Issue link: http://osercommunicationsgroup.uberflip.com/i/439820
C o n s u m e r E l e c t ro n i c s D a i l y N e ws W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 1 8 PROTECT YOUR HEARING AND LISTEN FOR A LIFETIME The American S p e e c h - L a n g u a g e - Hearing Association's Listen To Your Buds campaign wants everyone who is attending the 2015 International CES ® to be able to "listen for a lifetime" to the music they love. But that may not become the case for some if they listen to personal audio technology too loudly, for too long and too often – behavior that can cause permanent hearing damage. The Buds campaign, which encour- ages safe listening, has strong support from musicians – a group who knows something about the importance of being able to hear. Leading music education organizations are campaign partners. What's more, the campaign employs musicians to go into schools and spread the word about safe listening through their music. Reviews of Buds "safe lis- tening" concerts from kids and educators alike are always very positive: "Best assembly we've ever had," "please come back, "the message is so needed." Such comments appear repeatedly in follow up surveys. Noise-Induced Hearing Loss (NIHL), which is permanent and irre- versible, can profoundly limit a student's ability to succeed academically and socially. For musicians, NIHL can lead to limited careers. Studies show that 37 per- cent of rock musicians and 52 percent of classical musicians show signs of hearing loss. Meanwhile, a study published in the Journal of the American Medical Association in 2010 reported a five per- cent increase in teen hearing loss, and cited exposure to loud music as a risk factor. How can you encourage safe lis- tening to music with ear buds if you're a parent, or practice safe listening yourself? Model safe listening for the young; taking care of your own hear- ing will set a good example. Listen at volume levels set no higher than halfway. Avoid prolonged exposure to loud music by taking listening breaks; taking a break every 30 minutes is a good idea. Visit American Speech-Language- Hearing Association at booth #74135. For more information, go to www.asha.org, email jcerquone@asha.org or call 301- 296-8732 or 703-973-7744. power boost for mobile devices. Phāz intends to recharge the headphone market with a new concept in the category. "If you cover technology, you know that new headphone launches are ubiqui- tous and the market is overwhelmed with 'me too' products," said Phāz President David Munzlinger, a consumer electron- ics veteran of 25 years and companies including Monster and Belkin. "You might be asking yourself, how could any- one bring something truly distinctive and noteworthy with such oversaturation? We're going to surprise you." Phāz isn't just about great sound and cool looks. It's about creating new tech- nology to bring cutting-edge, in-demand features and audio performance that make a real difference that every con- sumer – not just the serious headphone aficionado – can appreciate. The variation in the audio quality of the headphones on the market today, cou- pled with consumers' constant need to recharge mobile devices, gave the Phāz team an idea. Phāz engineered a patent- pending technology that allows users to transfer energy from an integrated rechargeable battery located in their headphones to power boost their mobile device without any audio compromise. Phāz has forever eliminated that moment of choosing between music and a phone call; your device now has enough energy for both. Phāz will give customers the ability Phāz ( Cont'd. from p. 1) to do what no other headphone has done: keep listening. The Phāz team combines the strengths and passions of audio industry veterans to deliver on this prom- ise. They've worked not only with major headphone companies such as Beats by Dre and Monster, but also in the design and marketing of factory-installed auto- motive audio systems, portable Bluetooth speakers and more. "To have a quality headphone that doubles as a power source in a world where mobility and portability are driv- ing every consumer technology decision was just an idea – until Phāz," said Munzlinger. "The opportunity to be lead- ing a new company with patent-pending technology that's going to revolutionize the way people consume entertainment on the go is exciting and inspiring." Phāz Music debuted and demonstrat- ed the first product in its headphone line yesterday at Pepcom at CES 2015 and will be exhibiting in booth #72767 at CES Tech West at the Sands Convention Center. Phāz will announce retail part- ners in Q1 2015. Visit Phāz Music at booth #72767.