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Aftermarket Daily News Tuesday, October 31, 2017 4 Razer Auto Inc. Creates Innovative, Cost-Effective Designs Founded in 2012, in Upland, California, Razer Auto Inc. (Razer) strives to bring to the market top quality products at rea- sonable costs. Using the latest in technol- ogy, such as 3D scanners and 3D printer modeling, Razer designs products from the ground up and delivers them direct from its factories. The company goal is to bring to the market innovative products with maximum price effectiveness. With an evolutionary quality control process, it is able to continuously analyze its every- day processes in order to make cus- tomers' experiences as efficient and enjoyable as possible. Razer Auto Inc. is a family-owned company, with a strong belief in offering products and services that are filled with quality and serviced with integrity. Razer is at SEMA to present both domestic and international markets with the various lines of durable and innovative products it produces. The company is especially proud of producing quality products at reasonable prices. With a focus on Jeeps (but not limited to Jeeps), it is launching new bumpers, body armor and various other new products. Razer's ongoing mission is to create innovative designs that are d u r a b l e , appealing and cost effective. A u t o d e a l e r s h i p s , retailers, and of course, end-users will find Razer's products impressive. With its non-tradi- tional order methodology, the savings that customers experience, both in time and money, are remarkable. When a retailer signs up as a dealer, it can view online Razer's physical inventory and costs – in real-time. This information cre- ates a virtual warehouse for customers. For more information, stop by booth #37141, go to www.razerauto.com or www.razeroffroad.com or call 909.923.9988. OPGI Returns with Remodeled Booth After several very successful decades as a displaying manufacturer of GM restoration parts, Original Parts Group, Incorporated is once again returning to the SEMA Show this year with its newly remodeled and most impressive booth yet. OPGI's Marketing Director, Colin Date, and Production Supervisor, Scott Hamm worked very closely with Luis Woo of Flair Exhibits and Displays on a completely new design for the booth. It was determined almost instantly that the new design should reflect OPGI's 2017 campaign "Let's Do This" by giving the booth a "garage" like theme. After many meetings, multiple ren- derings (and some negotiating), the new design was finally approved by OPGI's President and Chief Executive Officer, Dave Leonard. Production commenced! The theme was implemented by adding two 17 foot wide garage/bay doors. Within these garages, OPGI has new and existing products on display. Directly in front of the doors, underneath a pergola, OPGI's newest addition to the fleet, a 1987 Buick Grand National – along with the Dream Giveaway 1970 SS396 Chevelle – will proudly be dis- played. The booth remains two stories as it was the year before. However, this year the upper deck has been expanded to include a second room, along with a sec- ond set of stairs granting access to each room. This will allow a more adequate space for the OPGI team to meet with existing and potential business partners Continued on Page 89 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA OR AAPEX Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director Jeanie Catron • JoEllen Lowry • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Adrian Chacon • Danny Ranney • Bo Robinson Michael Santamarina • Anthony Socci Steven Taylor • Kim Whiteman Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Aftermarket Daily News is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder