Issue link: http://osercommunicationsgroup.uberflip.com/i/439820
C o n s u m e r E l e c t ro n i c s D a i l y N e ws 8 1 W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 The bags come in a variety of sizes designed to safely house any- thing from your smallest phone to a full-sized laptop, everything in the middle included. They are made so well that the film is almost impossible to push your finger through and you can even stand one top of one inflated LOKSAK ( Cont'd. from p. 4) with air and the seal will be extremely difficult to force open. Don't believe it? There will be samples on the floor and you are welcome to try them out for yourself. These are no gimmick, these are the real deal. Count on it. To learn more, stop by booth 6135 for a demonstration. For more information call 239-331-5550 or go to www.loksak.com. a smart device on a desk, workbench, kitchen island or table, while the Portable Cabinet Mount suspends tech- nology slightly below a cabinet or shelf. The Portable Cabinet Mount frees up valuable countertop space while allowing access to the cabinet. It's perfect for Skyping, researching on-line recipes and streaming movies in the kitchen. Universal, both products adjust to securely hold and protect smart phones and tablets alike – all makes and mod- els. Using the Easy Latch System, a quick clamp mechanism, the mounts install in seconds without tools, negat- ing the need to drill or permanently mar mounting surfaces. Padding protects installation surfaces while the mount provides unmatched sturdiness and durability. "The products are very well designed, thought out and innovative – but that is typical of my dad's work," said Upper Desk ( Cont'd. from p. 4) Phillips-Taggart. As an electrician by trade, Roderick Phillips, Upper Desk Inventor, has won awards in the manufacturing realm for thinking outside of the box. When he worked for Sylvania GTE plant, Montoursville, Pa., he earned the sug- gestor of the year award for improving flash bulb technology and the storage and use containment system of liquid nitro- gen. "My dad has always been a for- ward thinker," said Phillips-Taggart. "I know my mom would be very proud of him and the fact that we are work- ing side by side to make her dream a reality." Phillips added, "I am thankful that Deb left me a gift of encouragement. This entrepreneurial journey has had its ups and downs, but it has certainly been fueled by inspiration." For more information on Upper Desk Inc., visit www.upperdesk.com or stop by CES Eureka Park Next booth #75614. Ruben Scheimberg, creator of the BlueWi Bluetooth Body-Worn Microphone, started this project more than three years ago. In the beginning, the concept of the body-worn micro- phone was for general mobile phone application featuring a removable ear- piece option. This gave the user the free- dom to wear the earpiece of their liking. Equipped with a push-to-talk button, it gave room for growth. Since then, the microphone has evolved to what it is today. So far, the BlueWi Microphone tar- gets these markets: Capture BlueWi App: An essential tool for journalists, students, home movies, YouTube videographers, dicta- tion or just about anything that requires audio to your smartphone or tablet at great distances without cables. Designed to capture sound directly from the source, the BlueWi Microphone utilizes Bluetooth ® technology to wirelessly accompany audio to your smartphone video. Users can clip the microphone to their own body, the interview subject, or capture audio from up to 100 feet away (line of sight). Contact PTT Over Cellular App: The Contact App continues where Nextel left off. Together with the BlueWi microphone, you can access the app wireless leaving your smartphone BlueWi ( Cont'd. from p. 1) in your pocket and communicate via Push-to-Talk to one person or groups. Transmit live and record the conversa- tion at the same time. This intuitive app designed for the professional market gives the user admin rights to set up organizations, channels, and users and have complete control over those accounts. Also, GPS Mapping allows for complete transparency; see every- one who is on the app. Nighthawk for Two-Way Radio Markets: The Nighthawk Bluetooth Body-Worn Microphone is the first true wireless clip-on lapel microphone with a functional push-to-talk (PTT) button. This new technology can cross over into any professional two-way radio market. The Nighthawk delivers many key benefits, such as no cables, less wear and tear on the radio, fewer cable fractures and no uniform alterations. Built to be rugged and durable, the Nighthawk has received the law enforcement community's testimony that the unit can withstand rigorous environmental conditions. The Nighthawk delivers 12+ hour talk time for the professional on the go, reliable connectivity and secure 128-bit key Bluetooth encryption. Visit BlueWi at booth #71264. For more information, go to www.bluewicomm.com, email info@bluewicomm.com or call 888- 372-1888. and defined the performance apparel cat- egory. The tight-fitting, moisture-wick- ing, temperature regulating apparel became a staple in closets of athletes everywhere. In 2006, the company intro- duced cleats, and in 2008 they introduced running and training footwear. In the fol- lowing years, the footwear and apparel offerings, for men and women, diversi- fied in style, fit and sport. Throughout, it continued to redefine athletic perform- ance footwear and apparel with a