Issue link: http://osercommunicationsgroup.uberflip.com/i/825186
Restaurant Daily News Saturday, May 20, 2017 4 0 SLIPGRIPS LAUNCHES NEW GROUNDBREAKING SLIP-RESISTANT TREAD DESIGN SlipGrips, a leading designer, manufac- turer and provider of slip-resistant footwear, introduces DragonGrip – a cut- ting-edge non-slip tread design that is bringing the gaming market to its feet. The key to DragonGrip's unparal- leled performance is the combination of an advanced technology rubber com- pound that is confidential and exclusive to SlipGrips with a patented revolution- ary tread design. The propriety tread con- sists of hundreds of hexagonal pylons of varying heights that form a three-dimen- sional pattern. On a micro level, each individual six-sided pylon independently adjusts to changing surface textures while creating numerous small channels that efficiently funnel away liquid, soap and grease. At the same time on a macro level, the larger valleys created by the 3D relief allow for faster dispersion and therefore greater outsole-to-floor contact. It's a smarter, ambitious, multi-tasking, fearless outsole that empowers the wear- er to work the floor with the sole of a dragon. Independent laboratory Mark II ASTM F1677-05 test results confirm unrivaled performance in maximum sur- face-to-surface contact to prevent slip- ping and sliding. Superior test scores of 0.62 in oily and wet (vegetable oil and water) and 0.54 in soapy conditions (50/50 blend of liquid soap and water) powerfully prove this outsole outperforms the competition in reducing slip/fall incidents and improving employee safety. While these shoes definite- ly have the brains, they also have the looks. From the iconic style of a skater's shoe to the trendiest new athletic shoe style, employees will enjoy wearing these fly hot dragons. The true draw of these trend-setting kicks is the unique use of fresh, bold col- ors in the uppers as well as in the out- soles. While SlipGrips definitely offers industry-standard black for conservative uniform wear, it takes it up a notch with cool color options. These shoes can be tailor-made to your specific company colors to fashionably coordinate with your brand identity. The colored tread adds a subtle flash of bad-ass dragon that secretly inspires a more productive shift and allows your employees to show their true colors while staying safely on their feet. You can also maxi- mize employee safety by incorporating a compre- hensive shoe program. As a division of Lehigh Outfitters, SlipGrips is the leader in managed corporate shoe programs. With a dedicated website, on-site kiosks, subsidy, payroll deduct and voucher options and so many other customized services to specifically fit your company needs, you can increase employee partic- ipation and significantly reduce the risk and cost of slip and fall accidents. To learn more about the customized shoe program and the new DragonGrip advanced tread technology styles, visit booth #1259, call 800.444.4086, email customfit@lehighoutfitters.com or go to www.slipgrips.com. ROTELLA'S: 'WE WISH YOU THE VERY BEST' Rotella's Italian Bakery has grown well beyond its forefather's dream from his 1850 operation – a small brick oven in Italy. What's more astonishing than its growth, however, is how much has remained the same. Industrial mixers have replaced the kneading it once mus- cled through, and wood-fired ovens are a thing of the past. But it continues to place its family's values at the center of every decision. The founder's son, Louis Sr., guided the company through decades of expan- sion. Often using the salutation, "We wish you the very best, from the Rotella family," he lived out that catchphrase, always putting customers' best interests first. He passed down his steadfast com- mitment to quality and service to his son, Louis Jr., Rotella's current Chief Executive Officer and President. Louis Jr. devoted his career to product innovation and business development, propelling the bakery from a local legend to a national leader. The same pioneer- ing spirit continues to this day. Other family executives include Louis Jr.'s brother-in-law, Dean Jacobsen, and cousin, James Rotella.Each has two chil- dren in the business: Louis Rotella III, John Rotella, DeanJacobsen Jr., Helena (Jacobsen) Anderson and Rocky and Gina Rotella. The influence of family guaran- tees a robust sense of pur- pose. As Rotella's fulfills its vision for growth, it contin- ues to put customers' needs first. As Louis Sr. has said for years, it will always "wish you the very best." For more information, call 800.759.0360, visit rotellasbakery.com or stop by booth #9463. 