Issue link: http://osercommunicationsgroup.uberflip.com/i/439823
C o n s u m e r E l e c t ro n i c s D a i l y N e ws Th u r s d a y, J a n u a r y 8 , 2 0 1 5 8 0 ER: Suitable Technologies develops products for people to live and work remotely. The Beam™ SPS (Smart Presence System), which includes prod- ucts BeamPro and Beam+, combines mobility and video conferencing to cre- ate an immersive communication experi- ence anywhere and everywhere conver- sations take place. CEDN: How long have you been in busi- ness? ER: Suitable Technologies was incorpo- rated in 2011, after the founding team worked on a prototype that appeared on "The Big Bang Theory" as "Shelbot." CEDN: Any well-known clients? ER: We have received press and social media mentions from our customers at Google, Square, Humin, Westfield Shopping Centers, Cornell Tech, Zoomdata and Intel. CEDN: What would you say makes your company unique? ER: Beam enables people to be there, and interact naturally by seeing and being seen, hearing and being heard, and the freedom to move about, from anywhere in the world. CEDN: What are the key features of the BeamPro? ER: The BeamPro fulfills the need for shared awareness between people, places and things. It embodies the remote indi- vidual, or pilot, with his or her authentic presence, and immerses the individual using reliable low-latency audio and video for natural communication, inter- action and control. BeamPro mimics the physical presence of the pilot by placing the viewing monitor at eye-level, and low-latency video promotes a natural response times for gestures, driving, and other conversational cues. Application- specific audio makes use of six micro- phones, ideal for conversations up to 20 feet away, and cancels background noise; thereby making BeamPro an excellent A/V option for factories, events, or other Beam ( Cont'd. from p. 1) noisy environments. CEDN: Is the BeamPro an advancement over the Beam+, or are the two products geared toward different applications? ER: The BeamPro is intended for every- day professionals, and Beam+ is designed for home use. The BeamPro can operate with enterprise WiFi networks, drive faster, has longer battery life, has a larger screen and is taller than Beam+. Other than the WiFi antennas, the differ- ences are a matter of psychology; people present more professionally on BeamPro because of the larger form factor. Beam+ utilizes the same custom video confer- encing software and is priced appropri- ately for consumer and home use. CEDN: Compare the position of your products and their technology against the current market. ER: Most customers discuss the sense of agency, and "being there," when somebody uses a Beam. Here is a quote from Carman Neustaedter, Simon Fraser University, who used a Beam at an event: "Ubicomp is a premier inter- national conference focused on the design and exploration of technologies of the future. Researchers pride them- selves on inventing the future and pre- senting it at the conference. Beams were an instantiation of just that at Ubicomp – the future of conference attendance. Our use of Beams gave new opportunities to people who could not easily attend Ubicomp in person. Some had accessibility challenges and reduced mobility. They told us that the Beams were empowering and a game- changer when it came to interacting and engaging with others. Others could not attend in person because of travel restrictions including a the birth of a new child, limited funds or limited time to travel; again, the Beams opened up new opportunities to network and learn about the latest in technology advance- ments through remote attendance." Visit the Beam booth in South Hall, booth #30869, where you will be able to beam into museums around the country, inter- act with BeamPro and Beam+, and see Mega Beam. manufacturer opportunities? TB: Absolutely. Regardless of where or how your customers interact with Ingram Micro, our experienced team can provide you with the knowledge and insight to guide your customers forward as they expand their line card to adjacent brands. This provides you, as a manufacturer, with unique expo- sure across multiple audiences – all with a focused, individualized approach to partnership that is unparal- leled in distribution. CEDN: How does Ingram Micro help expand customer reach and revenue opportunities? TB: With our insight into key markets, Ingram Micro can help you position your products and services correctly, leverage our business intelligence to move quick- ly as technology demands change, and show you innovative ways to go to mar- ket, from creative marketing campaigns to events that showcase consumer elec- tronics as the margin rich technology layer that can drive business innovation, customer service and a competitive advantage. Through us, you get access to Ingram Micro ( Cont'd. from p. 1) fresh markets, innovative services offer- ings and new customer audiences across North America. CEDN: How do manufacturer partners benefit from Ingram Micro's global reach and supply chain expertise? TB: Whether your goal is to grow your business domestically, internationally or both, Ingram Micro has the resources to make it happen. We're the global leader in technology and supply chain services, with the most extensive array of resources and insights to allow businesses to realize the promise of technology. As a Fortune 100 company that does business in 170 coun- tries with operations in 39, we provide access to an immense product and services portfolio, value-added lifecycle services and supply chain solutions and physical infrastructure