Issue link: http://osercommunicationsgroup.uberflip.com/i/439823
C o n s u m e r E l e c t ro n i c s D a i l y N e ws 6 7 Th u r s d a y, J a n u a r y 8 , 2 0 1 5 THE INTERNET OF THINGS HOLDS GREAT PROMISE, CONCLUDED Concluding the interview with Les Ottolenghi, Global CIIO, Las Vegas Sands Corp. CEDN: What are the pitfalls for busi- nesses to avoid in adopting IoT? LO: There are two major pitfalls to avoid in adopting IoT: first would be to choose to deploy an application of IoT that was not "ready for prime-time," either because it wasn't secure and reliable or because consumers wouldn't find it help- ful and user-friendly; and second, to miss out by not deploying an application of IoT that customers would expect to have available and that perhaps competitors had already adopted. CEDN: How are consumers of IoT pro- tected from data breaches? LO: The highest priority of IoT has to be compliance with the protocols of best-in- class security practices. IoT-generated data will be encrypted with state-of-the- art technologies in close coordination with suppliers, only after these tech- niques have been demonstrated to be secure in other environments. For end- user interfaces, a dual authentication log- in process will be required. CEDN: How is the privacy of IoT users protected? LO: There's no doubt that data gathered from the way people use IoT devices and systems will be extremely valuable to businesses, but at the same time, protecting the individual privacy of users is para- mount. By aggregating and anonymizing user behavior data, I believe businesses can derive the optimal value from this information while also protecting indi- viduals from exposure. I would expect to see a common business practice of not allowing data that contains personally identifiable information (PII) of cus- tomers to be used for marketing or other purposes or accessed by third parties. CEDN: Do you personally use IoT? LO: Yes, I do. CEDN: Do you have any last words for industry participants? LO: Industry analysts project a steep growth trajectory for IoT, but it's clear from the wide ranges of estimates that we're still at a very early stage. Forecasts from leading researchers have ranged from a low of 25 billion IoT devices to several times that number by 2020. But whichever forecast comes clos- est, IoT is a very exciting industry move- ment with opportunities to enhance peo- ple's lives in unimagined ways, and that's what interests me the most. Visit DCIA at booth #31701. For more information, go to www.dcia.info, call 410-476-7965 or email info@dcia.info WHOOSH! FOR GOOD TECH HYGIENE Maintaining personal cleanliness doesn't end with washing our hands anymore. Research from the London School of Hygiene and Tropical Medicine at the University of London indicates that 82 percent of mobile phones have some form of bacterial contamination, empha- sizing the importance of keeping the screens of our most frequently used devices clean. That's the idea behind "Good Tech Hygiene," a new movement introduced by WHOOSH!, maker of WHOOSH! Screen Shine, the most advanced non- toxic, streak-free screen cleaning solu- tion that keeps screens shining like new and resistant to fingerprints and smudges. It's also the only screen cleaner that is guaranteed to be safe for every device screen. So how dirty are our mobile devices? In a Wall Street Journal article published last year, Dr. Jeffrey Cain, President of the American Academy of Family Physicians, said, "People are just as likely to get sick from their phones as from handles of the bathroom." The arti- cle also states that even some cleaners marketed specifically for mobile devices can damage the screen coating, which isn't an issue with WHOOSH! Screen Shine. "Most people don't think about how dirty their device screens get, and they also may not realize how easy it is to keep them clean with a product like WHOOSH! Screen Shine," WHOOSH! CEO Jason Greenspan said. "We devel- oped WHOOSH! to show people see how much cleaner and clearer their screens can be, and now it looks like the days of perpetually dirty screens are numbered. And because it creates a nano-thin pro- tective layer that resists fingerprints and improves the screen's smoothness, WHOOSH! Screen Shine actually makes the phone look and feel better than when you first took it out of the box." WHOOSH! Screen Shine is made with biodegradable surfactants and its proprietary formula provides a nano-thin invisible coating that also provides resist- ance to fingerprints and dirt buildup. Plus, WHOOSH! Screen Shine is safe and non-toxic. There's no harmful residue left behind or transferred on to your fingers to worry about. WHOOSH! does not contain alcohol, acids, ammo- nia, chlorine, solvents, petroleum distil- lates, phosphates, or VOC's (Volatile Organic Compounds). WHOOSH! Screen Shine Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is available at Apple.com and in Apple stores throughout North America for a suggested retail price of $19.95. PMA PRESENTS DISTINGUISHED SERVICE AWARDS The Worldwide Community of Imaging Associations is honoring four individu- als with the 2015 PMA Distinguished Service Award in recognition for contri- butions to PMA and to the photo