Issue link: http://osercommunicationsgroup.uberflip.com/i/265777
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 7 M o n d a y, M a r c h 0 4 , 2 0 1 3 mation to help consumers make informed decisions about cookware purchases. In repeated cookware coatings tests con- ducted by DuPont in 2012, cookware with Teflon nonstick coatings proved to be more durable and continued to offer superior non- stick food release, outlasting ceramic Coatings seven-to-one. The superior performance and durability of Teflon® nonstick coatings improves the enjoyment of cooking and makes cleanup easy," said David W. DeVoe, North American Marketing Manager, DuPont Teflon brand consumer finishes. "With Teflon nonstick coatings, consumers can save money by less frequently replacing worn out ceramic cook- ware. Environmentally, this can also mean less discarded cookware and its packaging destined for landfills, as well as less energy used in cookware manufacture." DuPont also wants consumers to be aware that Ceramic Coatings are made by using sol-gel chemistry. So consumers should be highl nonstick coatings. Both Teflon® nonstick coatings and "ceramics" start from minerals that are used to create synthetic coat- ings," said DeVoe. "Sol-gel chemistry tech- nology, used to create "ceramics" is a synthe- sized polymer which does not have reason- ably lasting nonstick release. It is not natural or mineral. It is definitely not "greener" or "healthier" than the current leading nonstick coated cookware products on the market today," he concluded. Contrary to concerns about safety, and mis-information spread through the increase in internet usage, Teflon nonstick coatings have been affirmed safe for use by regulatory agencies around the world, and are made without using perfluorooctanoic acid (PFOA). Teflon nonstick coatings remain the gold Teflon Nonstick (Con't. from p. 1) standard for nonstick cookware and con- sumers around the world continue to turn to the number one brand of nonstick coatings for great homemade meals. According to con- sumer research conducted in 2012, more than two-thirds of consumers use nonstick pots and pans most frequently, and nearly three- fourths of consumers agree that the best qual- ity nonstick coating carries the Teflon brand. For more information, please visit http://www2.dupont.com/Teflon/en_US/NIK /index.html#. With regards to new products, DuPont has recently commercialized six appetizing colours of Teflon nonstick coatings. Now, superior nonstick performance is no longer just black and white. The 2012 introductory colors, which included Hot Chili (a spicy red), Lavender Blue (a rich blue), Champagne Gold (a classic shimmer), and Ivory (an elegant neutral), are joined in 2013 by Spicy Olive (a stylish green) and Aubergine Purple (a vibrant eggplant). And, in celebration of more than 50 years of sautéing, scrambling and searing, DuPont has just launched a new marketing campaign. Nothing Messes With It is the articulation of how the superior durability, release and relia- bility of Teflon nonstick coatings create peace of mind in the kitchen because nothing mess- es with Teflon nonstick coatings. The program is brought to life through point-of-sale materials, on-pack collateral, advertisements and promotions, and more. The campaign makes an early debut at retail just in time for Mother's Day. Retailers inter- ested in learning more should e-mail david.w.devoe@dupont.com. For more information, visit booth S3910 at the 2013 IH+HS. Show (IH+HS). And what better products than those offered from the fair's exhibitors from Hong Kong. This year's Hong Kong Pavilion is doing bang-up business in three show locations covering the South Hall, North Hall and Global Crossroads, offering visitors a wide variety of products in the home and house- ware sectors. Showing the way are award-winning designs in storage solutions by Passion Décor Co Ltd (S5129). The beautifully functional Dark Cubix table lamp showcas- es the formal minimalism of Donald Judd's stacked steel sculpture merged with organic abstraction. GO recycle bins adds humor and clarity to recycling for people and our next generation. Its compartments are topped with sculptures of a bottle, tin can and carton as a universal language, designed to be easily recognized without differentiating by words or colors. Passion Décor, an environmentally conscious com- pany complies with sustainable environ- ment controls and human rights guidelines. "Plastic is our passion," said Ken Kwok, Director, noting that the brand creates prod- ucts with a high life cycle by using recycla- ble material. "This way, we play our part in creating a better world, aesthetically and environmentally." Brand Hong Kong Another Hong Kong company sure to attract buyers is Masterful Ltd, located in South Hall (booth 5029). An IH+HS exhibitor for the past two decades, Masterful has been moving away from its long-standing focus on low prices. Company Manager Mustapha Ebrahim says that, while the company has done very well with cookware, it sees young home- owners designing kitchens to "emulate their favorite celebrity chefs' gourmet appliances and accessories." "Consumers are now more willing to pay a higher price point for reputable brands and a higher quality product," said Mr. Ebrahim. With a proven track record of suc- cess in Hong Kong, Masterful's reputation precedes its featured products at this year's IH+HS. They include top-of-the-line stain- less steel kitchenware with a premium on customer satisfaction – and all at an attrac- tive price point. Also in the Hong Kong Pavilion's South Hall are solar lights by Eagle Resources. Located in South Hall (booth 5030), the company is exhibiting lights that double as charming animal figurines. Ken Hong of Eagle Resources reports that gar- den