Issue link: http://osercommunicationsgroup.uberflip.com/i/472387
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 0 7 S a t u r d a y, M a r c h 7 , 2 0 1 5 vacuums on the market. The answer is simple: intelligence. Neato Robot home vacuums uses a laser mapping technology – similar to the technology used in the Google self- driving car – to methodically scan and map a room before it begins. It takes note of obstacles, doorways and stairs and then figures out the best, most effi- cient cleaning pattern. Other home robot vacuums bump around the room by "sensing" items, leaving a random cleaning pattern and wearing down its battery power. Because Neato's intelli- gence results in an organized cleaning pattern, it cleans an area three times faster than the competition, and leaves those nice straight carpet lines that peo- ple love to see in their homes. Neato's intelligence also gives it another advantage: it's smart enough to not only go back to its base when it needs to recharge, but it returns to the place it left off to finish the job. It cleans, returns, recharges and resumes its work until it has cleaned multiple rooms, vacuuming up to a 2000 square foot home. The com- petition cleans until it runs out of battery – but once back on the docking station, that's where it stays. That means it can only clean about 500 to 600 square feet. In other words, the competition runs once Neato Robotics (Cont'd. from p. 1) and then it's done. But we're not stopping there. The Neato Botvac™ family of Neato robot vacuums gives us yet another major advantage over the competition. Botvacs have the largest brush and filter on the market. That means Neato can cover more floor space and vacuum more dust, dirt, pet hair and allergens with every pass it makes. Our design is also intend- ed to clean more area. If you turn over our vacuum and compare it to our com- petition, you'll see that our brush is posi- tioned on the edge of the vacuum, letting it clean within 10 millimeters of the wall. The competition's brush is smaller and centered on their circular vacuum, leav- ing a substantial gap between the brush and the wall and resulting in less area that can be cleaned. All of this helps explain why Neato comes out ahead in so many head-to- head comparisons of cleaning power, especially when it comes to picking up pet hair and allergens. It's a highly sophisticated, intelligent robot vacuum, tapping advanced technology to provide a product that frees people from the mun- dane task of vacuuming so they can do other things with their time. Visit Neato Robotics at booth #L11161. For more information, go to www.neato robotics.com or call 510.795.1351. DP: We have several new popcorn pop- pers this year and a new packaging con- cept. The poppers range from a Color Changing Whirley-Pop to a Durable Stainless Steel Whirley Pop. We are excited to have buyers find the Color Changing Whirley Pop in the New Products Showcase. Its innovative pack- aging has some cool merchandising effects that can double its stopping power depending on the way that the retailer stacks them. Be sure to stop by and see The Color Changing Whirley-Pop in action at booth #S4010. The paint is a thermoactivated, a vibrant, bright red color that turns to a buttery yellow as it heats up. Once you're done popping, you just set it aside to cool, and within a few minutes, the pan has turned back to that vibrant red and is ready to use all over again. Popcorn is a fun snack to eat and share with those you love. Combine that with the "wow" factor, and it is a winning combination. KNSD: Who are the customers that the Whirley-Pop appeals to? DP: The Whirly-Pop is perfect for cus- tomers looking for a healthy snack maker, where they can control their inputs. The patented stirring mechanism allows the customer to use as little as a teaspoon of oil to make six quarts of fresh, homemade popcorn. Popcorn itself is a very healthy snacking option, and it's packed full of fiber. Feel free to spice it up with your favorite fat free popcorn topping. One thing you will find with our popcorn toppings is that they are thor- oughly taste tested and approved to have great flavor. It is never about a salty top- ping. When you try these seasonings you will immediately recognize the savory flavor. We offer everything from Buttery Jalapeno to Zesty Cheddar Cheese to Sweet Caramel, and then things can even get a little edgy with the Lip Wabash Valley Farms (Cont'd. from p. 1) Smackin'Baby Back Ribs, Yes Ma'am Ketchup Please and even a little Ooh La La French Toast. There is a little some- thing for everyone. We'll be making pop- corn throughout the show, and will have a seasoning bar set up so attendees can get a snack and try out the seasonings at the show. We think they'll knock their socks off! KNSD: Wabash Valley Farms has even more new things in store. Tell us about that. DP: This year we're introducing more products than we ever have. The themes vary from Clever Christmas, Vintage Movie Night to Classic Nostalgic. We are also excited to introduce a whole new look to popping kernels in our new ready-to-merchandise display that fea- tures a new look, and new packaging that is designed to help consumers under- stand the different types of gourmet pop- ping so they can easily determine the type of popcorn they are looking for, which leads to increased sales. Of course, don't forget the bowls – if they are making popcorn they are going to need something to put it into. We will be introducing new ways to enjoy your pop- corn with Camouflage, Nostalgic, Bamboo and even some cool new 3D Tubs. People are eating more popcorn and getting