to support the global com- merce demands of today's marketplace. We're the trusted supply chain partner for leading brands and retailers, using our scale and global reach to give our cus- tomers a competitive advantage in ecom- merce fulfillment, returns logistics and value-added supply chain services. To set up an appointment, email im-ces@ingrammicro.com. only proven to be more effective than tradi- tional advertising, but also provides many other advantages with viewer response methods as well as detailed metrics. "We are fortunate to have had exten- sive experience working across multiple distribution platforms for over a decade," stated Peter Low, Ensequence President and CEO. "It is those learnings, combined with the many successful relationships developed, that gives us the credibility and knowledge to successfully execute inter- activity across all platforms." Ensequence has worked with Comcast, Dish, Verizon, Cablevision, Viacom, Turner, HBO, Showtime and many others since 2000. The company currently offers three products, all in the area of making televi- sion content more engaging and more measurable. RATINGS+ allows the view- er to interact with programming content, creating a more immersive viewer experi- ence. "The viewer is more engaged with the content and stays tuned longer as a consequence," Low said. With RAT- INGS+, a viewer might be watching a favorite program and see an icon come up that asks if they would like to learn more about a particular character. If the viewer clicks yes on their cable or smart TV remote, then a character's bio will appear. Another Ensequence product, PRO- MOTIONS+, provides programmers with a powerful set of capabilities that remind viewers of an upcoming television pro- gram or sets their DVR to record it with- out ever leaving their television screen. Ensequence's advanced promotion prod- ucts help the programmer boost ratings by making it easier for the viewer to stay in tune with their favorite programs. "What we're doing is taking the ads that they use to promote their upcoming programming, and we're making them interactive. It allows viewers to push a button on their remote when prompted by an enabled Ensequence ( Cont'd. from p. 1) spot, automatically reminding them when that show's coming on. For example, five minutes before the show, they'll get a text reminder," said David Kline, Ensequence COO. "That's valuable to show produc- ers, because they want people to see their programming. People that ask to be reminded are much more likely to tune in and watch that show." The third Ensequence product is ADCONNEQT+, due to launch in the first quarter of 2015. This product upgrades tel- evision advertising so that it's actionable, with an interactive prompt during the spot that can offer the viewer a brochure, a coupon or more information. This gives tel- evision advertisers the best of two worlds: they deliver to viewers the immersive and engaging advertising message that will motivate them to act, and with ADCON- NEQT+, they also get the rich metrics that digital advertising offers. "It makes that ad work more like the Internet, with rich met- rics, and we can provide that information back to the advertiser. We're making that 30-second ad much more powerful. It's giv- ing the viewer at home a chance to respond immediately," Kline said. The opportunity to offer advertisers a marriage of viewer engagement and detailed metrics can help cable networks staunch the flow of advertising dollars leaving television for online media, Kline said. "This is the time now when more and more money is moving from tradi- tional television to online video, and the reason for that is that online video gives the opportunity to interact on the com- puter, and it's more targeted. You can do those same things on the TV, and it's more potent on the TV." For more information, visit Ensequence at www.ensequence.com. During CES, Ensequence will be hosting clients and potential clients in their suite at the ARIA hotel. Call 212-358-8995 to set up an appointment for a consultation. IDEAL SALES chooses to view this anniversary not only as the conclusion of 13 years in business, but also as the com- mencement of greater growth and advancement towards the top of the cor- porate ladder. As a New York-based wholesaler and distributor of photographic and elec- tronic equipment, the company knows that a satisfactory customer is a compa- ny's greatest asset. IDEAL SALES was built on a foundation of honesty, and as the company grows, it continues to live by the rule that integrity equals prosperi- ty. What started out as a small enterprise has morphed into a large network that continuously expands to take in more inventory and services. The team at IDEAL SALES pursues its dreams with loyalty to customers' sat- IDEAL SALES ( Cont'd. from p. 1) isfaction. It believes that this is why its dreams continue to come true. IDEAL SALES has never ceased to upgrade its items while still offering cus- tomers unbeatable prices. It is always expanding its inventory of consumer electronics to conform to the needs of a very technologically advanced society. IDEAL SALES guarantees customer satisfaction indefinitely. IDEAL SALES takes great pride in its team of respectable and educated cus- tomer service and sales agents who aim to satisfy the many clients. The greatest testimony to its cordiality and expertise are the countless customers, worldwide, returning repeatedly for its products and services. Visit IDEAL SALES at booth #35111. For more information, call 718-782-3017 or email info@idealsalesusa.com.