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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y M o n d a y, M a r c h 9 , 2 0 1 5 4 MODULIZE WITH NEATFREAK – A CLEVER ORGANIZING SOLUTION Consumer's lives are busy, stressful and chaotic. Some of the biggest challenges for consumers revolve around lack of space (33 percent), no time (27 percent) and too much stuff (23 percent). Neatfreak, The Home Organization Company™, understands this struggle, innovating organizing solutions for the masses. Consumers require a variety of storage and organizing options. Just one item may not fit their need, purpose or functionality. Therefore, designing innovative ways to organize lives becomes the mantra of Neatfreak. Neatfreak ® has come up with a term to describe how it approaches innovation – Nf3: form, function and fashion. The idea is that organizing products should hit these three goals. For a product to connect with its user, it must have great form. It should be easy to handle, be uncomplicated and should accomplish the goal of helping the user get more organized. Its function must be clear and useful and not further com- plicate the user's life. And, even more importantly, it must look great. Organizing prod- ucts are reflec- tions of the user's life. Neatfreak has come to the rescue again with the Neatfreak Modul-ize Organizing System. A complete, flexi- ble organizing system with a focus on modularity, organizing and capacity. Designed to maximize shoe storage capacity as an example and provide vis- ibility of your investment. The products sit together or separate depending on your space or need. Just stack, connect WHAT CAN THE PRODUCT KNOWLEDGE NETWORK DO FOR YOU? The Product Knowledge Network (PKN) was developed by the retail department at Whitford Corporation, a leading manu- facturer of coatings for the housewares industry. The PKN, designed for the retailer, is dedicated to easy-to-read, straightforward product information – everything anyone needs to know about nonstick-coated housewares products to be able to develop, buy and source the right product at the right price. It can also help you to avoid common and often costly mistakes. The PKN site maintains strict stan- dards – no advertisements, no gimmicks, no hidden pop-ups – just pure informa- tion. The home page makes it fast and easy to find everything. Information is grouped into three simple categories: Coating Information, Product Knowledge and Everything Else. In the Coating Information section, PKN discusses many important topics in detail, including: What is a fluoropoly- mer? What is a nonstick coating? What is PFOA? What application methods are right for me? What food-con- tact regulatory g u i d e l i n e s should I follow? It also includes common myths associat- ed with nonstick products. One of the favorites is: I will get sick if I accidental- ly eat a piece of nonstick coating. Myth. Nonstick coatings from reputable manu- facturers that comply with standards set by the FDA (and other regulatory bodies in other countries) are in no way harmful. Nonsticks are made from inert, nontoxic materials that do not harm the body in any way. The FDA's food additives sec- tion has stated: "These particles would pass unchanged through your body and Continued on Page 121 Continued on Page 121 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IHHS Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Associate Editors Yasmine Brown Andre Gressieux Graphic Designers Sarah Glenn Caitlyn Roach Customer Service Managers Jamie Green Don Kitch Tara Neal Show Logistics & Distribution Randal Fisher Keith Grevenitz Lynn Hilton Cathy Neuman Account Managers Enrico Cecchi European Sales Kitchenware News & Housewares Review is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy