Oser Communications Group

SEMA17.Oct31

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Aftermarket Daily News 3 1 Tuesday, October 31, 2017 WeatherTech Introduces AlloyCover An exciting addition to the WeatherTech ® line of truck products in 2017 and unveil- ing at this year's SEMA show is the AlloyCover™. This heavy-duty, custom fit, tri-fold truck bed cover maximizes cargo protection without compromising strength, style or aerodynamic qualities. Dedicated to providing new technology, WeatherTech is proud to add this hard-top cover option that compliments the Roll Up Truck Bed Cover for customers with various hauling needs. With its ultra-low-profile design, the AlloyCover sits less than a half inch above the truck bed to allow full access of available bed space, while giving it a sleek, consistent look. To prevent ele- ments from entering the bed of the truck, the hard cover overlaps the bedrails and incorporates waterproof, vinyl coated hinges that route water away for a weath- er-tight seal. When the AlloyCover is closed, the panels lock into the side rails in 10 different places and features the AutoLatch II latching system, which pairs with a locked tailgate to provide excellent security. Integrated storage clips hold the cover secure while in the folded position and the rigid standoffs with rub- ber pads keep the panels properly spaced. Weighing approximate- ly 50 pounds, the AlloyCover has a high strength-to-weight ratio; extruded aluminum channels allows the pan- els to support up to 400 pounds of even- ly distributed weight. The lightweight and easy-to-use tri-fold design of the AlloyCover makes for an effortless, one person installation or removal. For almost 30 years, WeatherTech has been providing quality, technology driven products for the automotive aftermarket. WeatherTech is known for its FloorLiners™, Cargo Liners, MudFlaps and more. Along with the AlloyCover, WeatherTech has added a variety of exciting new products in 2017, including the BumpStep ® XL, RackSack ® , Pet Barrier, SinkMat™, Coasters and more. Visit WeatherTech at booth #35095. For more information, go to www.weather techwholesale.com. Dee Zee Celebrates 40th Anniversary Dee Zee Inc. is proud to announce its 40th anniversary as a leading manufac- turer in the light truck accessory market. The manufacturer has six production locations in central Iowa, with more than one million square feet dedicated to man- ufacturing, packaging, warehousing and shipping. In-house engineers create Dee Zee's products using the latest design software to produce custom fit applica- tions for today's trucks. Dee Zee began operations in 1977 when the company began manufacturing its first set of running boards. With just a pickup load of product, Dee Zee attended its first SEMA tradeshow and returned with a batch of orders and more on the way. The company's initial product line consisted of 12 different running board models made of Brite Tread or extruded aluminum. The goal in those beginning days was to produce enough boards to keep the doors open for business. In just a few years, Dee Zee would create a full lineup of aftermarket accessories to make vehicles more functional. Today, Dee Zee's busi- ness is balanced between OEM business and after- market sales. Because of this blend of business, Dee Zee has been able to weath- er slowdowns in the econo- my and continue to grow and expand. As a Tier 1 sup- plier to OEM partners, Dee Zee is ISO/TS 16949 certified and adheres to the highest quality standards during production to adhere to the certifi- cation standards. The aftermarket busi- ness has expanded well beyond running boards to include tool boxes, fuel transfer tanks, bed protection, cargo man- agement and many other truck accessories. Dee Zee also promotes a clean- er tomorrow by practicing green manufacturing techniques. Doing so saves the end-consumer money, and protects the planet at the same time. Dee Zee's reduced carbon footprint is achieved through mas- sive recycling efforts, material reductions and efficient manufacturing processes. For more information, visit www.deezee .com, call 800.779.2102 or stop by booth #30039. The Boys from Sweet Home, Oregon Will and Ryan Garrett were born and raised in the radiator business. They worked for their father learning the busi- ness from an early age, eventually run- ning the business. Will and Ryan were born entrepre- neurs. They started as boys selling fish- ing worms to local convenience stores, and then building fishing lures, packag- ing and marketing to guides and tackle shops. In their teens, they did some snow removal in the winter and firewood cut- ting in the summer. Eventually, they moved on to work with their father