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C o n s u m e r E l e c t ro n i c s D a i l y N e ws W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 6 6 WOCKET ELIMINATES NEED FOR TRADITIONAL WALLET Many of us carry around overstuffed wal- lets, and we have dozens of credit, mem- bership, loyalty, identification and gift cards – most of which we rarely use. But we rarely stop to think about how vulner- able we truly are if our wallet goes miss- ing. Meet Wocket, the smartest wallet you'll ever own. The Wocket smart wallet, from mobile security leader NXT-ID, is the first wallet that allows you to protect your identity and conveniently carry up to 10,000 cards without relying on a phone or internet access. Wocket elimi- nates the need for any other wallet in your pocket or purse, keeping your per- sonal details secure. Wocket, which can be stylishly accessorized, works anywhere credit cards are accepted. It protects your per- sonal information on a tamper-proof, encrypted chip and is further protected by your biometric voiceprint and password – mitigating the risk of data hacks and security breaches. In a world of increas- ing identity theft and security breaches, Wocket is the best way of keeping your information private and secure without compromising convenience. Stolen or lost wallets and purses are the leading known cause of identify theft, and one in 10 consumers have fallen vic- tim to this fraud. Wocket protects your information by locking out unauthorized access and ensuring that your WocketCard "zeroizes" after each trans- action – so even in the wrong hands, your card and personal information are inac- cessible. Wocket is very different to mobile pay and other universal card solutions. It works as a standalone smart wallet, without relying on a smartphone, app or internet connection to operate; so what- ever the situation you can always use your wallet. With a class leading expect- ed 6 to 12 months between charges of the battery, you can be confident that your information will be on hand when you need it. Setting up and using Wocket is sim- ple. Either swipe your cards directly into Wocket using the included card reader or manually enter any cards with barcodes and text. When you're ready to use a card, select it from the touch screen and you're ready to go. Your Wocket presents barcodes and online payment details on screen as well as instantly switching the included WocketCard into an exact copy of the cards you chose. With its security, convenience and versatility, Wocket represents the next generation of smart devices, and is poised to revolutionize the way we think about wallets. Currently available in mid- night black, NXT-ID has announced that an all white Wocket will soon be avail- able. They have also announced a range of additional accessories that can be used to customize your Wocket and support essentials like cash and a driver license. Wocket is currently shipping pre- orders, and is available online via invita- tion (www.wocketwallet.com). Visit NXT-ID Inc. at booth 21926. For more information, go to www.nxt-id.com. THX LTD TAKES CHINA'S CINEMA MARKET BY STORM When George Lucas founded THX ® in 1983, the China market was just beginning to open to the world. Over the past 30 years, China's economy grew to become the largest in the world and its cinema industry exploded to one of the biggest and most influential, second to only North America. From 2003 to 2013, the China box office grew from USD $120 million to over USD $2.7 billion and continues to steadily rise. China experienced 27.5 per- cent growth in box office revenue from 2012 to 2013 and is on track to surpass $3 billion by the end of 2014. With China's film industry growing at such a rapid rate, the market has become a strategic point of focus for THX. There is an acute need for quality and differentiation in China as the cinema industry becomes more cluttered and the audience more sophisticated. With its long-established reputation for setting the highest cinema performance and quality standards, THX is entering the Chinese market at an opportune time. The debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China's film industry one step closer to international standards for audio and video performance. Since opening offices in Beijing and Hong Kong in 2014, THX has introduced THX Certified Cinemas, THX Certified Studios and THX Approved equipment to the Chinese market. These THX offer- ings not only enhance the cinematic experience for Chinese consumers but specifically cater to Chinese filmmakers and cinema industry affiliates. Preserving artistic integrity, from content creation through playback, has and continues to be the driving force behind THX pro- grams in China. "THX's contribution to the China film industry is important, both from China and Hollywood industry perspec- tives," explained Louis Cacciuttolo, Executive Vice-President of International Business Development and Brand Strategy at