1515 DEBUTS NEW ROTISSERIE FROM DOREGRILL By Francis Delpech, President, 1515 Design & Manufacturing Inc. 1515 Design & Manufacturing was founded by Eric Maurice and myself. Between us, we have more than 25 years experience in designing food concepts and importing the latest European equip- ment. 1515 Design imports and distrib- utes Doregrill rotisseries, the European leader in rotisserie manufacturing since 1963, and unique refrigerated display cases from Italian manufacturers Frigomeccanica and Criocabin. Our rotisseries are recognized worldwide for their unique presentation. We customize colors, finishes and sizes and adapt our rotisseries to our end-users' needs. Versatility is the name of the game, and we offer numerous spit options for vari- ous cooking. In supermarkets, the rotis- series are utilized to cook from morning to night and roast perfectly large batches of chickens. In restaurants, the rotisseries are used to roast not only chickens, but with multiple purpose baskets they can also roast turkey, rack of lamb, pork leg or suckling pig, sausages, fish and veg- etables among others. Versatility, incom- parable taste and high volume are the norms. Our rotisseries come in gas or electric with individual motors and burners. From a small countertop unit to a 56- chicken-capacity gas floor model, we cover all types of productions. Today we are proud to present our new rotisserie from Doregrill, the Magflam. This traditional rotisserie comes with a powerful lighting system, porce- lain enamel finish with choice of color available, a decorative roof with lighted rotisserie sign and high performance "naked flame" heat sources, offering the spectacle of traditional cooking methods. This product that we're introducing at the NRA Show is going to become the indus- try standard within the decade. Do not be afraid to be innovative. Consumers are the first ones to notice positive changes. By intro- ducing new design and state-of-the-art equipment, a retailer will enjoy the ben- efits of higher sales and a new image. Our message has been the same for 20 years and changes can only contribute to positive results. It is imperative nowa- days to implement new technology and the latest vision. For more information, visit www.1515 design.com, call 310.671.0345, email info@1515design.com or stop by booth #4082. TAPPING INTO THE HOMEBREW MARKET By Micah Cheek Home brewing kits are becoming a pop- ular gift for hobbyists, but marketing and selling the kits poses some unique chal- lenges. Patrick Bridges, Vice President of Sales and Marketing at Cooper's DIY, notes that holiday sales for the Mr. Beer kit are reflecting strong interest in the hobby. "It was a tremendous response, we experienced better sell though this year than many past years. By really identifying with the craft beer movement, I think it really resonated with con- sumers," says Bridges. "People do it because they can create new beers and share. Beer is made for special occasions, holidays and birthdays. Typically, the purchaser is the foodie, they're interested in cooking and natural ingredients." Part of the appeal of these kits is pre- mixed ingredient sets that not only allow home brewers to make classic favorites like IPAs and stouts, but replicate award- winning and hard to find brews as well. "Many craft beers, they can't distribute outside of their state, with a commercial system that isn't always able to bring beers to where you live," says Bridges. "We took a couple gold medal winners and cloned their beers. It's a collabora- tion. If you can't get it, make it." Bringing home brewing to retail spaces has presented some unexpected insights. "We sell in liquor stores and they don't do very well. People are there for instant gratification. Any kind of kit doesn't do well at liquor stores," says Bridges. "Our kits are usually sold in the kitchen or housewares department. They're often in the top 10 selling prod- ucts during the holidays." But the brick and mortar space still presents some mar- keting issues. "It's a long process. You can't make the beer there, plus you can't serve it. It has unique challenges in that regard," says Bridges. "Where possible we have videos we can loop to show how easy it is. The way to get people interest- ed is to taste the beer, but we're unable to execute that at retail for obvious rea- sons." With expanding home brewing inter- ests, options other than beer are getting attention. "Last year we introduced Hacked Root Beer. Things like that and some of these hard sodas are trending now. Those seem to be really driving the trends rather than ciders," says Bridges. "The big trend now is barrel-aged beers. We add wood chips, so you don't have to put it in a barrel."