full time in the radiator shop. Being entrepreneurs, they put their heads together and with hard work, research, wisdom and help from a close friend, in the spring of 2003, Radiator Supply House was created. Today, Radiator Supply House is a complete manufacturing facility for metal replacement radia- tors, steel tanks, all alu- minum radiators, oil coolers and intercoolers, with an inventory of radiators, oil coolers, intercoolers, A/C con- densers and shrouds for auto, truck, agriculture, refuse, construc- tion, RV and performance. With a custom aluminum manufacturing facility on site, over 10,000 units in stock and worldwide shipping, Radiator Supply House is the answer to your cooling problems. With its new Icebox Performance line, Radiator Supply House takes cus- tom fabrication and cool- ing to the next level. Drag trucks to pull trucks, street rods to rat rods, semi truck diesel conversions to UTV upgrades … anything you can dream, it can build. For more information, visit booth #24293, go to www.radiatorsupply house.com or call 541.367.2991. New Berryman B-12 High Mile-Edge Fuel Cleaning Concentrate By Beau Blankenship, Marketing Director, Berryman Products For nearly 100 years, Berryman Products has been the go-to name in performance chemicals. With so much history, it becomes easy to see how we have been able to make it this far: we pay attention to what our customers want. This has helped our company keep a competitive edge and maintain great relationships with the people. Recently, our team rec- ognized a trend in the automotive mar- ketplace that has resulted in the release of a new product to address a growing need. News media from around the coun- try have reported that Americans are holding on to their cars longer than ever before. There are a number of reasons for this trend, including improved quality by manufacturers, reliability of the vehicles and economic woes in recent history. On average, people are holding on to their cars 2.5 years longer than in 2006. The number of cars more than 12 years old continues to grow and is expected to increase 15 percent by 2020. Our team at Berryman used this information and sought to find a way to manufacture a product, especially for these older vehicles. We are excit- ed to introduce our new Berryman B- 12 High Mile-Edge Fuel Cleaning Concentrate. Recommended for gas- powered vehicles exceeding 60,000 miles, this unique formula contains the strongest solvents and detergents available on the market today. Berryman B-12 High Mile-Edge maximizes drivability, fuel economy and injector life by completely cleaning combustion chambers, intake ports and valves, fuel injectors, carburetors, fuel pump and fuel lines. Antioxidants and cor- rosion inhibitors stabilize gas for up to six months while dispersing moisture in conventional and reformulated gasoline. Berryman Products is dedicated to continuing our tradition of being All American Made since 1918. We are excited to introduce this amazing product at AAPEX and look forward to the response we get from the atten- dees. Come visit the good people of Berryman at booth #4409 and get your hands on our ChemTooler key chains and stickers! For more information, visit www.berry manproducts.com, call 817.640.2376 or stop by booth #4409 at AAPEX. Moore & Giles Launches Collection of Automotive Leathers Moore & Giles, leading producer of innovative natural leathers, is officially launching its line of automotive leathers from its mobile showroom, the Moore & Giles Airstream – a fully restored 1973 Land Yacht, at SEMA. This year marks Moore & Giles' inaugural attendance at SEMA. The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. Joining them in the booth is ICON 4x4's all-new FJ40 Turbo Diesel. A fully custom vehicle valued at $300,000 and showcasing Moore & Giles leather. "We know it's more than a car; it's personal. Automobiles are one of the few places in life that engage all of the senses – none more than the interior. Often, it's the nostalgia of a place or time for the owner. Perhaps it's an early memory of sliding in a bench seat next to Dad, or the smell of that first new car. Our natural leathers have a unique way to awaken those senses on the part of your car that you come in contact with most often," says Daryl Calfee, Vice President of Marketing. The Moore & Giles collection of leathers offers builders a new take on vintage as well as an unlimited amount of color, by allowing them to step away from the same old "vinyl" look, and lean into a luxury level feel that Moore & Giles already offers in private aviation, marine and high-end homes. For more information, go to www.moore andgiles.com.

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