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Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y M o n d a y, M a rc h 1 7 , 2 0 1 4 7 4 IDEAVILLAGE DELIVERS "WOW" IN 2014 LINE-UP Since 1999, Ideavillage Products Corporation has followed a fairly simple philosophy when bringing new products successfully to market: provide afford- able quality products that offer solutions to life's everyday problems, add a "WOW" factor and then market the prod- uct aggressively. That philosophy is con- sistently yielding the company and its retail partners an average of 10 hits a year. By the looks of it, 2014 is on course to hold true. This year, the company's all-star line-up includes: Stufz, a restaurant inno- vation by Chef Duffy that's making mil- lions of homemade burgers better; the Yoshi Grill & Bake Mat, a revolutionary mat that lets people cook anything on a grill without the mess; Snackeez, the all- in-one snacking solution that lets you eat and drink from one single container; CopperFlex, a copper-infused compression sleeve designed to help peo- ple take on joint and muscle pain; the HD Vision Visor for cars that reduces dangerous glare both night and day; HD Night Vision WrapArounds, glare reducing eyewear that slips over prescription glasses so you can see clear- ly at night; and MicroTouch One, the classic safety razor Pawn Stars' Rick Harrison touts as "the best shave ever!" It just doesn't get any better than that! Ron Boger, President and Chief Operations Officer of Ideavillage, said, "The beauty of the As Seen On TV category is that we have the ability to bring a wide assortment of products to market, prove it out, create a demand and then move the product in- line. It's a unique model, but one that is providing double digit growth for retail- ers for the last five years." To see the "WOW," visit booth S2057. For more information, visit www.idea village.com, call 973-826-8433 or email robin@ideavillage.com. INTRODUCING SWIRLIO FROM EMSON Emson Inc., a family business for over 65 years, has the experience and ingenuity for branding products with mass appeal. This enables the company to maximize full profit potential for each product mar- keted. Retailers look to Emson for new and innovative products year after year. Building brands has allowed Emson to increase product categories and expand its marketing ability to all accounts across the nation. Emson is proud to introduce its new product, the Swirlio Frozen Fruit Dessert Maker. Swirlio transforms your favorite fruits into a soft serve frozen dessert in seconds, making a snack that is delicious, nutritious and 100 percent guilt-free. Now, the whole family can enjoy frozen fruit desserts straight from home. Swirlio is even available in five vibrant colors: red, white, green, purple and black, all with accented silver trim. Swirlio comes with a recipe book with 50 mouth watering recipes including peach melba supreme, bahama mama and pumpkin pie. Swirlio Deluxe comes with a topping dispenser with three chambers for your favorite additions like rainbow sprinkles, M&M's, cereal and nuts. No more paying for expen- sive frozen yogurt. Swirlio is perfect for families with dietary requirements. It can meet any dietary needs, such as dairy-free, fat-free, gluten-free and preservative-free. With years of success in direct television marketing, Emson will be rolling out its nationwide As Seen on TV two-minute spots, in March through December, on all major cable stations, bringing strong awareness to the Swirlio brand. Come to the Emson booth for a free tasting and to see other popular products like the Slice-A-Roo, Bonsai Chopper and Emson's new soda machine. Visit Emson at booth L12725, or online at www.buyswirlio.com or www.emsoninc.com. FD-2000 DEHYDRATOR FOR HOUSEHOLDS Available in March of 2014, the new FD-2000 Dehydrator is a com- mercial type design for house- holds. With a powerful 600 watt motor and fan, this new dehy- drator comes with six regular trays and two expander trays for taller foods or crafts. The dehydrator can be expanded to eight regular trays for a total of 10.4 square feet of drying space. The unit also includes six large, quality Clean-A-Screens for sticky or small foods. Its large digital dials are easy to use to adjust the time and tem- perature. The unit fea- tures an auto/off fea- ture. Temperature range is from 95 degrees Fahrenheit to 160 degrees Fahrenheit. The FD-2000 will have a MAP of $219.99 and will be available in April 2014. Visit The Metal Ware Corporation at booth L12702. THE LEGACY COMPANIES: OMEGA JUICES, EXCALIBUR DEHYDRATORS, MAXXIMUM AND ZEROLL SMALLWARES The Legacy Companies continues to deliver product innovation to the housewares industry. With the addition of 20 new items, strength comes from its most popular brands: Omega juicers and blenders, Excalibur dehydrators, Maxximum refrigeration and ice machines, Zeroll ice cream scoops and Smallwares. Omega debuts new styles of low speed juicers, nutrition systems and high speed blenders. Now on its fifth generation of low speed juicers and nutrition systems, these new Omega machines truly are some of the most efficient juicers on the market today. A low processing speed of 43 RPM, an innovative dual edge auger and a pow- erful motor are just a few of the fea- tures that work together to produce twice the crushing force of most low speed juicers. With the tighter squeeze tolerance, less aeration is i n t r o d u c e d during the process and pulp is broken down to a palatable level for a smoother, more nutrient-rich juice. You'll not only see more juice in your glass; you'll taste the difference! Excalibur paves the way for inno- vation in the dehydrator category. With over 35 years of product introductions centered on feedback from consumers, today's new Excalibur dehydrators are attractive, functional and further advance the mechanics of dehydration. When it comes to ice and refriger- ation, Maxximum (Maxx Cold and Maxx Ice) is the brand of choice. This year, Maxximum debuts wine coolers, small refrigerators, ice machines and single keg units. The majority of the line has model options for indoor or outdoor use. From humble beginnings in a garage, Zeroll has stood the test of time. Receiving a patent in 1935, the design of the Zeroll ice cream scoop has undergone no substantial changes and continues to dominate the marketplace in product quality, material and work- manship. Zeroll has extended this rep- utation to a signature line of 50 tools in eight vibrant colors, portion scoops and kitchen gadgets. About The Legacy Companies The Legacy Companies is a world- class consumer and food-service appli- ance company with a diverse portfolio of market-leading brands and product lines. Since The Legacy Companies' inception in 1998, this family owned business has grown into a globally rec- ognized company. Success can be attributed to organic growth and phas- es of acquisitions to include Omega juicers, Excalibur dehydrators, Zeroll Smallwares, Blakeslee and most recently Kold-Draft ice machines. Visit The Legacy Companies at booth L12125 and www.thelegacycompanies.com.