Oser Communications Group

Housewares Show Daily Mar 9, 2015

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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 2 1 M o n d a y, M a r c h 9 , 2 0 1 5 and begin organizing. You can utilize and maximize horizontal and vertical space, creating a customized layout of your choice. There are four different 'Modulize' pieces that stack or live together as a collection; 16 cubby footwear organizer, as above with small drawers, three or four tier organizing shelf, and a vertical tall boy with cub- bies and a large drawer. The organizers Neatfreak (Cont'd. from p. 4) are lightweight, made of wipe clean fabric, durable and have tons of storage space. So with lack of space, no time and too much stuff, go ahead – modulize! Neatfreak, bringing harmony to every- day life™! Visit Neatfreak at booth #N7352. For more information, go to www.neatf- reak.com, call 888.827.4676 or email info@neatfreak.com. pose no health hazard." Nonsticks are totally safe. In the Product Knowledge section, PKN includes information on important product-development topics such as sub- strates, base treatments, handles and fit- tings, lids and the product development cycle. Just when you think you know everything there is to know on the PKN, there is Everything Else. Included in this section are information and detailed answers to the most frequently asked questions about product packaging and labeling. Find all you need to know about the different heat sources associated with cooking: convection, conduction, induc- tion, radiant heat, even microwave. Last, but not least, is information on labeling and environmental claims. This section is particularly important now that many are claiming that their product is "green" or environmentally friendly. Here are some highlights and factors to consider when labeling cook- ware and bakeware with environmental claims. Claims should be substantiated. As with all advertising claims, the producer should thoroughly substantiate any claims made for the product. This sub- stantiation should be accomplished before the product is placed into the mar- ketplace, not after. An environmental claim should not overstate the environmental attribute or benefit expressly or by implication. PKN (Cont'd. from p. 4) Marketers should avoid the suggestion of significant environmental benefit if in fact the benefit is negligible. For exam- ple, a packaged labeled "50 percent more recycled content than before" when the increased recycled content of the product increased from two percent to three per- cent would create a false impression. Comparative claims should be pre- sented in a manner that makes the basis for the comparison clear to avoid con- sumer deception. For example, a product claiming that,"less energy used to pro- duce this product" should in fact be sub- stantiated and qualified; less energy than what? The previous product? A competi- tive product? Finally, you are finished searching the PKN site and you'd like to take some information away with you. PKN offers a library of articles, newsletters, fliers and brochures for you to download, and most of them are available in seven different languages. Now, anyone can learn about nonstick coatings, whether a retail employee, a corporate executive or a consumer looking to understand more about the safety of these products and the healthier lifestyle they provide. Let the Product Knowledge Network take the guesswork out of your coating questions! Visit the PKN at www.produc tknowledge.comwhitford editphoto2- jc.rtf. Visit Whitford at booth #3125 in the South Hall or Meeting Rooms #S403A&B. For more information, con- tact your Whitford representative or email sales@whitfordww.com. to enhance their lives in new and exciting ways. They expect an experience full of rich features, intuitive operation and powerful performance. For more than 25 years, Tribest's cutting-edge wellness appliances have been exceeding those expectations. The Tribest Sedona Dehydrator line changed expectations with the introduction of precision digital controls, glass observation door and multi-zone dehydration control. The Tribest Slowstar vertical juicer changed the category by adding a versatile minc- ing attachment for processing food or making healthy banana "ice cream." The Tribest Greenstar Elite juicer offers unri- valled performance in juice yields, nutri- tional quality and juice stability, all con- firmed by independent lab testing. With the wealth of human knowl- edge available at our fingertips in an instant, consumers are more educated than ever before. They are more aware of the materials that go into the construction of the products they use and how those materials may affect their health. The evidence continues to mount as to the negative effects that certain plastics can have. Tribest has been at the forefront of safe product design. Every Tribest prod- uct is BPA- and BPS-free. Products like the Tribest Personal Blender line have available glass containers to minimize food contact with plastic. The Tribest Tribest (Cont'd. from p. 1) Dynablend blender eliminates food con- tact with plastic altogether while match- ing the performance of more expensive commercial models. Smart choices result in safer products and healthier lives. Making the choice to live a healthier life may be easy, but consumers can often find it difficult to follow through with it. Tribest is not just a juicer company, a blender company or a dehydrator compa- ny. Tribest provides an entire line of small kitchen appliances thoughtfully designed to help consumers live a healthy life. Tribest's range also includes auto- matic sprouters, soy and almond milk makers, yogurt makers, water revitalizers and grain mills. Consumers are also conscious of the chemicals entering their bodies from the air they breathe. The Tribest Humio humidifier has an aromatherapy compart- ment so that consumers can effortlessly freshen their air with natural essential oils instead of commercial air fresheners. Its beautiful color-changing LEDs help soothe the senses and promote relaxation and overall wellness. With the right tools, it is easy to con- trol what you put into your body and live a healthier lifestyle. Tribest is committed to providing those tools with the best in quality, service and value. Tribest makes healthy living easy. To learn more, visit Tribest Corporation at booth #L11315 or go to www.tribest.com. warmer. We're really excited about this product because it's something really new that's as much a home decor piece as a candle warmer and because it creates an opportunity for retailers to keep cus- tomers coming back to their stores to pur- chase new tins of the Candle Aire fra- grance. This will be launching to the retail marketplace on June 1. The Candle Aire Fragrance Warmer will be available in seven styles for a suggested retail price of $39.99. The tins that go with them will retail for $8.99, and a 4-ounce tin pro- vides a warming time of about 60 hours, which is typically what you get from a 16- to 18-ounce candle. Right now on our website, we're offering 11 different fra- grances, but by launch time, we'll have 40 different fragrances in the same scent families we have in the Candle Warmer line, including citrus and floral, spice and holiday scents. There will be a scent for everybody. KNSD: Why are retailers coming to you for this kind of product? CB: We're the first ones to introduce a candle warmer to the market – way back in 2001. We're also the only com- pany that holds patents on candle warming products. Retailers are com- ing to us because this is the only thing we do, and we're the ones that started it. We worked with both Intertek and UL to develop testing standards for this category. When they need some- thing to give their candle sales a jump start, we're the company that people come to for that, and we're able to pro- vide that for them. Candle Warmers (Cont'd. from p. 1) KNSD: Speaking of jump starting the category, what's hot in candle warmers? CB: If you're looking for a proven per- former, you want to be sure to check out our Candle Warmer lamps and lanterns. This line of products has been our fastest-growing for the past four years. It's another patented product, with half a dozen styles to match the aesthetics of a wide variety of interior decors, and retailers are finding that this is some- thing that truly can stand beside their candles, in line, and become an incre- mental buy with a candle. Retail prices on lamps and lanterns range from $34.99 on the Aurora to $44.99 on the other lanterns. Retailers can bring this in right alongside what they're already carrying – there's no need to bring in another line of wax SKUs, and retailers love the safety aspect of these warmers. There's no flame whatever, there are no byproducts of warming the candle other than the fragrance. You get the look, the aroma and the ambiance of the candle without the flame. Many people like the candles because of the glow that it gives off, and this is a way to create that glow without lighting a fire inside the house. KNSD: Where can International Home + Housewares Show attendees find you? CB: We're in the South Hall in booth #S4256. You can also find our products in the Pantone color display in Lakeside Center. Visit Candle Warmers in booth #S4256. After the show, visit www .candlewarmers.com. will be designing and painting a booth- size canvas that will showcase the ingen- ious innovation behind the Corkcicle product line. Molly Z. Art+Design focuses on the creation and organization of imagery into colorful, digital illustrations and playful patterns. Her wacky personalities, abstract shapes and quirky patterns interact togeth- er in a uniquely colorful, vibrant wonder- land. These bold, energetic expressions of art have been used in licensing, advertis- ing, publishing, branding, retail and com- munity spaces. Some of her clients include Target, Utopia Papers, Art with Heart, The Shedd Aquarium, and now, Corkcicle. Stephen Bruner, partner at Corkcicle, notes that "Design has always been at the core of everything we do at Corkcicle and we thought this was a Corkcicle (Cont'd. from p. 1) unique way to continue to tell that story. Additionally, we end up putting a lot of time and resources into these exhibits and at the end of the day often wonder how much impact they really have. In this case, we know we at least get to go home with a beautiful piece of art and had the chance to tell a cool story about our brand. That's something we can be proud of and is a big win-win for us and our customers." Zakrajsek will capture the essence of the Corkcicle portfolio in her painting. Stop by the Corkcicle booth in Discover Design, booth #S3465, to see the won- derful painting and to experience the cool innovative design of the Corkcicle prod- uct line. Visit Corkcicle at booth #S3465. For more information, call 866.780.0007 or email sales@corkcicle.com.

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