Issue link: http://osercommunicationsgroup.uberflip.com/i/265777
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 0 5 M o n d a y, M a r c h 0 4 , 2 0 1 3 back, providing relief from chronic back pain. As a result, users develop better posture and back health for an overall higher quality of life, all with- out the use of chemicals or pharmaceu- ticals. "I developed SpineDok in partner- ship with experienced chiropractors and engineers to relieve my own back pain after coming to realize that other products on the market did not live up to my expectations," said John Rambo, SpineDok Co-Founder and CEO. "Since SpineDok's online introduc- tion, we have received incredible feed- back from customers who love the sys- tem for its ease of use, competitive pricing and instant results." "SpineDok helps stretch and elimi- nate back pain," said Dr. Sarah Corcoran, Chiropractor. "It accelerates the process of restoring the back to a more normal posture. SpineDok sys- tems surpass the competition in design, quality and components to offer what I believe to be a game-changing solution in holistic back care." SpineDok is available in three sys- tems, all priced under $130 SRP. The most popular system—The SpineDok Deluxe System—includes the patented SpineDok base, a three-piece riser set, gel pack, pillow, and step-by-step instructional DVD. SpineDok invites attendees of the 2013 International Home + Housewares Show to visit Lakeside booth L11056 and spend five minutes SpineDok (Con't. from p. 1) stretching and aligning their own backs on the SpineDok demo table. In addition, during the show, new SpineDok buyers will receive a free SpineDok Deluxe System with their orders. SpineDok is running an aggressive Direct Response radio campaign to sup- port the company's retail partners. Social media activities can be found on Facebook (https://www.facebook.com/SpineDok) and SpineDok is currently donating 0.25 cents to the MS Society for every "like," in an effort to raise funds to fight Muscular Sclerosis. About SpineDok SpineDok, a division of Altrueon LLC, is the only back care system that com- bines the top natural holistic practices for back pain and tension relief. Its network of curves employs the force of gravity to provide the spine with a gen- tle, supported stretch. SpineDok pro- vides relief from chronic back pain by loosening tight muscles in the back, neck and shoulder areas. As a result, users develop better posture and back health. SpineDok has improved thou- sands of people's lives, enabling them to build healthier backs in just minutes a day. For more information, visit booth L11056 and be sure to visit www.spine- dok.com or call 800-409-7020. MV: American Maid designs and man- ufactures various types of household plastics, from water bottles to food stor- age and more. With our cutting edge technology, we are able to bring a vari- ety of new and exciting products to our customers that can proudly hold the label 'Made in America.' KNSD: What would you say makes your company unique? MV: American Maid is very unique. At American Maid we are a one stop shop for our customer base. We are able to fill our customers' needs, from our vast product line from hydration, home stor- age, seasonal/party plastic, to food stor- age and much more. This gives our cus- tomers the ability to logistically procure their product from one of our many warehouse locations. KNSD: What do you anticipate to be your greatest challenge in the year ahead? MV: American Maid's greatest chal- lenge for 2013 is to anticipate and fore- cast out the resin and oil industry. By forecasting out we will be able to still bring the quality and pricing to our cus- tomers in such a price sensitive market. Also, this will ensure that we have smooth expansion transition for 2013, so we can continually bring our cus- tomers their product on time. KNSD: Are you introducing any new products? MV: American Maid is continually pro- American Maid (Con't. from p. 1) ducing and developing new products for our customers. We have several products in our seasonal category that give us the ability to re-shore the items back to America. For example, the nos- talgic Halloween pumpkin trick or treat pail that almost went into extinction due to size and shape has been re-shored. We are proud to say we have developed a new series of the pumpkin that will take on new faces over the next several years. The pumpkin is just one example of the many new seasonal items we are planning for the upcoming years. We have made strong inroads with the development of new and exciting prod- ucts with all our product lines it is diffi- cult to isolate one item. KNSD: What distinguishes your prod- uct(s) from the competition? MV: American Maid is very versatile in its plastic product line, which sets American Maid apart from the competi- tion. We continue to develop new and exciting products for our consumer base, while keeping the end user in mind. One main feature that sets us apart from our competitors is that we deliver our customers valuable product whether the product is import or domes- tic. Visit booth N7331 at International Home and Housewares Show to see more. For more information, call 310- 952-9000 or email sales@vmi-am.com. MB: Boska is the world's leading special- ist in cheese tools. We are a traditional and innovative family-run business that has had a passion for cheese since 1896. Four generations later, cheese still remains our passion. At Boska, we continue to develop products that are embraced by cheese- lovers around the globe. We are driven by our motto: Enjoy Life, Explore Cheese! KNSD: What is it that you would you say sets Boska apart from other companies making cheese tools? MB: First of all, our knowledge on how to eat cheese! Unlike any other company, Boska is 100 percent focused on cheese tools and accessories. Our aim is to offer the entire gamut of cheese tools, from lower to very high-end products with every product meeting our very high stan- dards of function and design. Innovation runs deep in our veins, and all of our prod- ucts are designed with a unique Dutch twist. Another focus is price and quality. Our aim is to keep our prices lower and quality higher than all of our competitors. KNSD: What is your strategy and how often do you introduce new products? MB: We introduce products two times a year. This depends on what our designers, clients and consumers select as their favorite choices. It's always hard to choose. In 2012 we introduced 72 new products! KNSD: Which Boska products do you see as being 'hottest' this year? MB: The most eye-catching of our collec- tions is the Havana line. We expect to see a lot of bright colors this year and we want Cheese Reigns (Con't. from p. 1) to support this by designing modern, vibrant tools and accessories that target a younger audience. We also expect enter- taining items to skyrocket and products that make people think outside-the-box about ways to enjoy cheese. The Havana Cheezkeeper and Miniclette are examples of two new 'hot' products. KNSD: How do you see the next year in terms of economy, sales and product evo- lution? MB: Europe is currently in recession, offering us an opportunity for great cre- ativity and keeping our focus on price/value. However, our Russian, Japanese and Brazilian clients want only the best of the best. Our challenges and opportunities are cut out for us. For 2013, we look forward to selling our concept in 83 countries, with a great focus on the U.S.A. KNSD: As a company based in Holland, how do you handle sales and distribution here in the United States? MB: The U.S.A. is one of our three focus countries. For more than 10 years we have had a local office in New York where our U.S.-based sales team and customer-serv- ice support are located. Sales are mostly handled online, through our 55 reps in 42 states, and, of course, our own American and Dutch sales team. Our inventory is local, and we consider it a necessity to keep a close relationship with our distri- bution partner in Pennsylvania. For more information, visit booth S839 at International Home + Housewares Show. Be sure to visit www.boska.com, call 914- 428-3600 or email usa@boska.com. laundry, luxury laundry, kitchen, sinkware, pantry and drawer organiza- tion, utility, pet and Christmas cate- gories. HMS will be on showcase at the International Home + Housewares Show in Chicago, Ill., March 2-5 and can be located in North Hall of McCormick Place, booth N7335. About HMS Mfg. Co. HMS Mfg. Co. has been designing, manufacturing, and marketing innova- tive home and seasonal products since HMS Mfg (Con't. from p. 16) 1987. HMS currently develops prod- ucts in categories such as waste, kitchen and sink accessories, laundry, and storage. A privately-held company, HMS has leveraged its design and engineering expertise and its focus on customer relationships to become a leading housewares company. For more information on HMS, please visit www.hmsmfg.com. Be sure to visit booth N7335 at the 2013. IH+HS.