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C o n s u m e r E l e c t ro n i c s D a i l y N e ws 6 7 W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 SENNHEISER: ENHANCING YOUR LISTENING EXPERIENCE An interview with Maurice Quarre, Director Product Lifecycle Management, Sennheiser Consumer Electronics. CEDN: What can we expect from Sennheiser at this year's International CES ® ? MQ: This year, Sennheiser is excited to be launching brilliant new headphones that truly embody our 'pursuit of perfect sound.' CES is one of the most important showcases for innovation, and Sennheiser is at the forefront with prod- ucts that set the listener free to enjoy great sound through the latest wireless technologies and advanced designs for sports. CEDN: Can you highlight what some of the focus areas will be at the booth? MQ: Music enthusiasts are consuming music in more ways than ever before. This year, I think attendees will be excited to see how Sennheiser is able to enhance consumers' wireless listening experience, enabling them to enjoy great sound quali- ty wherever they are. We will be expand- ing some of our well known, existing headphone lines, as well as introducing an entirely new suite of headphones, all designed to help listeners enjoy music content while they are on the move. CEDN: What are some of the application areas we can expect to see new product offerings from Sennheiser? MQ: Sennheiser has had great success with its lifestyle products over the last couple of years with its MOMENTUM and URBANITE lines, introducing prod- ucts that are not only fashionable, but sound great. I think you will see a contin- ued evolution of these products that offer consumers even more flexibility in how and where they choose to listen. We will also be showcasing many new products that enhance the home listening experi- ence, as well as newly refined solutions for sports enthusiasts – again, building on our past successes in these areas. About Sennheiser The Sennheiser Group, based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of micro- phones, headphones and wireless trans- mission systems. Sales in 2013 totaled 590.4 million euros. Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the U.S. The company has a worldwide network of subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico, and the U.S. It also has long-established trad- ing partners in other countries. Georg Neumann GmbH, Berlin, a maker of stu- dio microphones and monitor speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs, offices and call centers, are also part of the Sennheiser Group. Visit Sennheiser at booth #20606. More information is available at www.sennheiser.com. EMFIT EVOLVES TO MEET TOMORROW'S HEALTH CARE MONITORING NEEDS Emfit, celebrating its 25th anniversary in 2015, is a world-leading manufacturer of non-contact vital signs and movement sensors and electronics with a main focus in care applications. With more than 15 years of experience in fall and wandering alarms for dementia care and more than 10 years in epileptic tonic-clonic seizure alarms for both home and hospital care, the company is constantly evolving. Since 2003, Emfit's application development focus has been purely on vital signs and bed monitoring applica- tions such as bed exit and epileptic seizure alarms. In 2004, Emfit introduced non-body-contact vital signs monitoring in the Finnish innovation center, Heureka. A lounge chair with hidden sensors aston- ished visitors by having the ability to cal- culate an individual's heart rate and respi- ration, and then transfer this data to a nearby display. Emfit then demonstrated the first version of its DVM (Discreet Vitals Monitoring) software at a Medica exhibition back in 2005. In 2006, Emfit moved a portion of its research and development department to Frankfurt, Germany. This decision enabled Emfit to become more involved with vari- ous research and development projects using its sensor technology in central Europe. Emfit Corp, a subsidiary for sales and logistics for North America, was found- ed in 2006 and is located in Austin, Texas. For many years, much of Emfit's prof- it was directed back into research and devel- opment and improving existing systems. Over the last few years, the company's growth rate and profit margin has increased substantially, and continued, rapid growth with the Emfit QS recovery, stress and sleep quality monitor is on the horizon. Today, Emfit's primary focus is on care applications with a significant con- centration placed on creating new sales opportunities with its networked passive vitals monitor. Emfit's worldwide distri- bution network has ensured a steady increase in sales of core products. For the future, Emfit plans on ventur- ing into ultra sound applications. Emfit's scientists and engineers have been work- ing closely with many research institutes focusing on ultra sound research over the past few