more creative with it than ever before; movie award night parties, sporting event parties, movie night at home, popcorn bars for weddings and graduations and a healthy after school snack that can feed the neighborhood for just pennies – just to name a few. Popcorn has become an event in itself that is fun for the kids and kids at heart with these inventive and delicious prod- ucts. We're reinventing popcorn and making it fun. Visit Wabash Valley Farms in booth #S4010. After the show, visit www.wfarms.com or call 877.888.7077. has specialized in fashionable home stor- age since 1983. For its U.S. debut, CIENA is focus- ing on three core product groups of its parent: Compactor Vacuum Storage Systems, Compactor Cosmetic and Jewelry Organizers and Bestlock Suction and Auto-Adhesive Storage Accessories for kitchen and bath. American buyers will eventually have access to all CIE product groups, numbering almost 1,000 items, including but not limited to closet storage, baskets, over-the-door hooks, shoe storage and decorative boxes. CIE Europe became a market leader in decorative home storage by focusing on the details of quality, style and design at the right price. From supply chain man- agement and vertical integration in manu- facturing to advanced methods of produc- tion, to the daily working conditions of its factory employees and even to its packag- ing, no detail making Compactor prod- ucts better and easier for consumers to use is overlooked. Towards that end, each product has been carefully finished and inspected and each word and image on each package obsessed over to ensure it is correct. All new items not only must sell at a competitive price but have advan- tages in quality, style and function over competing products. Individually these are small things – the customer who selects a CIE product off the shelf might not even realize them; however, astute retailers will know they're providing their customers with the best quality and value for the price. Compactor vacuum storage systems are divided into multiple ranges, each featuring a variety of sizes and shapes or fashionable fabrics to coordinate with garment bags and other closet storage accessories. Backed by an industry-lead- CIE (Cont'd. from p. 1) ing two-year limited warranty, they are the most advanced vacuum storage prod- ucts available. Compactor systems include a patented design, marrying a three-dimensional interior vacuum bag to compress, seal and protect its contents with an integrated fashionable exterior case, either soft or semi-rigid. The exteri- or case provides additional protection for the compression bag and its contents, plus makes possible the use of color, fab- rics and designs to fit the aesthetic of any home. All cases even feature handles for easier storage and transport. CIENA's full range of polystyrene Cosmetic and Jewelry Organizers is designed to organize, protect and store cosmetics or jewelry and to enhance the appearance and functionality of any van- ity space. Even these basic products are imbued by CIE with a European sense of style and glamour. Each piece comes fully protected inside a pristine poly-bag and is presentation-ready in a beautiful four-color box. Bestlock is CIENA's brand of chrome-plated wire storage accessories for kitchens and bathrooms. Each model is designed to lock onto smooth surfaces, including glass, tile, metal or mirrors. without drilling or gluing. Bestlock accessories fall into three groups: Bestlock Magic uses strong holding and reuseable Auto-Adhesive pads for mounting; Original Bestlock uses patent- ed, state-of-the-art high-performance suction cups that are easily repositioned and locked into place by a simple quar- ter-turn of the knob; and Bestlock Spa, which marries renewable natural bamboo with premium chrome-plated steel for a very elegant and unique look. Visit booth #N7163. After the show, email sales@cie-namerica.com or call 919.654.6759. ZEROWATER LAUNCHES ADDITIONS TO LINE ZeroWater is launching the ReadyPour Pitcher and upgrade filters for Brita pitchers and dispenser at this year's International Home + Housewares Show. ZeroWater's ReadyPour Pitcher is the first in its class that has a sealed lid and reservoir, so that the user can pour water that's already filtered without spilling water that's still filtering. The upgrade filters for Brita pitchers and dis- penser make ZeroWater's five-stage fil- tration available to Brita owners for the first time. ZeroWater's patented five-stage ion exchange filters are guaranteed to remove virtually all dissolved solids from tap water, and ZeroWater is the only filtered water that meets the federal Food and Drug Administration requirements for total dissolved solids in purified bot- tled water, according to the company. Independent research led by Good Housekeeping magazine found that ZeroWater's filtration removes the high- est percentage of the 15 most common tap water contaminants among the sys- tems tested. Also in the ZeroWater booth this year, you'll be able to see the ZeroWater Tumbler, which incorporates the five- stage ion exchange filtration into a 26- ounce tumbler that's designed with a color change window that indicates when to replace the filter. The 8-cup ZeroWater Stainless Steel Pitcher offers ZeroWater filtration in a modern, stainless steel design that's BPA-free. ZeroWater will also be showing a slim 6-cup pitcher, a 10-cup pitcher that incorporates a built-in total dissolved solids meter holder, and a 23-cup pitcher that includes a laboratory- grade water testing meter along with the patented ion exchange filter. For more information, visit www.zero water.com.