Issue link: http://osercommunicationsgroup.uberflip.com/i/472393
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y M o n d a y, M a r c h 9 , 2 0 1 5 1 8 BACK TO SCHOOL: A STRONG CATEGORY FOR FIT & FRESH While lunch on the go has become a year round category, the Back to School sea- son is still the peak season for Fit & Fresh kid's lunch products. "We have seen exceptional growth since we entered this category in 2008," said Fit & Fresh President Larry Wesson. "We have made it a core area of focus for the organization and it has really paid off." According to the USDA website, about 25 million kids do not participate in school lunch programs. "Usually, when Mom packs lunch for herself, it is about saving money and saving time. But when she packs lunch for her kids, she is concerned about controlling what her kids eat. We try to give her the tools to pack a fresh and healthy lunch." Fit & Fresh is a "one- stop shop" for both Mom and retailers. "We have everything a retailer needs to be successful in this cat- egory. We have more SKUs to help Mom pack a lunch than any other man- ufacturer." Wesson believes the opportunity for retailers lies in the consumer's will- ingness to move up in price points. "Mom usually brings her kids with her for Back to School shopping. The added stress of that experi- ence causes her to gravitate to more com- plete solution sets. We've demonstrated to our retail partners that they can sell the $15 to $19 lunch set to make Mom's shopping expe- rience easier. The retailer wins with a larger register ring and Mom is getting a better value." Visit Fit & Fresh at booth #S2170. STORAGE SCENTS BY RICHARDS HOMEWARES By Ryan DeRoo, Sales and Marketing Coordinator, Richards Homewares Inc. Welcome to the world of Storage Scents™ with Celessence™ Micro Encapsulation providing the great fresh scent of Crisp Linen with an odor absorb- ing compound. With Storage Scents, consumers can expect that these organization and laun- dry products bring the scent of freshness to the home. Richards Homewares will be showcasing several product categories at the Housewares Show that are bringing a "fresh" approach to home storage solu- tions. The combination of all of these benefits gives Storage Scents a unique selling feature unlike any other product on the market. Richards Homewares Inc. is the exclusive licensee for Celessence in the storage and laundry categories. It is cur- rently offering the Storage Scents prod- uct line with Micro Encapsulation tech- nology on a variety of products. Hanging closet storage items will be presented in Crisp Linen, a pleasant aroma reminiscent of recently laundered clothing, with hanging organizers, stor- age cubes and bins, garment storage bags, shoe storage and hangers. The fragrances by Celessence are also com- bined with an odor-absorb- ing compound within the micro capsules, helping to keep stored items smelling fresh and odor free. Storage Scents will also find its way into the laundry category this year. Richards is featuring laundry bags that will be finished in the same great Crisp Linen scent. Combined with the odor-absorbing compound, your dirty laundry will smell fresh and odor- free. Storage Scents uses Micro Encapsulation, a new scent delivery sys- tem that allows products to provide last- ing freshness and aromas to con- sumers for the life of most prod- ucts. Celessence scents and fra- grances are bonded to fabrics by using tiny polymeric shells that only release when gently agitat- ed. The micro-capsule keeps the scents preserved and is only released during regular use of the products. The shells surround the active ingredient, so that it stays protected during the life of the article. Stop by the Richards Homewares booth and smell the fresh organizers. Visit Richards Homewares at booth #N6113. For more information, go to www.richard- shomewares.com, call 800.446.3880 or email custserv@richardshomewares.com. SMOOTHER, HEALTHIER HAIR WITH WET BRUSH For years you've heard that you should never use a brush on wet hair, and if you've ever tried it with an ordinary hair- brush, you know exactly why that is. Wet Brush has changed all that. The Wet Brush detangles all hair types effortlessly and painlessly, resulting in healthier and smoother hair. People fell in love with Wet Brush after experiencing it in hair salons because of the way it effortlessly glides through tangled hair no matter how knotty, thick or thin, all made possible by Wet Brush's trademark IntelliFlex™ bristles that are super gentle, safe and effective. With its roots firmly estab- lished