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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 7 M o n d a y, M a r c h 9 , 2 0 1 5 THE BIG PICTURE IN DRINKING WATER Do you believe that there is really such a thing as 'The Next Big Thing'? Oxygen Orchard does. Its customers do. What if simple drinking water could improve health, if only one tiny increment at a time, even beyond water's hydration ability? What if the life-giving element of oxygen could be served to you or a loved one three, four, five times a day, with absolutely no risk and no bad side effects? Abundant research, along with testi- monials, indicate that the theory of improving one's health by drinking oxy- gen-enriched water is being proved glass by glass, daily, all over the world. The Biomedical Foundation for Oxygen Research, the first of its kind, is poised to begin research about how the chronically oxygen-deprived cell may contribute to weight issues, depression, disease and even premature aging. Why would a cell become oxygen- deprived, or in medical terminology, hypoxic? The answer is simple: eating and drinking choices, exercise and sleep- ing habits, stress, less-than-pristine air quality, body-mass index and vitamin supplements and medications, to name the usual suspects. Typical feedback from Oxygen Orchard customers include "I have more ener- gy!" to "I drink more water than ever because it tastes so good!" to "My doctor won- ders what I've been doing because my numbers are better." Oxygen Orchard Inc. is the sole manufacturer of The Big Pitcher, and its cousin, The Oxygen Icon, since 2006. Both are made in the U.S., and are pro- tected by U.S. Patent #6712341. While the Icon is being improved and revamped, The Big Pitcher continues to be a sales phenomenon. Wherever it is presented to a Target Market audience – the over-50 population, individuals seeking healthy alternatives, individuals or their family members who are suffering from an illness or its treatment – The Big Pitcher fills a need that is not found elsewhere. While the price may seem high, at an MSRP of $230 and a MAP of $200, The Big Pitcher's two com- petitors retail for more than twice the cost. With a three-year factory war- ranty, $200 seems like a real bargain. Most products in the marketplace today are not necessities. The Big Pitcher – and Oxygen Orchard customers would agree – is the most necessary appliance in the kitchen. Here's to your health! Visit Oxygen Orchard at booth #L12057. For more information, go to www.oxygen orchard.com, email teri@oxygenorchard .com or call 877.347.7770. ESCALI SCALES PARTNERS WITH ROSE LEVY BERANBAUM Recently, Escali Scales partnered with baking legend Rose Levy Beranbaum, author of "The Cake Bible," a book that the culinary world has long regarded as the uvltimate guide to baking the perfect cake. Together, Beranbaum and Escali created a special edition digital scale, named the Rose Scale by Escali, in con- junction with the release of her latest book "The Baking Bible." The "Baking Bible" is a summation of Beranbaum's wide ranging baking expertise, including recipes and guides covering cakes, pies, pastries, cookies, candies and bread. The book also recom- mends the tools of the trade that she uses to reach baking perfection where the Rose Scale by Escali is recommended as her scale of choice. The project has been over a year in the making since Rose and Escali first began discussing a special edition scale to be featured in "The Baking Bible." The Rose Scale by Escali features a raised platform to measure large bowls and trays easily without obscuring the display. The large 13-pound capacity of the scale is divided into a graduation of 0.1 ounce, or 1 gram, to ensure accurate measurements. A removable stainless steel platform and sealed controls make the scale easy to clean, and it is covered by a Lifetime Limited Warranty. "Escali scales are accurate, durable and beautifully designed," claims Beranbaum, which is why she decided to partner with Escali in the first place. When asked why scales are impor- tant, Beranbaum notes, "Using an elec- tronic scale for weighing ingredients for baking is ideal. It is faster, easier and more accurate, and results in far less cleanup as well." Measuring ingredients by volume with cups and spoons are highly dependent on the baker's ability to use those utensils properly. Packing too much flour in a cup can result in a tough, dry cookie, whereas adding too little may result in a flat cookie. The key to great baking is accurate measurements, and digital scales are the best way to achieve those results. Visit Escali at booth #S443. For more information, call 800.467.6408. NEW UTENSIL HOLDERS FROM CORE HOME Core Home is introducing an expansive range of fun and functional utensil hold- ers. With the success of its many colorful tools and gadgets, the company figured it made sense to have some fun utensil holders to display them proudly on your countertop. The range includes shapes that evoke fun and passion in the kitchen, as well as some contemporary and mod- ern designs to fit all customer aesthetics. The collection includes wine barrels, geometric shapes, hot cups, mason jars, paint cans and even a Chinese takeout box. They're sure to make any countertop a piece of art. Ideal for any home, Core Home's pieces provide a pop of personal- ity to the kitchen. The company's goal is to make your cooking experience an enjoyable one, and staying organized is one of many ways Core Home can help. Why go digging through drawers and cabinets to find the right spatula when you could cut your search time in half with an organizer? Having proper utensil storage in the kitchen is essential to running a smooth operation, whether it be for enter- taining guests or a quiet dinner for two. Not only are Core Home prod- ucts visually pleasing; they are eco- friendly. Inspired by excursions to Asia, all of the company's products are created by local artisans who strive to utilize sustainable resources. The Core Home utensil storage line of products is made with only the best mate- rials, while simultaneously being offered at the ultimate price point. Its beautiful uten- sil holders provide users with the key to an organized and fresh feeling kitchen. Core Home sets the bar with its innovative designs and premium quality goods that will complete any kitchen or home. Items can be purchased by visiting www.corehome.com and are also sold at your local retailers. Visit Core Home at booth #S1886. POPCORN APPEALS TO THE HEALTH-CONSCIOUS CUSTOMER This year, Wabash Valley Farms is offer- ing more new products than ever before to help you serve your health-conscious customers this year. Popcorn's a very healthy snack, and with the Color Changing Whirley-Pop, the whole family can have fun gathering around the kitchen range to make it. The Color-Changing Whirley-Pop is a bright red, and as it heats over the stove, it gradually changes color to a bright yellow. Once the popcorn is popped and it's set aside to cool, it turns yellow again. A new stainless steel Whirley-Pop is also new this year. Both of these stovetop poppers have a patented stirring mechanism that lets you use as little as a teaspoon of oil to make six quarts of popcorn. Popcorn is such a healthy snacking option because it has no calories other than the oil you use, and it's packed full of fiber. When you're making popcorn, a lot of the flavor comes from the oil. If you want to repli- cate the movie taste, you want to use coconut oil, but if you want a little healthier option, Wabash Valley Farm also offers Classic Blend, which is a blend of coconut oil with corn oil. Then you can add your favorite top- ping, also from Wabash Valley Farms. "We offer everything from Buttery Jalapeno to Zesty Cheddar Cheese to Sweet Caramel, so there's something for every taste," says Wabash Valley Farms CEO Dani Paluchniak. "We also have a new season- ing collection that comes in a really cool display that features four unique, great tasting flavors. We call it our On the Edge Seasoning Collection, and the flavors are Ooh La La French Toast, Lip Smackin' Baby Back Ribs, Yes, Ma'am, Ketchup Please and Do-Re-Mi Chocolate Chip Cookie Dough. We'll be making popcorn through- out the show, and we'll have a sea- soning bar set up so attendees can get a snack and try out the season- ings at the show. We think they'll knock your socks off!" "We also have a set with the Whirley-Pop, organic green tea oil, organic non-GMO popcorn and sea salt, so it's all included. It has everything they need to make popcorn as soon as they get home," she continued. These days, many consumers are eager to make healthy choices about their food, but they also want the food they make at home to have a gourmet touch. Kitchenware retailers can provide that by merchandising a selection of gourmet popcorns alongside the popcorn poppers. "Gourmet popcorn is hard to find but much sought after. Consumers want the small, tender popcorn, but most retailers are only selling yellow pop- corn," Paluchniak says. Wabash Valley Farms offers eight varieties of pop- corn, each with its own unique characteristics. Big & Yellow is the popcorn that's familiar from the movie theater concession stand. Then there's Baby White, Vintage Red, Sweet Baby Blue, the Flavorful Medley, Purple, Tender and White and Extra Large Caramel. "The thing that's interesting about the Extra Large Caramel is that it's mushroom shaped, which means that it doesn't have those wings that get broken off in the bottom. The red is a very crunchy popcorn, while the white is very tender. So if retailers want to set them- selves apart and set up a popcorn center in their store, they're going to get repeat busi- ness on that because it's hard to find." Visit Wabash Valley Farms in booth #S4010. After the show, visit www.wfarms.com.