Issue link: http://osercommunicationsgroup.uberflip.com/i/439823
C o n s u m e r E l e c t ro n i c s D a i l y N e ws 8 1 Th u r s d a y, J a n u a r y 8 , 2 0 1 5 CEDN: Do you have tips on how to select your carrier? CR: Each year, companies should re- evaluate the criteria used to determine your unique shipping needs. Choose a shipping provider that offers a spectrum of reliable shipping options so that you can select the price and service level that best meets your needs. The United States Postal Service can craft a solution to meet your business needs instead of you making a change. For example, USPS offers several out- bound and return pricing options that can provide great savings, like ounce-based pricing (www.usps.com/business/first- class-package-service.htm) or weight and zone pricing (www.usps.com/ship/priori- ty-mail-regional-rate.htm). CEDN: How does USPS navigate USPS ( Cont'd. from p. 4) returns? CR: USPS' Merchandise Return Service offers low rates for variable-volume returns, with no minimum volumes threshold and no expensive call tag fees. CEDN: What are other cost savings opportunities in regards to shipping? CR: Order free shipping supplies, like the Priority Mail Shoe Box and other Priority Mail Boxes and Envelopes, available at www.usps.com. Priority Mail includes free $50 insurance coverage with most shipments, as well as no fuel surcharges, residential charges or rural charges and offers easy-to-use package pickup. USPS also delivers on Saturday at no extra charge. Visit USPS at booth #30777. For more information, go to www.usps.com or www.usps.com/knowyouroptions. AP: Child Angel has been developed so that only the parent/carer will ever have access to the child's location. With our product, the parent is in con- trol; it is not a phone or a text-enabled device and the pairing is via a unique PIN recognition system that recycles every time the Child Angel is recon- nected, reducing the risk of unwanted tracking. This is also essential when used by the likes of theme parks, sports clubs, shopping centers, etc., to Child Angel ( Cont'd. from p. 4) hire out on a daily basis. Child Angel is designed so that the position of the child can be securely reported back to a specific parents phone or tablet. The device and service are optimized to provide position reporting with a good balance of cov- erage performance, battery life and size/weight. Visit Child Angel at booth #75548. For more information, email halo@child- angel.com, call +44 (0) 1782 479339 or go to www.child-angel.com. how the International CES ® relates to your business. KF: Scripps Networks Interactive com- prises six cable networks and nine web- sites that deliver lifestyle content to con- sumers across the home, food and travel categories. According to GfK, one of the world's largest market research organiza- tions, 74 percent of Americans surveyed are focused on products to improve the home, 67 percent on food and food enter- tainment, and 58 percent on travel. Many of the products that consumers are using are technology based, including the increased use of informational and enter- tainment content. We know that media time is increas- ing based upon digital growth. With the multiple platforms through which con- sumers now obtain their content, espe- cially video, we focus on consumer behaviors and trends in technology in order to reach our audience on all plat- forms. CES is ground-zero for technolog- ical innovation. CEDN: How is technology changing your business? KF: Our goal is to make our valuable content available whenever and wherever consumers want it, and we produce con- tent in a variety of formats and lengths to match their consumption preferences. For that reason, we're very interested in what consumers expect and what works with audiences as they adopt new tech- nologies. One other impact has been our website experience with our users. With the increased use of smartphones and second screens, users want integrated content and an easily navigated plat- form. HGTV and Food Network have both redesigned and re-launched their websites in the last year to accommo- date the technology and user changes. Today, users will find integrated con- tent that includes native advertising and endemic information – both text and video – in one location. No longer do users want to navigate multiple sites for information on products and projects that they have to aggregate themselves. They want their trusted sites to deliver it as part of the experience. In addition, many consumers now produce their own content. We are always looking for ways to engage and enhance the video experience by includ- ing them in our development and deliv- ery of content. If we can share their lifestyle stories, we don't compete with Scripps Networks ( Cont'd. from p. 1) them. We enhance the conversation and connect their lifestyle experiences to those of others. CEDN: How are consumers today con- suming video? What does the "connect- ed" home or device look like? How are consumers watching video outside the home? KF: Evolving technology allows con- sumers to access video at their conven- ience, on platforms and places of their choosing. The Nielsen Company studies show that overall media