in the professional salon and beauty business, Wet Brush is proud to introduce an exciting new consumer offering. The Wet Brush works on wet hair, dry hair and even on extensions. It's per- fect for everyone in the family. Wet Brush has become a household name among millions of satisfied cus- tomers that have finally found an easier way to detangle and manage their hair. Wet Brush has become the beauty and grooming essential to ensure a quick easy and fun hair- care routine around the world. Wet Brush comes in a variety of colors, patterns and sizes. The suggested retail price is $11.99 with a MAP price of $8.99. The brush comes packaged in a blister pack that includes a hole so consumers can reach through and feel the IntelliFlex bristles for them- selves. With a strong commitment to the Wet Brush brand, the company delivered 330 million impres- sions over the past year through nation- al print publications, web marketing and social media cam- paigns. Support will continue to grow in 2015 as the Wet Brush brand continues to expand. Visit Wet Brush at booth #L12588. For more information, visit Wet Brush's YouTube channel at www.thewetbrush.com or call Jay Eisenberg, Nation Sales Manager, Consumer: 631.273.2800, x330. ACCELERATE YOUR BUSINESS WITH ELECTROLUX GLOBAL BRAND LICENSING The licensing program from Electrolux has some of the world´s most famous brands in its portfolio. And some of the most powerful global brands are avail- able for licensing opportunities! If you are wondering how valuable business opportunities are created by brand licens- ing, two of its brand partners are exhibit- ing here at IHA! EnergyWise and Euro- Ware can tell you more about the brands Eureka and Frigidaire as well as more about the licensing business. Eureka Expands into Heaters with EnergyWise EnergyWise Solutions LLC in the beauti- ful Cache Valley of northern Utah started in 2009 to distribute energy efficient infrared products. In 2012, EnergyWise decided to start developing heaters itself after determining that the market needed better products. It came to this insight after three years of industry experience, working with wholesalers and factory direct sales. The result was the launch of its own line of infrared heaters called Heat Storm. These products used tried and true traditional heating technology, but add strong value and better design at still competitive pricing. Today, EnergyWise is an industry leader in innovation and high tech infrared products – quickly gaining ground and market share in the U.S.A. as well as international markets. In 2014, EnergyWise wanted to get a brand with inherent strong value and brand aware- ness, and licensed the Eureka brand by partnering with Electrolux and the Global Brand Licensing program. At IHA 2015, EnergyWise is launching its Eureka branded products for the 2014 to 2015 winter season. To see the Eureka range and learn more, visit EnergyWise in booth #L13152. For more information, go to www.heatstorm.com or call Brian Harding at 435.752.6611. Frigidaire Extends into Food Storage Containers Family owned Euro-Ware Inc. has been in business since 1989. Its strong com- mitment to efficient service, great value and quality products has helped develop a close relationship with loyal manufac- turers and distributors. Euro-Ware today has showrooms in many cities and partic- ipates in various trade shows like IHA to better reach customers at their conven- ience and remain easily accessible. The range is continuously improved and extended to keep up with the evolving market. The product line consists of more than 1,000 items ranging from cookware, flatware, cutlery, bakeware and serve- ware to organization and storage prod- ucts. In 2014, Euro-Ware added the Frigidaire brand for food storage containers – licensing the strong home life optimizer brand. To see Frigidaire products and learn more, visit Dura-Kleen Inc/Euro-Ware in booths #S3916 and #S4016. For more information, go to www.euro-ware.com or call Charlie Antar at 718.272.4582. About Electrolux Global Brand Licensing Electrolux Global Brand Licensing is a business unit within the Electrolux Group, managing the Group's more than 50 brands. Its competence and experi- ence has made it one of the world's largest companies offering brand licens- ing opportunities. It develops and man- ages its licensing program within differ- ent product categories across the globe. To learn more about Electrolux brands and its licensing program, visit electro lux.com/licensing or contact Deandra Alfero at deandra.alfero@electrolux.com or 980.236.4028.