it on top of the yolk and up it goes. Check out a cool demonstration of how it works at www.noyo-usa.com." "I also love the fact that Suzann and Sasha are fellow New Yorkers who went to great lengths to have the noYo made in the U.S.A. According to Suzann, 'Our biggest hurdle was having noYo manufactured in the U.S.A. Everyone told us to have it made overseas because it would be less expensive, but we didn't want to do that. We found a small company to work with us in Massachusetts and after some time and effort we were able to get them just right. It has been worth it." "I am happy to say that my adorable new noYo has received a place of honor in my gadget drawer replacing a ridicu- lous garlic chopper on wheels that did not make the cut." Beth Wareham, a cookbook editor has this to say about noYo: "If you bake – and if you bake with kids – a must have. This is the best made, strongest egg separator on the market and all designed and crafted in the U.S. I've used a lot of egg separators and finally just went back to using my hands, but this one changed my mind. I love kitchen gadgets that work, and this one holds its own in my kitchen. After editing two editions of 'The Joy of Cooking,' I know my stuff. Really, try this. It will make your life so much easier, baking-wise." From home cooks and their kids to bakers and professional chefs, there is a place for noYo in every kitchen drawer. To check out noYo, visit the Inventors Corner, booth #N7372. For more infor- mation, visit www.noyo-usa.com or email sg@noyo-usa.com.

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