THX. "THX's presence in China will help define new industry stan- dards and significantly impact the quality of the cinematic experience for Chinese moviegoers. The artist's vision will final- ly be experienced by moviegoers with the exact same level of detail and impact of how it was created in the studio." A recent milestone for THX in China was the launch of a strategic partnership with the government-owned China Film Group. China Film Group's introduction of China Giant Screen auditoriums will bring more than 20 THX Certified cinemas to China's biggest markets in 2015. In addition to announcing new cin- ema projects, THX has publicized their partnership with the Cameron Pace Group and the organization's plans to open the long anticipated THX Certified production studio complex in the new economic development zone of Tianjin – slated to open in spring 2015. The passion for high quality entertain- ment in China is undeniable. A corporate desire to improve entertainment experi- ences feeds into the flourishing consumer demand for premium offerings. Positioned to fulfill these needs, THX and its partners look forward to continued work in China to deliver more state-of-the-art products and experiences to Chinese consumers – in the cinema and the home. For more information, go to www.thx.com, call 415-492-3907, email mseveraid@thx.com or visit the Renaissance Hospitality Suites at CES ® 2015. IGROW CLEARED BY FDA FOR BOTH MEN'S AND WOMEN'S HAIR GROWTH A home-use, wearable device called the iGrow Hair Growth System has recently received Over The Counter (OTC) FDA clearance to promote hair growth in both men and women. Designed by Apira Science, the iGrow System is based on the principal of biostimulation and uses a combination of "cold lasers" and LEDs in a light- weight helmet-like device to deliver light at 655nm wavelength to the scalp. Completely safe and painless, the light is absorbed into the skin and accelerates the activity of the surrounding cells, result- ing in an increase in new hair growth, and thicker, fuller, richer looking hair. In separate peer-reviewed clinical studies published in Lasers In Surgery and Medicine, the iGrow was shown to increase hair counts in both male and female subjects by 35 percent and 37 per- cent respectively following a treatment protocol of four times per week for 16 weeks. These results place iGrow at the top of a very small, elite group of prod- ucts and devices which have been cleared by the Food and Drug Administration for both men's and women's hair loss, the others being a handheld laser comb and Minoxidil (five percent for men and two percent for women). The iGrow is dual-voltage for worldwide currents, comes with interna- tional outlet adapters and was designed to be simple to use. Simply place the iGrow "helmet" on top of the head, adjust it for comfort and push the start button for the treatment to begin. The device automatically counts down the session time, and when complete, will beep three times and shut off. Since it sits securely on the head with working iPod/MP3-compatible headphones, iGrow users can undergo treatment while they listen to music, talk on their cell phones, watch TV, work on their computers or simply sit back and relax while in comfort and privacy at home or office. The iGrow is priced at $695.00, making it a cost effec- tive solution for men and women suffering from balding or thin- ning hair – especially when com- pared to alternatives. For exam- ple, an individual will likely spend $20 to $30 per month for Rogaine or Minoxidil which requires daily, ongoing use to be effective. Over five years, that adds up to $1,200 to $1,800, two to three times the price of one iGrow System. The iGrow is available at leading retailers such as Nordstrom's, Neiman Marcus and Bed Bath and Beyond. Visit Apira Science at booth #75708. For more information, go to www.igrowlaser.com, call 949-854-9900 or email jbraile@apirascience.com. UNCORK YOUR WINE WITH EASE WITH VIDADOO RECHARGEABLE ELECTRIC WINE OPENER This ultra compact rechargeable electric wine opener removes corks perfectly and easily. Only 8.2 inches tall, the opener is made with a stainless brushed metal hand grip and a transparent bottom. The cork removal process is completely visible. Fully charged, the 4.8 Ni-MH battery allows the user to open more than 40 wine bottles with ease. The convenient two-button opera- tion quickly and safely removes the cork from the wine bottle, accentuated by a soft blue LED light, and then removes the cork from the electric opener, supported with a soft red light. The convenient wine opener comes in gun- metal, silver, metallic red and metallic black. Included are the A/C adapter and a practical foil cutter. VidaDoo™ Wine Accessories – A complete line of in-home essen- tials for the casual wine enthusiast: cork openers, chilling sticks, pour- ers, sealers, aerators and more; ele- gant functional design to enjoy. For more information, visit www.vidadoo.com.