Issue link: http://osercommunicationsgroup.uberflip.com/i/281110
Ki t c h e n wa re N e ws & H o u s e wa re s Re vi e w S h o w D a i l y M o n d a y, M a rc h 1 7 , 2 0 1 4 1 1 0 ZZ: Zadro Products, Inc. designs and manufactures the most innovative prod- ucts in the personal care and health solu- tions markets. We're known for develop- ing products that create entirely new cat- egories. We invented the very first Fogless Shaving Mirror, as well as the first cordless LED Lighted Beauty Mirrors. We continue to hold the largest selection of fogless mirrors on the market as well as pioneering the latest in cutting edge LED technology, all while enhanc- ing our manufacturing ability in the U.S. KNSD: Are you introducing any new products? ZZ: Definitely! We always debut our latest products at IHS. This year, we have more than nine new products hit- ting the market. From the vanity to the shower, we are introducing items that add efficiency, design, light and inno- vation, while streamlining all of your personal care needs. From the first fully stainless steel dispensers on the market to the latest in LED Light tech- nology, there is a lot to show for the innovative products we are debuting at the show. KNSD: What distinguishes your prod- ucts from the competition? ZZ: Innovation and technology. Our products offer innovative solutions to consumer needs that aren't available any- where else. We invest heavily in product Zadro ( Cont'd. from p. 1) design and cutting-edge technology in order to provide products that offer unparalleled value and consumer satis- faction. For example, our newest LED showerheads bring light to an otherwise dark area of the bathroom. Our Floor Standing Cordless Lighted Mirror streamlines all of your beauty routines into one organized and compartmental- ized structure. That's just two of our items! This year we are bringing out more than nine new products at the IH+HS Show. KNSD: To what do you attribute your company's success? ZZ: Our ability to be innovative, while adding great value to the consumer. We create products that adapt to varying con- sumer lifestyles, which allows us to hit price points for any targeted demograph- ic. Our products give the consumer more value for the money they are giving, and that has set the stage for success for 30 years now. A need in the market breeds innovation. KNSD: How can our readers find out more about your company? ZZ: For everything you want to know about Zadro Products, Inc., visit us online at www.zadroinc.com, www.zadrohs.com, www.zadrohospitali- ty.com or give us a call at 800-468-4348. Visit Zadro at booth L11131. For more information, call 714-892-9200 or email zadroinc@zadroinc.com. CW: Yes. In fact, my engineering degree was from just down the road at U of I. Engineering, by nature, is learn- ing about design and its impact on func- tionality. KNSD: One of the most famous execu- tions of that concept is your AstroTurf ® scraper grass. CW: I recently got a chuckle from a con- sumer rating our product. 'Step-on-me' wrote, 'Greatest mats ever made! They should have been discovered 50 years ago.' Little did she know, next year we will be celebrating the 50th anniversary of AstroTurf. KNSD: Do you have new products for the Housewares Show? CW: The etched rubber corner piece is a prime example of that marriage between form and function. We continuously improve our sculptured molding tech- niques to better frame these hard-work- ing AstroTurf scraper blades. We now have so many new looks that are a departure from our original, one-color green grass design, we entitled our Clean Machine ® Whole House Collection Catalog, 'Escape From The Ordinary.' KNSD: Does this mean you are adding new doormats that are made from some- thing other than AstroTurf? CW: Remember, I'm an engineer. We focus! Clean Machine mats clean better than any other mat. We've made dozens of improvements in the basic blade com- position, design and color through the G rassWorx ( Cont'd. from p. 1) years. However, we also realize that every innovation opens even more possi- bilities. To make these possibilities success- ful, our passion for getting the details right in product design, coupled with our U.S.A. manufacturing experience, will continue to grow right along with helping our retailers' doormat revenues grow. You'll find innovation throughout our booth this week at the show. KNSD: I assume the consumer agrees with your focus, as you have been doing this for so long. CW: Yes. Periodically, we commission Doormat Usage and Attitude Studies among recent purchasers. Our latest vali- dated that two of the top reasons for pur- chasing a doormat are durability and the ability to remove dirt and debris. That sounds pretty simple, but is hard to exe- cute. This harsh winter will prove out that theory, as many other "pretty" doormats will get worn out from the snow and ice. KNSD: Does that equate to a great opportunity for the Clean Machine Collection? CW: Honestly, it equates to a great spring season for all doormat retailers. From our research, 63 percent of purchasers buy a mat because their old one was worn out. Retail buyers should be prepared for that post-winter surge, along with the fact that Easter weekend and Mother's Day week- end are within the same three week cycle, creating unprecedented gift opportunities. Visit GrassWorx at booth N6515. For more information, call 800-813-5221 or email info@grassworxllc.com. neighbors cringe! (Blue toilet bowl water and toxic smells not included.) Four other new styles also available. (Wholesale $10.00 each.) Pool Floats Following up on their popular Donut float, Big Mouth Toys' two newest additions let customers recline on the world's largest (over 6 feet long) Ice Cream Sandwich Float (wholesale $20 each), or "go potty" floating in their own private Toilet Bowl (wholesale $10 each). Mugs Not your ordinary novelty mugs! Six new styles join the company's line of uniquely designed statement mugs. Three will tell your co-workers just how you're feeling (CRAP, OyVey, Management―Grrr!), and three will tell them how you roll (Happy Camper, Short Bus, Trailer Park). (Wholesale $5.00 each.) Watch Your Step Doormat This doormat features a graphic image of what the bottom of your foot looks like when you don't watch your step! Sure to Big Mouth Toys ( Cont'd. from p. 4) get your visitors' attention and remind them to wipe their feet before coming in. (Wholesale $10.00 each.) About Big Mouth Toys Founded in 1998 by former Class Clown and Professional Prankster Steve Wampold, Big Mouth Toys is a boutique designer and manufacturer of more than 500 creative, humorous and exclusive gag gifts and novelty toys. The company sets itself apart with totally unique, never rebranded off-the-shelf products. Every item is designed by Wampold and crafted with strict attention to quality control and detail, spanning as many as ten refine- ments in the design and construction process before final production begins. Big Mouth Toys can be found in novelty and gift shops, party and toy stores, mail order catalogs, online and wherever super funny things are sold! Headquartered in Connecticut, the com- pany distributes its products throughout the United States, and in many other international territories. Visit Big Mouth Toys at booth S4840. For more information, go to www .bigmouthtoys.com, email sales@ bigmouthtoys.com, call 800-592-0293 or find the company on Facebook. FC: Our company, Janome New Home, has been a leader in the sewing industry for over 150 years, producing sewing machines on the cutting edge of technol- ogy since our founding. We were the first to develop a computerized sewing machine for home use, the first to offer professional style embroidery to the home market and the first to offer a long arm machine for home use. We are known for the quality, reliability and ease of use of our sewing machines. KNSD: What would you say makes your company unique? FC: A wonderful thing about our compa- ny is that we deliver product that pro- motes the benefits of a person's expres- sion of creativity and joy of sewing. We focus a lot of energy on inspiring our cus- tomers with not only cutting edge prod- ucts, but projects, education and cus- tomer support. Our goal is to help Janome New Home owners sew more often, with more confidence and more enthusiasm. KNSD: What products do you see as being hottest this year? FC: We have recently launched our Derby line, a series of opening price point com- pact sewing machines available in six hot colors [Fastlane Fuchsia, Turbo Teal, Buzzin' Blue, Pink Lightning, Orange Blaze and Purple Thunder]. They have made a quick impression on the market as a must-have for young enthusiasts, paper crafters and menders. Consumers love the Janome ( Cont'd. from p. 1) portability, quality and the personalized design statement they make. KNSD: What distinguishes your prod- ucts from the competition? FC: Every Janome New Home sewing machine was produced in a Janome owned and operated factory, after careful design and testing at the world's first research center for sewing machines at Janome Tokyo. This allows us to have the highest degree of creative control as well as the highest level of quality control for every one of our products. KNSD: Who are your target end users? FC: At Janome, our mission is to create machines which inspire creativity. We design our machines for performance, comfort, quality and ease of operation. That is why our product is perfect for needleworkers of all skill levels, from the occasional mender to the enthusiastic hobbyist, all the way up to the advanced expert or home business operator. KNSD: How can readers find out more about your company? FC: Please visit us on the web at www.janome.com, on Facebook at www.facebook.com/JanomeSewingMac hines, on Youtube at www.youtube.com/ user/JanomeUSA and Twitter at @Janome_America. Visit Janome at booth L13257. For more information, go to www.janome.com, call 800-631-0183 or email custrel@ janome-america.com.