Issue link: http://osercommunicationsgroup.uberflip.com/i/472387
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S a t u r d a y, M a r c h 7 , 2 0 1 5 4 8 SMOOTHER, HEALTHIER HAIR WITH WET BRUSH For years you've heard that you should never use a brush on wet hair, and if you've ever tried it with an ordinary hairbrush, you know exactly why that is. Wet Brush has changed all that. The Wet Brush detangles all hair types effortlessly and painlessly, resulting in healthier and smoother hair. People fell in love with Wet Brush after experiencing it in hair salons because of the way it effortlessly glides through tangled hair no matter how knot- ty, thick or thin, all made possible by Wet Brush's trademark IntelliFlex™ bristles that are super gentle, safe and effective. With its roots firmly established in the professional salon and beauty business, Wet Brush is proud to introduce an excit- ing new consumer offering. The Wet Brush works on wet hair, dry hair and even on extensions. It's per- fect for everyone in the family. Wet Brush has become a household name among millions of satisfied customers that have finally found an easier way to detangle and manage their hair. Wet Brush has become the beauty and groom- ing essential to ensure a quick easy and fun haircare routine around the world. Wet Brush comes in a variety of col- ors, patterns and sizes. The suggested retail price is $11.99 with a MAP price of $8.99. The brush comes packaged in a blister pack that includes a hole so con- sumers can reach through and feel the IntelliFlex bristles for themselves. With a strong commitment to the Wet Brush brand, the company delivered 330 million impressions over the past year through national print publications, web marketing and social media campaigns. Support will continue to grow in 2015 as the Wet Brush brand continues to expand. Visit Wet Brush at booth #L12588. For more information, visit Wet Brush's YouTube channel at www.thewetbrush.com or call Jay Eisenberg, Nation Sales Manager, Consumer: 631.273.2800, x330. UPDATED, ECO-FRIENDLY COOKING WITH NUWAVE DURALON CERAMIC NON-STICK Designed for those who want eco-friend- ly cookware with the latest technology, NuWave™ presents Duralon™ Ceramic Non-Stick Cookware, with advanced Duralon ® Ceramic Non-Stick Coating. This cookware is coated with a natural, safe ceramic material that lasts three times longer than conventional non-stick coatings. Duralon Non-Stick Coating is free of PTFE, PFOA and cadmium. This environmentally friendly coating makes for healthier cooking because it eliminates the need for added fat or oil. Consumers can feel comfortable that no toxic fumes will be released in their home when they cook with these pans, and none were released into the atmosphere dur- ing production. Sleek and shiny, these professional- style pans work on any stovetop – includ- ing gas, electric and induction – and the pans are even oven-safe up to 475 degrees Fahrenheit. Even heat distribu- tion adds to their appeal, and their ergonomic handles are designed to mini- mize heat transfer, eliminating the need for bulky mitts. The assort- ment includes 9- inch, 10.5-inch, and 11.5-inch pre- mium grade stain- less steel fry pans, as well as 9-inch, 10.5-inch, and 12- inch hard anodized aluminum fry pans. There are also 1.5-quart, 2-quart and 3- quart saucepans, and 5.5-quart and 9- quart stock pots, all made from premium grade stainless steel. The saucepans and stock pots come with premium tempered glass lids as well. Quality construction and advanced Duralon Non-Stick Coating unite the entire lineup. NuWave Duralon Ceramic Non-Stick Fry Pans, Saucepans and Stock Pots have suggested retail prices ranging from $29.95 to $69.95. There is also a 3-Piece NuWave Duralon Ceramic Fry Pan Set with a suggested retail of $129.95, and a 10- Piece NuWave Duralon Ceramic Non- Stick Cookware Set with Lids with a sug- gested retail of $244.75. For more information, contact 877.689.2838, visit www.nuwavenow.com, or stop by the NuWave booth at the 2015 International Home + Housewares Show.