Issue link: http://osercommunicationsgroup.uberflip.com/i/446918
C o n s t r u c t i o n M a r k e t p l a c e 4 5 Tu e s d a y, J a n u a r y 2 0 , 2 0 1 5 NEW INTERNET DOMAINS MAY HELP CUSTOMERS FIND YOU FASTER Donuts Inc. is here this week to introduce builders to an exciting new breed of Internet domains, such as .CONSTRUC- TION, .CONTRACTOR – and of course, .BUILDERS – that can help enhance and expand your online brand. One of the most exciting aspects of these new domains is that they may actually make it easier for customers to find you when they search for building professionals. Several recent studies and data analyses by search experts and domain name investors studying the performance of new Internet domains suggest that the first generation of new Internet domain addresses are either matching or outper- forming legacy domains (such as .COM) and country-code domains (such as .UK and .US) in terms of search performance. Search company Total Websites pub- lished the results of a series of targeted case studies on keyword-rich domains registered in new gTLDs and found "it's clear to see that new gTLD domains do boost search engine optimization (SEO) rankings." In an interview on Reddit, Globerunner's SEO Expert Bill Hartzer remarked on his own qualitative and quantitative analysis of new domain per- formance: "Based on the New [domains] vs. Dot Com research that I did, Google tends to prefer the new [domains] versus the .COM, at least in Google AdWords. In fact, they gave the new gTLDs we tested more impressions for less money. And new [domains] con- vert just as well as a traditional .COM domain." Finally, German SEO pros Searchmetrics conducted an apples-to- apples comparison of new domain addresses vs. legacy country-code addresses and found that, on average, .BERLIN addresses show up 1.18 spots higher in search results than comparable .DE (Germany's country code) addresses. What does this mean for builders? Obviously it's still early in the process to make definitive pro- nouncements, but the evidence that we've seen so far suggests that builders may be able to actually increase their searchability by registering a keyword-rich address in a builder- focused domain. Of course, that's just a small facet of the value proposition presented by new domains. The real, immediate value for builders lies in getting a short, catchy Internet address that is relevant to cus- tomers both before and after the "dot." If that catchy domain also happens to perform better in Google, that ends up being a nice bonus for those who make the switch early on in the process. Visit Donuts at booth #C2763. ELEVATING THE STANDARD HOME Home elevators are no longer just for the rich and famous. For years, residen- tial building industry experts have been predicting elevators will become com- monplace in homes. Residential Elevators' pioneering approach allows the elevator to be a standard home ele- ment, now – not in the future. As the old saying goes, there is no time like the present. Residential Elevators' motto is that having an elevator will be standard, but it will not be a standard elevator. Each one is custom made for the client. How can a company provide custom products that are affordable? The short answer is inno- vative, committed leadership. The Factory Direct Experience When you get an elevator from Residential Elevators, it is sold, manu- factured, delivered, installed and main- tained by the company. All of these aspects are performed in-house, which promotes quality and reduces cost. For example, there was a time when the steel structural parts were provided by a sup- plier, but to ensure quality and reduce expenses; Residential Elevators acquired a metal fabrication plant. Another exam- ple: the product is not shipped and deliv- ered by a third-party commercial freight company. Residential Elevators has a fleet of semi-trucks to deliver to the clients. This provides greater control and stabili- ty during the delivery process which in turn decreases cost. Individuality Each home is unique and should reflect the homeowner's style. Having a product with limited choices is not acceptable. Each hoistway is measured and the ele- vator built to the client's specifications. Numerous options provide well over 100,000 possibilities, giving clients the ability to tailor the elevator to fit their needs. As an industry leader, Residential Elevators' clientele does not have to compete with large commercial accounts for company resources. They are devoted solely to residential ele- vators and lifts. Every client is important, whether purchasing for a large development or remodeling their home. There is no time like the present. Join Residential Elevators today – elevat- ing the standard of living one home at time. To learn more, stop by Residential Elevators booth #C9113, call 800.832.2004, email sales@residential elevators.com or visit www.residential velevators.com. FRIELING USA HIRES MARK HARRIS AS EXECUTIVE VP, SALES Expanding its management team for con- tinued growth, Frieling USA has hired Mark Harris in the new position of Executive Vice President, Sales, and is promoting Yung Lindenbeck. As Executive Vice President, Sales, Harris will be responsible for directing the growth of the company's expanding gourmet kitchenware and tabletop lines. Harris has 25 years of sales, mar- keting, key account and project man- agement experience, including 10 years in consumer retail brand management. Prior to joining Frieling, he engineered Swiss Diamond's U.S. growth as President of Swiss Gourmet USA. He was also the Vice President of WMF Americas and President of Berndes Cookware. "We are very impressed with Mark's solid sales and marketing expertise, and are excited that he is now applying his experience and vision to Frieling," said Monika Schnacke, CEO. Yung Lindenbeck, who has been the Sales & Marketing Manager for 10 years, has been promoted to Vice President, Sales & Marketing. Frieling offers quality and innova- tion in gourmet kitchenware and table- top, focused on strategic alliances with leading European manufacturers. For more information, contact Frieling at 800.827.2582, or visit www.frieling.com.