decoration has been a major attraction for specialist retailers in recent years. Noting that homeowners are increasingly looking for function coupled with aesthetic Hong Kong (Con't. from p. 1) appeal, Mr. Hong says he expects Eagle's line of solar lights to be a big draw this year. He adds that the renewable energy features of the product line respond to customer demand for environmentally conscious products. Raising a Glass Also on show from Hong Kong is Pureter Products Ltd (S5128), which boasts a glit- tering collection of glassware and table- ware. Pureter's display is meant to rival that expected at the HKTDC Hong Kong Houseware Fair, April 20-23. Pureter is showcasing wine, stem, tumbler and drink- ing glasses in a variety of striking colors and patterns. Specializing in metal electroforming parts and filtering products, Skyway Electronics Technology Ltd (S5028) comes to IH+HS with 20 years of industry experi- ence. Featured products include filter sieves for coffeemakers, kettles and juice extrac- tors, along with gold-tone permanent coffee filters and oil and smoke filters for deep fry- ers. Innovation and function blend in a dynamic line of kitchenware offered by Follow Ltd (S5130). Its bulb grinders, for example, let you enjoy freshly ground spices in a new bulb design that allows for maximum spice capacity while offering a narrow shaker to protect against over-spic- ing your food. While the design is practical, it is also a refreshing and eye-catching new take on the standard spice grinder. The Hong Kong pavilion at IH+HS is organized by the Hong Kong Trade Development Council (HKTDC). Established in 1966, the HKTDC creates opportunities in international trade for Hong Kong companies and their overseas part- ners. Its global network of more than 40 offices provides ready access to a broad range of products, services, business part- ners and market intelligence for small and medium-sized enterprises (SMEs). The HKTDC produces the award-win- ning trade site, www.hktdc.com, and pub- lishes Hong Kong Trader (hktrader.net), which features business news from Hong Kong on opportunities in China and the Asia-Pacific region. The HKTDC also organizes international trade shows and conferences at the Hong Kong Convention and Exhibition Centre, and conducts busi- ness missions and networking opportuni- ties. For more information, please visit booth S5028 and S5128 at the 2013 International Home + Housewares Show, visit www.hktdc.com. In the United States, con- tact the HKTDC at chicago.office@hktdc.org; or call (312)- 726-4515. every skill level, Cake Boss includes metal bakeware, cooling racks, prep and baking accessories, baking tools and gadgets, deco- rating tools for icing and fondant, cookie cutters, display and serving ware, gift-ready cake and dessert sets, and more. In total, more than 200 Cake Boss items will be offered to provide home bakers with "Buddy approved" products that will help to inspire, create, store, and serve desserts that look like they came straight out of Carlo's Bakery. In metal bakeware – the brand's core product category – five collections will be offered, including four constructed of durable carbon steel with nonstick, and a fifth collection of professional quality alu- minized steel with nonstick. Key items also include 3-piece Stacking Cake Sets; 12-cup Molded Cookie Pans; Cakelette Pans for individual mini cakes in various designs; and gift-ready cake kits that are packaged in Meyer Corporation (Con't. from p. 1) a tin box decorated with nostalgic bakery images. The new line offers a broad range of cake icing and fondant decorating tools, including an assortment of stainless steel icing tips charmingly boxed in a decorated tin box. To recreate Buddy's signature, intri- cately decorated cakes, a wide range of dec- orating tools will be offered, including a 10- piece Fondant/Gum Paste Decorating/Molding Kit, and numerous fondant imprint mats with elegant and whimsical patterns. Instilling the brand with warmth and personality, many items throughout the line include recognizable "Buddy-isms," such as "My Kitchen, My Rules™" and "Devoted to Dessert™." For more information, be sure to visit booth S2214, S2410 and S2019 at the 2013 International Home + Housewares Show and visit www.meyer.com. trends to the most tried-and-true kitchen basics—from prep to cleanup. Generations of home cooks and profes- sional chefs know that you can't have a kitchen without HIC, and those same cooks now know that perfect frothed milk comes courtesy of aerolatte. Robert Laub, Managing Director of HIC said, "We have enjoyed working with the aerolatte boys in developing the market for their products across the U.S. They've become such an integral part of the HIC offering that this year we are announcing that they have become one of our 'Brands that Cook.' After 55 years, experience has taught us that quality products and dedicated customer service will never go out of style—it's at the heart of our family business and aerolatte, like the whole HIC Family of Brands, repre- aerolatte (Con't. from p. 4) sent those core values." Alan Green, Joint MD of aerolatte added, "aerolatte is a specialist coffee and milk frothing company. We don't bring out new products every season, but when we do, we know that with HIC's support they will go from strength to strength. Our cappuccino art™ stencils, our caffe porcellana espresso pots, our microwave- able frothing jugs, electric heat and froth machines, full range of battery operated units and even our new ceramic coffee fil- ters have all benefitted from HIC's pro- fessional presentation. We're grateful to have them as our partners." For more information, visit booth S1236 and S1449. Be sure to visit www.aerolat- te.com, call +44 845-404-9525 and email chicago2013@aerolatte.com.