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Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y M o n d a y, M a rc h 1 7 , 2 0 1 4 3 2 HURRICANE SPIN MOP CUTS CLEANING TIME IN HALF Hurricane Spin Mop is the amazing mop and bucket system that cleans practically anything and everything, picking up dirt and spinning it away. Perfect for hard- wood, marble, laminate, travertine, ceramic tile and more, just dip the mop head in the washer side of the bucket and dirty mess releases. Next, consumers place it in the dryer side and push on the pedal to spin away excess dirt and water for a clean mop head that quickly dries. The spinning bucket system first spins dirt away and then rinses and cycles dries for a clean mop head. The Hurricane Spin Mop super absorbent microfiber mop head soaks up 10 times its weight without dripping or streaking. To save money, the mop head is machine washable and reusable. Every mop head pops off and can be washed over 300 times, protecting the environment from throw-away cleaning supplies that fill our landfills. Hurricane Spin Mop picks up dust, dirt, pet hair and more without sweeping to help cut cleaning time in half. With a 360-degree rotating action to clean and polish, Hurricane Spin Mop easily works up against base- boards without scratching, and maneuvers under furniture to avoid bending. "We understand the value today's consumer places on cleaning items. Therefore, our team has worked hard to create a product that makes household chores easier, while being environmen- tally friendly by making the mop head machine washable," said AJ Khubani, TeleBrands' CEO and President. Hurricane Spin Mop comes complete with the super light alloy mop handle, super absorbent microfiber mop head and the specially designed washer/dryer bucket with centrifugal technology. Learn more at booth L12147. For more information, go to www.hurricanemop.com and www.facebook.com/hurricanespinmop. For more information on TeleBrands, visit www.telebrands.com, www.facebook.com/ telebrandsproducts, or find the company on Twitter @TeleBrandsBuzz. SQUARE BAMBOO BOWLS FROM CORE BAMBOO New from Core Bamboo is a collection of brightly colored bamboo bowls. This square bowl collection is among the most unique on the market. Perfect for all of your dining and entertaining needs, these geometric natural bamboo bowls are great for serving salads, fruits, snacks or even as a centerpiece on your coffee table. The vibrantly colored exterior of these bowls contrasts beautifully with the natural bamboo, making this bowl a favorite for entertaining. The bowls are made of 100 percent organically grown bamboo, food safe lacquer derived from natural cashew trees and are finished with top grade natural oils. The bowls are available in seven eye-catching colors. Bamboo, being a fast growing grass, makes a great option for those interested in sustainable living. Modern in its design but classic in its uses, this is one bowl you can't live without. Core Bamboo products should be hand washed with warm soapy water and wiped dry. For 2014, Core Home is proud to be launching close to 400 new items. Core Kitchen has expanded its col- lections to include an array of patterned trays, kitchen gadgets, kitchen tools, organization items and cleaning tools. Core Home will also be expanding its Core Bamboo line to include new cutting boards, gadgets and bowls in trend-right colors and patterns. For more information, visit booth S1886, go to www.corebamboo.com or call 646- 845-6000. WHY ADVANCED WATER FILTRATION IS NECESSARY Todd Bartee, CEO of Aquasana Inc., dis- cusses advanced water filtration and the negative effects of common toxins in our water. KNSD: What are some of the worst offenders when it comes to toxins in our water? TB: Water treatment plants use chlorine and chloramine – a combination of chlo- rine and ammonia – to disinfect the water we drink. While necessary to remove the threat of waterborne bacteria from our water, it's recommended to filter them out before consumption. KNSD: What are the negative effects of chlorine and chloramine in our drinking water? TB: The by-products of chlorine and chloramine are known carcinogens. According to the Environmental Working Group's 2013 Tap Water Study, 84 percent of the water systems studied reported average annual trihalomethane contamination greater than 21 parts per billion – the level at which researchers have detected a heightened risk of blad- der cancer. KNSD: Tell us more about chloramine use. TB: Chloramine is increasingly