Issue link: http://osercommunicationsgroup.uberflip.com/i/281110
Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y 1 2 1 M o n d a y, M a rc h 1 7 , 2 0 1 4 inception in 1974, Bob has led Burton Plastics to its status as the world leader in innovative color-changing thermometer technology and product manufacturing. Its patented innovations in color-chang- ing thermometer technology and engi- neering have dominated the worldwide marketplace. How has the company done it? The answer: Burton Plastics has set the stan- dard in simple and easy-to-use color- changing thermometer products for meats and proteins that allow for safe food preparation every time. The benchmark was set with Burton Plastics' Egg- Per'fect, an in-the-pot egg timer that allows a choice of soft, medium or hard eggs simply by watching the colors change. Expanding into color-changing technology for every meat and protein cat- Burton ( Cont'd. from p. 1) egory, the focus of the company was, and is, on simplicity, safety and satisfaction. Recent innovations include special- ized applications (the Cooked-Per'fect XL, with an extended handle), and the introduction of the Egg-Per'fect Egg Caddy, a convenient silicone caddy for cradling the Egg-Per'fect color chang- ing-egg timer along with several eggs, which allows for easy removal of your eggs from boiling water. From meat to pasta to the incredible egg, Burton Plastics has a Per'fect solution for all your grill/bake/boil/fry/broil and microwave food preparation projects. "Accuracy in temperature readings that allow for safe food preparation in a simple, effective, and efficient manner. Bon appétit!" ― Bob Burton For more information, visit www.grill- perfect.com or stop by booth S1653. able to talk them through our line. By only teasing that there are new prod- ucts, we end up only sharing our plans with those with interest who decide to make the trip over. This gives us the ability to do some pre-selection screening in a sense. The ugly truth is that there are people out there simply looking to knock off your product, and we're able to keep things under wraps a little longer by not doing a big ad reveal," said Stephen Bruner, Partner at Corkcicle. Drink Well In addition to reflecting the smart, direct tone of the brand, the ad does give some additional information regarding the future of Corkcicle. It shows the company's new tagline: "Drink Well." This tagline may say a lot about the future of the brand and what Corkcicle ( Cont'd. from p. 1) their product endeavors may revolve around in the future. Commenting on that topic, Bruner said, "Everyone has a favorite drink, from wine to Coca-Cola to water. All of those drinks have variables that can be managed in order to create maximum enjoyment (temperature, aeration, etc). Our goal is that when you drink your favorite drink, you do it in such a way that maximizes its taste and enjoyment. We want you to drink well." Determined to Make You Visit Teasing even more, Corkcicle won't mention the new products, but products representing that expansion further into the drink category are now on display at booth S3868. You will just have to take their word for it – that it is indeed "worth the trip." For more information, contact sales@corkcicle.com, call 866-780-0007 or visit Corkcicle at booth S3868. HL: We are a manufacturer and distribu- tor of various products. Since we are both the manufacturer and distributor, we can customize products that fit any customer request or requirement in terms of size, color, function or anything else that they may be concerned about. Our main line of business is our hand woven baskets, designed for home and commercial use under our brand name Colorbasket. KNSD: What would you say makes your company unique? HL: To start, there is only one other com- pany that I know of that can produce this kind of product. Therefore, from a manu- facturing standpoint, we are very unique. The products we carry are also unique, as these baskets are multifunctional and seem to really meet consumers in areas they need most. KNSD: Are you introducing any new products? HL: Yes. This year we are introducing a new line of vanity baskets. What makes them unique is their size and color com- binations. All our vanity baskets are two- tone in color and waterproof, which makes them more valuable to the end consumer. Consumers like products that are low maintenance and high quality. We are expecting much success for the vanity line. If you stop by our booth, you will also see that we have expanded to the bicycle accessory industry with all- weather baskets. We are showing these simply for exhibition of our capabilities, and they are a great conversation starter. KNSD: Compare the position of your products and their technology against the current market. HL: I believe we have a much more superior product when it comes to bas- kets of all kinds. Our advanced polypropylene cord is a great example of Colorbasket ( Cont'd. from p. 1) using technology for modern day needs. I'm even surprised no one has done this before. It took 18 months of research and development and using the latest technol- ogy to come up with a solid cord plastic that you can safely put in the microwave and dishwasher. We also recognize the public demand of BPA-free plastics, so we made sure our plastic baskets are BPA-free. To really have a multi-func- tional product, we also looked at making our plastic basket hygienic by using dif- ferent compounds to make it food contact safe and not breed or harvest bacteria. KNSD: Who are your target end-users? HL: Every home and restaurant can ben- efit from these baskets. Think about how many people can replace their old, stained, beat-up baskets with our durable and colorful baskets. These baskets are great for busy families who need storage solutions that would not only match their home décor but would also be multifunc- tional enough to be able to store both per- ishable and nonperishable goods. It is also perfect for restaurant owners who can easily clean these baskets should it get dirty when something spills on it. Not only are our baskets safe for home and food use, but the many different colors that we offer guarantees that everyone will find a color that matches their unique style. KNSD: Tell our readers about your trade show objectives, plans, products, promo- tions, etc. HL: We are excited to be part of this show for our fourth year. Our booth has a new look, and we'll be showing off the U.S. and International lines for 2014. For those interested in our retail stocks, we'll have a show special flyer with discount- ed pricing on some of our retail products. For more information, visit booth 8152. After the show, check out www.color basket.com, call 909-393-7577 or email info@colorbasket.com. microwave cookware for the college con- venience crowd. New products for this year include a noodle cup holder and a ramen bowl, both being demonstrated at Bradshaw's booth at the IH+HS Show. The Good Cook TOUCH line is always growing, with sophisticated designs like a pulp separating citrus juicer winning points for invention as well as style. Good Cook ProFreshionals has become an all-year program, with prod- ucts that match every seasonal fruit or vegetable on the produce calendar. If you have a watermelon, avocado or pineapple that needs slicing, or straw- Bradshaw International ( Cont'd. from p. 1) berries that need washing, there is a tool for that task. With an ever-watchful eye to the all important fourth quarter baking season, Bradshaw will introduce its Air Perfect corrugated baking pan that heats evenly across its built-in grooves. Of course, there is also Sweet Creations by Good Cook, the successful giftable baking concept that has grown to a mature brand by itself. Beyond just holiday baking products, Sweet Creations has expanded to everyday products for the creative home baker. Bradshaw International will be at booth S-1843. For more information, call 800- 421-6290. a built in auto power save to help con- serve battery power, but if any button is pressed within five minutes, the last tem- perature reading will display on the screen. This thermometer is NSF listed and complies with their standards for quality, durability and cleanability. The Taylor 9835 thermometer can- not be left in the oven or grill while cooking, but the response time to sta- Taylor Precision ( Cont'd. from p. 4) ble is quick and fast. The design is comfortable in the hand, and comes with a protective cover for the stainless steel stem. This thermometer operates on two lithium batteries, which are included. Taylor 9835 LED Instant Read Thermometer has a suggested retail price of $19.99. For more information, visit booth S2000. WÜSTHOF CLASSIC 9-INCH SUSHI KNIFE WÜSTHOF's new CLASSIC 9-inch Sushi Knife (4526-7/23) is designed to master the art of slicing raw fish and seafood for sushi and sashimi. This specialty knife's razor-sharp long and slender, single edge blade ensures superior control, precision and perfect- ly clean cuts every time. Additionally, the knife's specifically angled blade effortlessly pushes off sticky ingredi- ents, such as raw yellowtail and salmon. While primarily crafted to pre- pare sushi and sashimi with the same level of skill and meticulous attention to presentation as a master sushi chef, the CLASSIC 9-inch Sushi Knife is adept at slicing all boneless fish, bone- less meats and a myriad of vegetables with precision. WÜSTHOF's best selling collection for generations, CLASSIC full-tang knives are precision-forged from a single piece of an exclusive high-carbon, stain- resistant alloy, which is engineered to enhance edge-retention and to facilitate resharpening. The steel used for the CLASSIC line features a hardness that is approximately 58 on the Rockwell hard- ness scale. Completely buffed and pol- ished by hand, the CLASSIC knife blade is seamlessly attached to highly durable black handles with triple rivets for a totally hygienic and secure fit. Made in Solingen, Germany, the knife capital of the world, and WÜSTHOF's headquarters for 200 years, the CLASSIC 9-inch Sushi Knife is available for $129.99 suggested retail.