time is increas- ing based upon digital growth. More con- sumers are participating in a second- screen experience in their own home. From this research, we know that we have to consider how new apps and serv- ices complement a traditional video mar- ket to reach the growing number of peo- ple that view from multiple screens, both in the home and through on-the-go video sources. CEDN: What do you think the dynamics and influence will be, now and five years from now, among various segmentations, especially millennials? KF: There is growing evidence that the younger audience accesses video on more platforms and spends more time viewing it. They came of age at a time when video was already available beyond traditional television, and tech- nology continues to deliver additional ways to access it. Successful companies have to take a balanced approach to media across multiple screens to reach all audiences with their messaging. Five years from now you will find video tai- lored in length, style and delivery to con- sumers where they choose to view. All of this combines to demonstrate why we find CES such a great place. Not only can we find out the next great thing in technology for consumers, but we get a look ahead for our business. At CES, we discover how consumers are going to be using technology in order for our net- works, websites and mobile products to deliver on the expectations of the lifestyle enthusiasts who engage with our brands. Whether it's home, food or travel related, CES helps us to stay abreast of what and how technology and applica- tions are going to make a difference in our viewers' lives and how we are going to reach them with our content. For more information, visit www .scrippsnetworks.com, call 865- 560-4143 or email gmccormick@ scrippsnetworks.com. is showcasing its Listen To Your Buds campaign at the 2015 International CES ® . What is the campaign about? JC: The Listen To Your Buds campaign educates the public about listening safely to personal audio technology. Surveys repeatedly show that usage habits are unsafe. People listen too loudly, for too long, too often; it's behavior that can pro- duce hearing loss. One way to prevent that is to keep the volume down. The concern is such that the World Health Organization has asked ASHA to collab- orate with them on a similar initiative they plan to launch in 2015. Our primary audience is young chil- dren, and our main tactic for reaching them is music. We have musicians per- form "safe listening" concerts in schools. They do a great job of engaging their audiences first, then talking about how important hearing is to what they do, and moreover, why it is so important to life. Indeed, hearing loss can impede an indi- vidual's education, social development and work life. A recent study identified it as a contributor to dementia. CEDN: Who supports the Buds cam- paign? JC: The Consumer Electronics Association has been a partner from the start. Bongiovi Acoustics is a supporter, too. Others include the National Institutes of Health, the Educational Audiology Association, Parents' Choice Foundation, the Recording Industry Association of America, Califone International, Bach 2 Rock and other music education entities, and the National Hispanic Foundation for the Arts. We are very grateful to them all for helping the Listen To Your Buds cam- paign spread the word about safe listen- ing. CEDN: Is the campaign's safe listening message getting through? American Speech ( Cont'd. from p. 1) JC: To date, we have held safe listening concerts in more than 60 schools nation- wide. In addition, we have disseminated campaign messages throughout school systems. Also, we have held concerts in performing arts centers. One year, we held a holiday safe listening concert for military families. Post-event surveys repeatedly indi- cate that educators find that our approach gets through to students. Commonly, we read things like "the message is so need- ed," "the assembly was the best ever," "the kids are still talking about the con- cert," "please come back." (Educator video testimonials are on the campaign site at www.asha.org/buds.) All of that is very encouraging. So, too, is seeing classes show up at concerts wanting to sing safe listening songs they have com- posed at their own initiative, or walking into schools where safe listening concerts are scheduled to find campaign themed colorings covering the walls. CEDN: Is regulation a campaign objective? JC: The Buds campaign has no position on regulating technology. Basically, we celebrate hearing and encourage its pro- tection. We believe once the importance of hearing is understood and valued, self- protection should become a desirable choice. CEDN: Why should CES attendees come by the Listen To Your Buds booth? JC: They can find out more about our campaign. If they want to talk hearing or sound, an ASHA member audiologist will be on hand with expert information. We will also be giving away ear plugs. In our past CES appearances, we have found these offerings have great appeal. Visit American Speech-Language- Hearing Association at booth #74135. For more information, go to www.asha.org, email jcerquone@asha.org or call 301- 296-8732 or 703-973-7744.