being used by water treatment plants to disin- fect our country's water, and it's had unknown side effects. For example, not realizing that chloramine caused worse corrosion in pipes than chlorine, Washington D.C. switched to chloramine as their disinfectant in 2000. This switch triggered a public health crisis as lead began to leach into the drinking water as a result of the increased corrosion. KNSD: What's the best way to remove these toxins from our water? TB: Advanced water filtration sys- tems that remove as many contami- nants as possible are the best solu- tion. At Aquasana, our systems are tested by NSF International and use our patent- ed Claryum™ selective filtration tech- nology, which reduce 60 common con- taminants (including chlorine and chlo- ramine), while leaving behind the benefi- cial minerals like calcium, magnesium and potassium. KNSD: Are there options for high-per- formance water filtration that don't require installation? TB: We've recently made advanced water filtration more accessible with our new Aquasana Powered Water Filtration System, a groundbreaking innovation in the category. We've taken the high performance filtration tech- nologies used in our profes- sional grade plumbed systems, and engineered them into an ultra-fast pitcher filter. KNSD: Are consumers ready to invest in a high-performance water filtration systems? TB: The health and wellness revolution has made consumers increasingly aware that there are ways to remove toxins from their environment for better long-term health. We've seen innovations and growth in other consumer product cate- gories resulting from this awareness. We know that people are willing to make the investment in their health, and this broad- er cultural trend will push the water fil- tration pitchers and systems business toward more advanced water filtration technology. Visit Aquasana at booth L1 2955. For more information, go to www.aquasana.com, call 866-662-6885 or email pr@aquasana.com. ESPRO PRESS GOES FROM KICKSTARTER PROJECT TO CATEGORY KILLER Canada's coffee and tea equipment spe- cialist ESPRO has had quite a year. About a year ago they were wrapping up their second campaign on the crowd- sourcing website Kickstarter. Fast for- ward, and the world looks very different. "Just over a year ago, we were excit- ed that the foodie community was encouraging us to fix the French Press. We had no idea what to expect after that," said ESPRO Press Designer and ESPRO Co-Founder Chris McLean. "What we have learned is that retailers will open up shelf space occupied by even unthink- ably-entrenched brands to make way for real innovation." The ESPRO Press, McLean explained, does three things no other French Press can do. "First, it filters twice with micro-filters 9-12 times finer than any other press. So the dirty cup common in the French Press is eliminat- ed. Then, the double-wall vacuum vessel stabilizes the water temperature, allow- ing for precise brewing and a pot that stays hot for hours. Finally, the filters buffer and restrict the over-extracted cof- fee or tea away from the pot you are drinking out of. You no longer need to transfer the pot to a thermos to enjoy it over a long per time." The ESPRO Press is grit free, stays hot for hours, and the last cup tastes like the first. "Yes, and even then we wor- ried about whether the independent coffee and tea shops, the restau- rants, the hotels and most critically the retail community would support us. Thankfully they have come out on the side of the little guy," said McLean. Indeed in the last year, the ESPRO Press has shipped around the world, launched on the menus of the trendiest tea and coffee shops, Michelin starred restaurants and even hotels. "When the French begin to adopt your French Press, you know you are getting somewhere," said McLean, explaining that hotelier Sofitel even selected ESPRO for their new flagship hotel in Singapore. "It is exciting that there are a growing group of retailers helping cus- tomers discuss and taste coffee and tea, like wine. It really takes a village," said McLean. "We were blessed with great reviews – New York Times, Cooks Illustrated, Popular Science and others – and were fortunate to be able to launch without major advertising or marketing. We brought a humble idea to a hungry foodie public, and independent retailer community. They decided to talk about it, they wanted to be able to taste coffee like wine, at the tabletop." Sample some truly distinctive coffees and teas and visit Espro at booth S4280.