Issue link: http://osercommunicationsgroup.uberflip.com/i/265777
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 1 M o n d a y, M a r c h 0 4 , 2 0 1 3 MM: LAICA is a classic example of a traditional family run business, but one that has been able to adapt to the chal- lenge of globalization. Founded in 1974, with headquarters in northern Italy, LAICA is recognized as a leader in home medical appliances and well-being prod- ucts such as personal body composition, scales and blood pressure monitors, ther- mometers and a foremost innovator in water filtration. Our primary focus today is internationalization and we are truly excited about our American launch. KNSD: What would you say makes your company unique? MM: At LAICA, our differentiation is our commitment to quality. Specifically, superior quality and innovation solutions to help improve customer's lives as well as the continued commitment to our part- ners to deliver better services, flexibility, reliability and new opportunities have all contributed to LAICA's success. Beyond the design and technologically advanced products, LAICA is also committed to a business that gives value to environmen- tal sustainability, human rights and the quality of life. KNSD: Where is your current product emphasis? MM: LAICA is recognized as the leader in water filtration in Italy and that is at the core of our business focus. We have embraced a 360 degree investment pro- gram that includes research and develop- ment, marketing as well as patent appli- cations and worldwide certifications. LAICA has developed scientific collabo- ration (University of Padua and Milan) and has dedicated significant investments in international studies to continue to improve performance in water filtration system. KNSD: Are you introducing any new LAICA (Con't. from p. 1) products at the International Home + Housewares Show? MM: LAICA is participating at the Chicago International Home + Housewares Show for the first time and we are excited to be introducing our new line of color water filter pitchers in limit- ed edition. This edition was successfully launched in Italy last year with great con- sumer acceptance. Our American launch will be comprised of the five most popu- lar colored finishes and includes a mod- ern design that makes LAICA jugs suit- able for those that love unique style and innovation. KNSD: What distinguishes your product from the competition? MM: Asthetically, it is our Italian style and ergonomics that sets us apart from our competition but the heart of the prod- uct is the filter, the bi-flux™ filter is unique because it reduces impurities while maintaining a healthy mineral presence in the water, resulting in improved taste and smell of the water. Balanced minerals present in water are essential for human health (stated by the World Health Organization). We care to respect the best in drinking water. KNSD: Who is your target focus? MM: Our focus is a clearly defined con- sumer target group, to whom we believe we offer a better option than traditional water filters, and secondly essential for our trade partners we deliver the most flexible and innovative solutions to drive POS. For more information, visit booth S1640 at the International Home + Housewares Show. After the show, be sure to visit www.laica.com, call 0039-0444-795314 or email laica@laica.com. ORGANIZING IS BEAUTIFUL WITH NEATFREAK, THE HOME ORGANIZATION COMPANY Style, in addition to functionality, has become more important as the fashion industry influences home décor. Interior design is closely tied to the fashion industry and mirrors its patterns and col- ors. Aesthetics has become an increasing- ly important factor as consumers are becoming more interested in displaying their organization items and not having them behind closed doors. This direction and insight is what drove neatfreak® to launch a beautiful, modern, functional, yet sophisticated col- lection—The Uptown™ collection by neatfreak! The Uptown collection was launched as a soft furniture alternative. Something that was modern, functional and sophisticated that could be moved around, used in open areas and as storage pieces in different areas of the home. You can place the pieces in any room and they will simply meld together with your existing home décor; cleverly hiding the clutter it covers while quietly gathering compliments on your organization choic- es. Designed using a combination of chic black fabric and polished industrial chrome, the Uptown collection makes any room stand up and notice. Five pieces make up the collection. The wardrobe provides more than ample storage with customizable sliding curtains. The curtains secure with velcro and can be switched out to add your own fabric to match the rest of your décor. The new innovative 6 Drawer Dressing Chest hangs pants and shirts while its six drawers hold clothing and other accessories. It's an all-in-one closet and dresser! The 12 Compartment Cube Organizer provides the multi- functional advantage of storing objects from shoes to magazines for your hallway or office. A three- or five-drawer storage unit to store a large variety of items is highly convenient, and deep drawers with silver grommets give the outward appearance of cleanliness and functionality. People living in urban and suburban areas are looking for more upscale prod- uct design and higher quality organizing products to complement their existing home decor. More and more of these individuals are seeking to dress up their homes in a similar fashion as they dress themselves with chic neutrals and color as accent pieces. neatfreak knows you want style along with functionality. The Uptown Collection, with its modern style and sophisticated design, will help restore organized harmony to your household highlighting that Organizing is Beautiful™. For more information, visit booth N7352 at the International Home + Housewares Show. Be sure to check out www.neatf- reak.com, call 888-827-4676 or email info@neatfreak.com. TSM PRODUCTS: PAVING THE WAY FOR HEALTHY, CLEAN LIFESTYLE TRENDS TSM Products, a division of The Sausage Maker, Inc. is a U.S.A.-based manufactur- ing company located in Buffalo, N.Y. The company will be exhibiting its line of home food preparation and preservation products for the first time at the 2013 International Home + Housewares Show. The company acknowledges contem- porary trends in food preparation for main- taining healthy diets. Current dietary trends have been turning people away from heavi- ly processed foods and unsustainable food processing methods toward a "Buy Local," clean eating lifestyle. TSM features a inno- vative product line of commercial food Grade Stainless Steel products designed for preparing, processing and preserving foods; embracing old world traditions. The TSM product assortment includes light to heavy duty smokers and sausage stuffers that can be used in commercial kitchens or in the home. They also have a wide selection of seasonings and cures. TSM's InstaCure™ No. 1 and InstaCure No. 2 are widely used all over the world for safely processing and preserving foods. From making home-made jerky or preserving your home grown harvest to preparing vegan or raw food specialties, TSM offers a wide selection of stainless steel food dehydrators, made from heavy duty, 304 grade stainless steel. TSM's food dehydrators are designed to appeal to a wide range of consumers, particularly to those trying to avoid traditional plastic dehydrat- ing appliances. TSM dehydrators are made from 98 percent stainless steel parts includ- ing stainless steel removable racks and shelves for maintaining a hygienic and san- itary cooking environment. Also, since 60 percent of stainless steel is made from post-consumer steel, the TSM five -tray dehydrator has been selected to be featured in the, "Go Green Display" located in the Global Innovation Hall at the IH+HS. TSM Products will also fea- ture two new products: a stainless steel Tofu Press and Cheese Press. The Tofu Press conveniently removes excess water from foods in 15 to 30 minutes, depending on the desired firm- ness. The TSM Tofu Press makes tofu preparation easier, faster and safer than tra- ditional Tofu making methods and is dish- washer safe. TSM's cheese presses can be used for making hard and semi-hard cheese. Their stainless steel construction makes cheese making safe and convenient, producing wonderful artisan results. In addition to manufacturing high- quality stainless steel consumer products, TSM continually looks to supply products that are useful for maintaining health and well being. TSM has expanded its product assortment to include a line of ceramic fermenta- tion crocks that are designed to fer- ment or pickle veg- etables safely and naturally. Lactic acid fermentation is an old world technique for pre- serving vegetables, while retaining valuable vitamins and nutrients. Each crock is lead and cadmium free, and features a water bar- rier air-lock top, that allows fermentation gases to escape. Fermentation crocks can be purchased with or without ceramic stone weights. The TSM Products brand is pro- actively working to ensure its product line experiences continuous growth through its innovative design, engineering and crafts- manship. The company is focused on healthful trends and exacting standards. For more information, visit booth S4851 and check out www.tsmproducts.com.