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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y M o n d a y, M a r c h 0 4 , 2 0 1 3 1 4 AMERICAN MAID EXPANDS TO OFFER MORE FOR 2013 By Moe Vazin, CEO, American Maid American Maid is once again improv- ing the way it does business and is expanding the business format. Over the years, American Maid products have reached many different customers nationwide. First off, I want to thank each and every one of you for your patronage and to let you know that your comments and suggestions have not fallen by the wayside. You wanted more products, more American-made products, better accessibility and we will give you that in 2013. In 2013, American Maid has almost doubled the various different products that we make in several of our product lines bringing to you state-of-the-art products and work- manship. We have taken the time to review the products and their composi- tion. Reviewing the production and the production material, we can offer vari- ous different price points for our cus- tomers, thus allowing our customers to have safe and durable product made in America at the price point they are looking for. We will continue to design, develop product for years to come and con- tinue to expand our American- made products. Also, by re- shoring different product cate- gories to America, we are helping our economy stay strong and continue to be strong. American Maid tailors programs to fit the needs of our customers, improv- ing their goals and helping our con- sumer make the right choice. American Maid can change the packaging, col- oration, and/or help by keeping the pricing consistent for our customers. As one of our many customer service features, American Maid listens to our customers and encourages customer feedback. We want to hear from you, let us know how we can serve you bet- ter. Please stop by American Maid's booth N7331, or call 310-952-9000 or email sales@vmi-am.com. SASA DEMARLE INC. ENTERS BAKEPAN CATEGORY WITH SILPAT ENTREMET Sasa Demarle Inc. enters the bakepan cate- gory with the introduction of Silpat® Entremet, a new casserole-style silicone baking pan destined to become one of the most popular pans in the kitchen. Designed with Silpat's silicone, which is reinforced with a special fiberglass mesh, the Entremet provides maximum heat transfer, even browning, and ultimate release. Made in France to the highest quality standards, Silpat has been preferred by pro- fessional chefs for years. This new pan brings a new standard of quality and con- venience into the home kitchen. An entremet is an old French tradition, a small dish served between courses. The concept has evolved, and it now refers to a special cake, either sweet or savory. The Silpat Entremet, inspired by the French word, is designed for preparing a variety of sweet and savory dishes. The excellent heat transfer of this silicone baking pan ensures delicious cakes and brownies are cooked evenly. The Entremet is also ideal for per- fect browning of savory delicacies such as a cheesy potato gratins and mouth-watering deep-dish pizza. And, because silicone is naturally nonstick, specialty items such as fruit jellies and even ganache are easily removed for a beautiful presentation. Measuring 10 by 13 3/4 by 1 inch, Silpat Entremet is microwave, oven and freezer safe, and is effective at temperatures from -40 degrees Fahrenheit to 480 degress Fahrenheit (40 degrees Celsius to 280 Celsius). The Entremet should be placed on a baking sheet or rack for safe and easy transport. For added inspiration, recipes for gour- met brownies and macaroni and cheese are included on the packaging. The Silpat Entremet is easy to use and maintain. To clean, simply wipe with a wet cloth or sponge. Hand washing is recom- mended. All Silpat products are tested to the highest quality standards and conform to FDA regulations and are NSF certified and Kosher certified. The Silpat Entremet is available for immediate shipment, with a suggested retail price of $55. For more information, visit www.silpat.com, or visit the Sasa Demarle booth S1449 at the International Home + Housewares Show.