never- ending cycle of new technology plat- forms. At the core of the brand's growth story has been its ability to connect with athletes and reinvent performance footwear and apparel through innovation. Which makes it no surprise that when it saw the opportunity, it positioned the brand directly in the center of the inter- section of sport and technology with the acquisition of MapMyFitness last September. Under Armour recognized an oppor- tunity existed to build deeper and impact- ful digital experiences that would add value to athletes at all levels, including those who just want to lead a healthier life. While on this pursuit, the company found a kindred spirit in MapMyFitness. More than just an app, MapMyFitness was a community of 20 million athletes who used its suite of apps that live on an open platform to track and measure their individual fitness activity. Even more powerful, it was an organic community that inspired, motivated and encouraged each other to reach personal and group goals. The approach was different, but Under Armour and MapMyFitness were walking a parallel path towards helping people lead a healthier and more active lifestyle. By adding the MapMyFitness platform, its expertise and its employee base of more than 100 to its brand, Under Under Armour ( Cont'd. from p. 1) Armour aggressively advanced its ambi- tion to support athletes 24/7, 365. Available on the iTunes App Store and Google Play Store, UA RECORD is a digital fitness network on an open plat- form that combines your data and a com- munity built on shared pursuit to give an individual a tailored and curated blueprint to proactively manage their health and fit- ness. This new connected fitness platform fits directly under the brand's mission statement. What it does differently is to bring them closer to the athlete in a way that's more personal than ever before. UA RECORD users can log and track workouts, monitor activity levels, sleep behavior and weight. An individ- ual's health and fitness data will be ana- lyzed and simplified, and ultimately translated into a customized training roadmap to reach their specific goals. Members of UA RECORD will have the ability to connect with their digital com- munity, share and consume content, and create group challenges to motivate and compete against friends, family and teammates. Staying true to its open plat- form approach, UA RECORD will easily sync to almost every fitness device cur- rently available. Throughout the year, Under Armour will introduce new features for UA RECORD, including original editorial content from experts about nutrition, training methodologies, injury-preven- tion and more. The executives at Under Armour have a saying that they have yet to create their defining product. That may be true, but with its first venture into connected fitness since the MapMyFitness joined the roster, Under Armour looks to be get- ting closer. UA RECORD is available now on iTunes App Store or from the Google Play Store. Visit Under Armour at booth 73915. retailers through Brightstar's vast distri- bution network. According to an article on eSecuritel.com, "one in every four mobile phones sold this year will be lost, damaged, or stolen." An article on NewsUSA.com states that "more than 82.5 million smartphones nationwide have been destroyed by water damage." These statistics clearly point to the need for a preemptive insurance program that not only insures the phone, but also pro- tects it from impacts and water damage. Liquipel 360 is a fresh new take on device insurance that combines the Liquipel Watersafe™ technology, Liquipel SKINS ® impact screen protec- tion, and bundled insurance to create the ultimate preemptive protection program for consumer smartphones and tablets. Mobile device retailers will see the true benefit of Liquipel 360 as it has been designed to increase revenue, reduce dam- aged device claims and increase customer satisfaction. Sales representatives can leverage Liquipel's Watersafe and nano- shock™ impact technology to upsell the consumer for a minimal monthly fee. At the same time, customers are satisfied because of the confidence they feel as their expensive new device is protected from the moment they leave the store. Liquipel ( Cont'd. from p. 1) Liquipel 360 also reduces insurance claims by preemptively protecting the device from damage. Fewer customer device replacements means less money spent on replacing devices that would have otherwise been saved by Liquipel 360. As an added benefit, Liquipel 360 keeps the device protected, which allows for an A-stock level rating upon device resale. As an added benefit to retailers, Liquipel 360 comes with an unrivaled suite of marketing and training support directly from Liquipel. This support helps increase not just sales, but also greatly increases visibility of the Liquipel prod- ucts. This increased visibility will help drive customers to exclusive retailers offering Liquipel 360 protection. Exciting pull-through marketing programs hosted by Liquipel will create awareness of the Liquipel products as well as increasing visibility of the brand to drive sales in- store. Liquipel will offer the retail store employee incentive programs to help get sales representatives excited about the product and increase sales. For more information, visit www.liquipel.com, call 855-478-4735, email info@liquipel.com or visit the Brightstar meeting rooms located at the Venetian Bassano Ballrooms #2702 - #2703.