imag- ing industry as a whole. Recipients of the 2015 Distinguished Service Award are Scott Brownstein of Brownstein & McCabe; Bob Hanson of Harold's Photo Experts; Nigel McNaught of PMA UK; and Brian Wood of Photovision. They are being recognized at an awards presentation during the PMA 2015 Conferences at Bally's Las Vegas, immediately preceding the Digital Imaging/Photography Conference and Marketplace, presented by PMA, at 2015 International CES in the South Hall of the Las Vegas Convention Center. During his 23 years at Kodak, Scott Brownstein was responsible for many advanced digital products including dye sublimation printing, "Create-A-Print" consumer operated kiosks and finally the Kodak PhotoCD system. In addition, Brownstein was also the Founder and Chief Technology Officer of FujiFilm e- Systems, where he was responsible for the conception and development of advanced digital solutions for the pro- fessional and retail markets alike. While at Fuji, he was also the creative force behind one-hour web-to-retail printing at more than 1,000 camera stores and over 3,500 mass merchandiser loca- tions. He holds 20 U.S. patents. Brownstein was also the founding president of the Digital Imaging Marketing Association, served as a member of the board of trustees for PMA, and was also a member of the board of directors of PNI. Since leaving Fuji in 2006, he has remained active as an independent imaging consultant and visionary to small and large photo industry stake- holders alike. Bob Hanson is the President of Harold's Photo Experts, which operates four retail photo stores in South Dakota, North Dakota and Iowa. Harold's is a family-owned business that was started in 1910 by Emil Hanson, Bob Hanson's grandfather, as a portrait studio. Hanson's three children are active in the business. Harold's has been an early adopter, and currently operates a central lab with full production capabilities that include film, scanning, wide format printing, press printing, video, sublima- tion printing, and framing. The company offers a comprehensive online ordering platform and employs a staff of about 60. Bob Hanson served as a PMA Territorial Vice President in the 1970s, and was actively involved as a member of PMA's retail local markets commit- tee in the 1990s and 2000s. He has also served on the PMA board of trustees, and the PMA executive committee, as both Treasurer and Vice President. He has been a member of the Photographic Research Organization (PRO) for over 40 years, and served on the PRO board of directors, on the executive committee, and as Chairman of the audit committee. Additionally, Bob is a member of Independent Photo Imagers (IPI) and contributed to the development of IPI's marketing services program. Nigel McNaught spent 50 years working in the photo industry, starting as a shop assistant at a local photo deal- er during his youth. He studied the sci- ence and technology of photography at university in London, and his first "real" job was using photography within a research department in the aerospace industry. He joined Polaroid in 1973 as a Technical Sales Rep, and held many subsequent posts, including Publicity Manager at the time of the patent infringement court case with Kodak. He then headed up the national accounts sales team before moving to Olympus as General Manager. McNaught's career also included an international marketing role with Hope Industries and working with darkroom supplier De Vere before joining PMA as UK Director in 2003. With PMA, McNaught introduced the very popular retail business forum program, which became a regular vehi- cle for the exchange of ideas. Among the many posts he held over the ensuing 11 years was Chairman of the Skillset Imaging Forum, part of a government initiative to regularize training and qual- ifications in the creative industries. He also headed the ongoing ID/passport photo campaign for special- ty photo retailers, and frequently shared his extensive knowledge of the imaging industry and trends by speaking at sales conferences and meetings. McNaught has also been a regular contributor to a number of photo magazines. He retired from his role at Director of PMA UK in 2014. Brian Wood fell in love with the photo industry when his parents bought a photo business in Salem, Oregon, in 1968, where he began learning to dry and sort prints on a Pako drum dryer. By 1973, he was working after school in both the camera store and the photo lab. In 1977, he took over the photo lab side of the business and soon split it off from the camera store as a separate company. Over the past 35-plus years, he has built the business extensively, while taking the time to serve the industry in many capacities. In 1993, Wood joined IPI, and was invited to join the National Photofinishers Group (NPG), which he served as Chairman in 1996. Three years later, he helped merge NPG with the Buck Rogers Group, and became Chairman of Buck Rogers in 2001. Brian served on the board of IPI from 2006-2011, including positions of U.S. National Chairman in 2006 and Chairman from 2007-2009. In 2008, Wood joined the PMA executive board, and served as President of PMA from 2010-2012. He currently serves PMA on the board of trustees.