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C o n s t r u c t i o n M a r k e t p l a c e 2 1 Tu e s d a y, J a n u a r y 2 0 , 2 0 1 5 GENERAL SHALE EXPANDS SELECTION OF CLAY BRICK PRODUCTS Since 1928, General Shale has provided homeowners with a quality construction product that stands the test of time in both durability and beauty. With the addition of more than a dozen new colors in the clay brick line, General Shale now offers an endless array of colors, textures and shapes. As one of the largest building mate- rials companies in North America, General Shale manufactures more than one billion bricks per year at production facilities near large population centers. Recent acquisitions have broadened the company's product line and expertise into commercial products to rival any competitor worldwide. Through its network of more than 50 General Shale Showrooms and more than 300 affiliated distributors, its products are within easy reach of builders, archi- tects, designers and consumers. You can choose from traditional reds to pastel pinks, earth tones, misty grays, browns and deep burgundies. Surface textures run the gamut from smooth to heavily textured units that create an Early American handmade look. Build beauty, value, strength and distinctive appeal into your next project with General Shale brick. King-Size Brick General Shale size selection includes King-size Brick. The slightly larger King-size units can drastically reduce brick construction costs by decreasing the amount of brick and mortar used, therefore reducing installation time and labor costs. One square foot of wall surface now takes only five bricks compared to seven traditional modular bricks. Despite weighing approximately the same as typical modular bricks, King-size units require 20 percent less brick per square foot of wall area, resulting in sig- nificant construction cost savings. Endurance RS4™ Structural Brick Another larger size brick from General Shale, called the Endurance RS4™ Structural Brick, is also more environ- mentally friendly. Endurance RS4 is an oversized load-bearing brick that is safer, stronger and more sustainable. Endurance bricks are installed much dif- ferently than traditional brick. With new, solid-sheet insulation and General Shale's method for reinforcing the brick, it virtually eliminates the need for wood or steel sub- framing. RS4 stands for Real Strong, Real Safe, Real Sustainable, Real Smart – the four Rs. Outdoor Living Products General Shale has also expanded its offerings for homeowners, including an expansive outdoor living product line that includes fire pits, fireplaces, pavers, water fea- tures and outdoor kitchens. These prod- ucts add charm and comfort to any out- door environment. For more information, go to www .generalshale.com or stop by booths #8833 and #8933. MOUNTAIN MEANS MORE IN WATER FILTRATION Introducing the 2014 edition of the Mountain high performance water filter. The MT1200XL will filter 1200 gallons of water, three times more than compet- ing brands. The MT1200XL also features a space-saving design using less space beneath the sink. It is reported the United States lays waste to 60,000,000 bottles every day. The Mountain Plumbing water filter meets the demand that is increasing for at-home filtration. It is far more conven- ient, and it's 1/10th the cost of bottled water. The Mountain MT1200XL will offer better quality water than bottled water. Mountain's innovative design approach provides more efficient means for at home water filtration, saves space under the sink and lasts longer. Mountain Means More in Water Filtration. Mountain Plumbing, founded 1997, is a manufacturer of High Performance Water Appliances "made better by design." The company is located in a 50,000 square foot facility in Dallas, Texas. Mountain Plumbing offers a market-leading assortment of plumbing accessories, water filters, garbage disposers, instant hot water tanks and water chillers. Featured this year is the Francis Anthony Collection … Tailored Proportion Gourmet Faucets. The company is a division of McAlpine Plumbing, an international manufacturing and industrial corpora- tion, celebrating more than 100 years in business. Mountain Plumbing's dedication to customer service is unparalleled within the kitchen and bath industry. It is setting the standard for service and support through its dedicated customer serv- ice team that is accessible and responsive to your needs. In addition to these offerings, Mountain Plumbing offers same day shipping and has no minimum order requirements. The hallmark of Mountain Plumbing's success: combining quality with innovative products that add beauty and value to your home. To learn more about Mountain Plumbing, visit www.mountainplumbing.com or stop by booth #N1562. ENERGY-EFFICIENT EAGLE PLATINUM TILE Eagle Roofing Products, the industry leader in concrete roof tile manufactur- ing, has partnered with Industrial Nanotech, a global leader in nanotech- nology based energy saving solutions, to offer a new product called Eagle Platinum Tile™. An ultra-premium product, Eagle Roofing Products applies Industrial Nanotech's dual-purpose deep penetrat- ing clear coating to its concrete tile dur- ing the manufacturing process, to provide the perfect balance of energy efficiency and lasting beauty to its already exquisite Eagle tile. Eagle Platinum Tile insulates and reduces heat transfer in and out of a home or commercial building 365 days a year. As a thermal barrier protectant, rather than merely being reflective, the technol- ogy in Eagle Platinum Tile lowers heat- ing costs in the winter and cooling costs in the summer, providing more energy efficiency. It also protects against mold, mildew, algae growth, water and salt air damage, and is UV resistant. Eagle Platinum Tile is suitable for any new con- struction or reroof project and is available in high barrel, medium barrel and flat tile. It is backed by Eagle's 25 year labor war- ranty, in addition to its Lifetime Transferable Limited Product Warranty, as well a 10 year warranty that is associated with the long-term per- formance of Eagle Platinum Tile. Tyler Allwood, Director of Technical Services and Systems, stated, "For years our industry has strived to increase the energy efficiency of concrete roof tile through reflectivity, some would say, to the detriment of aesthetics. Eagle Platinum changes the conversation about energy efficiency forever." He added, "Our customers will enjoy the enduring beauty and protection they have come to expect from Eagle roofing tiles, paired with Eagle Platinum Tiles' thermal insulating properties for energy efficiency and its guaran- teed mold, mildew, fungus and algae resistance, without sacrificing aes- thetics or strength." Visit Eagle Roofing Products at booth #C9316. For more information, visit www.eagleroofing.com or call 888.TILE.ROOF. STORAGEMOTION INC LAUNCHES THE WOOD AUTOMATED WARDROBELIFT StorageMotion Inc. of Mooresville, N.C. is launching The Wood Automated WardrobeLift™ at booth #S1450 at IBS. This is the newest addition to the compa- ny's extensive line of motorized closet rods and vertical carousels for the home. Universal Design concepts are adopted in an effort to bring hanging clothes, shoes, collectibles and food within reach from high places. The Automated WardrobeLift is a motor-driven closet rod that will lower items within reach for any user by push- ing a button. It may be installed into an existing closet at widths up to 48-inches and will easily support up to 75 pounds of clothing. Currently, there are three models: the standard unit, which lowers clothing 30 inches and has black or chrome arms and a polymer body; the extended reach unit with lowers cloth- ing 50-plus inches; and the newest "wood" (mdf) model, which lowers cloth- ing 44 inches. The latter may be painted, stained or embellished to match the cabinetry for the discriminating client. Don't struggle to pull down manual lifts. Get the Automated WardrobeLift from StorageMotion Inc.! S t o r a g e M o t i o n Inc. is a Mooresville- based manufacturer of automated, high-end storage with Universal Design Concepts in mind. Visit StorageMotion at booth #S1450. For more information, go to www.storagemo- tion.com or contact Tina Krohn at 704.746.3700 or TinaKrohn@storage motion.com.