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IHHS20.Mar15

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Kitchenware News & Housewares Review Show Daily 6 3 Sunday, March 15, 2020 2020 Best of Show Enjoy a Special Cup of Coffee with NESCO The new NESCO Coffee Bean Roaster is bringing freshly roasted coffee to a whole new market. Previously, coffee bean roasters have always been at a high expense and a high skill level, making them unavailable to many consumers. However, with the United States being the highest coffee consumer per capita in the world, NESCO identified a market space for home-roasted coffee that has gone unfulfilled until now. At a suggest- ed retail of $79.99, this unit makes it easy for beginners to get started using prepro- grammed settings for light and dark roasts. As users get more comfortable and begin to experiment with customized roasts, there is a "cool down" setting that stops the process at any point, allowing full control over the darkness of the roast. The roaster can hold up to a quarter pound of unroasted beans, equivalent to about 12 cups of brewed coffee. This model doesn't replace the average, weekday morning cup of coffee made from store-bought grounds or K- Cups; instead, it provides an artisan flavor experience on days when consumers want to take a little more time to cre- ate something special. NESCO is meeting the rise in demand for products that allow consumers to recreate commercial scale crafting on a smaller scale (think popular home beer brewing or wine mak- ing). With this new unit, NESCO expands upon its existing line of consumer coffee products such as coffee urns, and in the past, percolators. The brand's goal is to expand the market of DIY coffee brewing so the everyday consumer can enjoy a special cup of coffee. For more information, call 800.624.2949, email sales@mwcorp.com or stop by booth #L12702. neatfreak Introduces Drop Shipping An interview with Asif Husain, neatf- reak's Director of Digital Sales. KNSD: Tell our readers what's new from neatfreak in 2020. AH: It's been a year of growth for the digital division at neatfreak. We launched a B2C e-commerce website, www.neatf- reak.com. We are about to launch our neatfreak B2B website, built specifically for our small to mid-size retailers to order product without minimums. And now, our most important initiative is the intro- duction of dropship capabilities, provid- ing to our retail partners the possibilities of expanding neatfreak's assortment on their website, without using any open to buy dollars. It utilizes our logistics department to ship the item directly to a customer. KNSD: Do you see the online shopping trend growing? AH: Year over year, industry statistics are consistently showing the growth in online sales and there is no doubt this will continue. It's imperative that compa- nies adapt to this changing retail land- scape. Therefore, neatfreak! taking a position of strength by providing drop- ship is a significant step forward in assisting our retail partners to expand their online sales. KNSD: Is drop shipping something that retailers are looking for? AH: Short answer: Yes. Over the years, our retail partners have requested that neatfreak provide this service. Now we are very pleased to share this exciting new chapter with our retail partners. Additionally, the ability for our retail partners to be able offer an extended aisle assortment to their customers without the need to stock inventory is equally impor- tant. KNSD: Why do you feel this is a viable distribution option for retailers? AH: It's all about the assortment, and with the expanded aisle neat- freak is offering, it should encourage and motivate the online shoppers to stay on the retailer's website for a longer duration to find what they are looking for, without having to leave the retailer's website. For more details about neatfreak home organization products and neatfreak B2B direct, visit booth #N7740, clean & con- tain, or contact Asif Husain, Director of Digital Sales (North America), at 905.624.6262, ext. 271. Visit Neatfreak online at www.neatfreak.com. New Technologies Can Help You & Your Customer See Better Quality The color of a baked product is an indica- tor of overall product quality as well as a gauge of process variation. Furthermore, the color of baked products is difficult to measure because of the curved surfaces and irregular shapes inherent in these types of food products. When there is color variation from the center to edge, it also reveals other business challenges like waste in energy, oven time and raw materials. While lightness/darkness/browning are often key parameters in consumer acceptance, the overall color can vary as well. Traditionally, simple instruments that report Baking Contrast Units (BCUs) are used to quantify the lightness or browning of baked crust, crumbs, breads, snack foods and other similar applications. Camera systems are sometimes uti- lized in baking as well, but require tightly controlled illumination and lighting, yet ultimately do not read color like the human eye. Both BCUs and camera technology do help elimi- nate the human subjectivity in produc- tion for simple pass/fail; however, these technologies do not measure any changes in what the actual color is – such as the yellowness – and are not as accurate and precise as color spec- trophotometers. Colorimetry is the science of how the human eye sees color and how color can be described, quantified and commu- nicated. Colorimetry helps instantly improve communication in a manufactur- ing environment (for example, between production and QA departments). Analytical instrumentation like color spectrophotometers (also called col- orimeters) is at the core of improved color quality with improved accuracy and precision, preferred over older tech- nology – and at an affordable price for the industry. For more information, go to www .hunterlab.com.

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