years. Emfit material has been found superior as an ultra sound transmit- ter and receiver and has recently been fea- tured in several research publications. For more information, visit Emfit at booth #74028. After the show, visit www.emfit.com. GARRETT METAL DETECTORS: OFFICIAL METAL DETECTOR SUPPLIER FOR TORONTO 2015 GAMES Garrett Metal Detectors has joined the Toronto 2015 Pan Am/Parapan Am Games as its Official Metal Detectors Supplier. Garrett will provide more than 1,200 metal detection products, including walk- through metal detectors and hand-held metal detectors for security use at Games venues. The Toronto 2015 Games will mark more than 30 years that Garrett has provided security products to internation- al multi-sport Games venues. In fact, Garrett was the first company to ever provide security metal detection for three of the world's largest sporting events: the Los Angeles 1984 Olympic Games; the 1987 Indianapolis Pan Am Games; and the 2010 World Cup held in South Africa. "Garrett Metal Detectors is proud to partner with TO2015 and share their pas- sion to provide a safe and enjoyable envi- ronment for athletes, officials and spectators during the Toronto 2015 Games," said Henry Tellez, Vice President of International Sales and Marketing, Garrett Metal Detectors. The equipment will be used at more than 30 competition venues in 15 different municipalities dur- ing the Games. "We're pleased to welcome Garrett Metal Detectors to the Toronto 2015 Games family. The safety and security of everyone at the Games is our top priority," said Saäd Rafi, Chief Executive Officer of the Toronto 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015). Garrett Metal Detectors has more than 50 years of experience manufacturing treasure hunting metal detectors and gold prospecting sup- plies. The company's products are regularly used and seen on such tele- vision treasure-hunting reality shows as National Geographic Channel's "Diggers," and "Gold Rush," which airs on Discovery Channel. Garrett is also one of the world's leading sup- pliers of security detectors for use in large event checkpoint screening. Visit Garrett at booth #35400. For more information, go to www.garrett.com, call 800-527-4011 or email sales@garrett.com. BEELINE CASES SECURE YOUR PHONE WITH STYLE By Brent Williams, President, Beeline Cases, Inc. Eureka Park has been buzzing at booth #75780 in the Sands Convention Center. Beeline Cases is revolutionizing the cell phone case market at the 2015 International CES ® . It's a game changing cell phone case that gives you a sense of security in know- ing you can safely have your phone by your side no matter what you're doing. It's a great story built out of necessity. It works great, those that have seen it love it and I can't wait to show it to you. When I designed the Beeline case, I first had to find a great engineer to help me develop the product. I looked for a medical engineer to make sure I found someone who was precise and had a great eye for detail. We worked side by side and tore apart about everything in creation that had retraction in it. After months of work we came up with the design. Branding is important as well. I found a great firm in Portland, Ore. that has transformed my idea into a real brand. The design of the logo, the packaging, the whole package has come together to a really amazing retail product. My agent and factory have also been great partners in helping build this business. I was lucky to have a mentor from a Fortune 500 compa- ny that gave me insight into how to work with the factories and what to ask and to make the correct deci- sions for the production and deliv- ery. No one ever said it was easy to make a product and they were right. I've taken my time to make sure I do things correct- ly and turn out a great product. I designed a cell phone case that is min- imal, durable, stylish and functional. The Beeline carabiner will secure your phone to your backpack, belt loop or purse, so you never have to worry about losing it. Beeline has a sleek built-in carabiner on a Kevlar cord that extends out of the phone case so you can use it to call, text or take a photo and then simply retract the cord and the carabiner returns to its hidden position. The Beeline case is great for all consumers. It's a well-built everyday cell phone case. If you're an active person that enjoys hiking, riding, golfing, running, hunting, paddling, fishing, traveling, working or any- where in between, you can be secure with a Beeline by your side. This would also be a great tool for fire, police or military per- sonnel. Also, we can all tell a story about leaving our cell phone on the airplane, or in a restaurant or bar, but a Beeline case keeps your phone by your side. Visit Beeline Cases at booth #75780 Eureka Park at the Sands Convention Center. For more information, go to www.beelinecases.com, call 206-948- 1616 or email info@beelinecases.com.