Issue link: http://osercommunicationsgroup.uberflip.com/i/439817
C o n s u m e r E l e c t ro n i c s D a i l y N e ws 8 1 Tu e s d a y, J a n u a r y 6 , 2 0 1 5 MN: Bem Wireless ® is a technology com- pany focused on innovating in consumer electronics, providing great experiences for the consumer with wireless technolo- gies. Our current major focus is in the audio space. Additionally, we have patent- ed video products that we have also seed- ed the market with, and our road map is very long in the wireless consumer space. CEDN: What would you say makes your company unique? MN: There are many aspects of Bem Wireless that make our company unique and well positioned for continued prof- itable growth. Our systematic approach to product development and operations, to name a few. Our management, owner- ship and executives have many years of finance, manufacturing, marketing, dis- tribution and sales. This all allows for good cash management, predictable rev- enue growth, and at the same time, the ability to produce world class products and marketing materials. CEDN: To what do you attribute your company's fast growth since 2013 and current success? MN: Partnering with retail has and con- tinues to be our strategy to reach the con- sumer. While we are expanding our con- sumer marketing, there is no substitute for having a great designed, superior perform- Bem Wireless ( Cont'd. from p. 1) ing and competitively priced product, fully working on display at retail for the consumer to experience. We are flexible in tailoring customized programs to meet the needs of our "best in class" retail partners. CEDN: Are you introducing any new products this year? MN: Our innovation for 2015 is fantas- tic. We are introducing multi room audio solutions, waterproof outdoor products, expanding our patented, global design and award winning "Kickstand" portable projector program, as well as introducing a complete new sub brand called Range. CEDN: Tell us about the new brand Range™. MN: It's all about country music. American country music has a rich histo- ry that reflects authentic living. Range audio products are uniquely crafted to reflect on our great audio heritage. Our products deliver a look and feel that is surprisingly comfortable, just like your favorite boots and jeans. Range cele- brates America and the music born from it. With more than 100 million consumers in the U.S.A. calling themselves "country fans," we see great potential for creating a long term heritage brand that's unique and "Tuned For Country™." Visit Bem Wireless in Conference Room Suite S210. For more information, go to www.bemwireless.com, call 815-337-0541 or email inquiries@bemwireless.com. KM: We see safety, efficiency and con- venience as the big consumer drivers for smart home technology. Smart home technology has made systems like tradi- tional security systems simpler, safer and more capable. In a recent Lowe's smart home study, we found that 62 percent of Americans ranked security and home monitoring as the most beneficial reason to own a smart home. Also, they want to be able to monitor and control all their systems through a single application to avoid the frustration of products that do not work together. CEDN: How are consumers adopting home automation? KM: Lowe's has created simple, low- cost entry level kits to help consumers to enter the smart home space. Most consumers start with our Safe and Secure kits at $179 with window and door sensors, a keypad and an Iris hub. As their needs evolve, they start to rec- ognize the benefits of convenience and overall peace of mind a smart home solution offers, and start to add more automation devices such as connected thermostats, smart plugs, fire sensors, garage door openers and more. Like mobile phones, we see strong growth in adoption as consumers move from ques- tioning why they need connected devices, to wondering how they ever lived without them. CEDN: What challenges does the smart home space face? KM: This is an early market and the biggest challenge is consumer awareness. Most believe smart home systems are complex and expensive, which is no longer the case. We are working to make consumers aware that Iris is simple, Lowe's ( Cont'd. from p. 1) affordable and can be customized to meet their everyday needs. CEDN: Where do you see the smart home market going in the next five years? KM: We expect everything in the home will be connected, from the humble light switch to appliances. Lowe's has already introduced the first WiFi enabled water heater, and the first wave of connected appliances will arrive in 2015. The technology will redefine how consumers manage their homes, and new partnerships will bring new bene- fits. Our work with insurance compa- nies like State Farm, AllState and Liberty Mutual is allowing customers with Iris smart home solutions to make significant savings on their policies because the technology is reducing their risk. Partnering with utilities will help save consumers energy, and integration of the home into the wider Internet of Things, such as their office and cars, will bring still more benefit. CEDN: What's your vision for the future of the smart home? KM: Iris smart home solutions will sim- plify the way you look after your home and allow your home to look after you. Homes will be safer, easier to manage and more efficient. They will become part of the wider connected world with links to the other things round you such as you your car or your office. You will be in control wherever and whenever. The systems will allow Lowe's to offer our customers new levels of service that help manage and maintain the home and through partnerships deliver a wide range of new benefits. Visit Lowe's at booth #70632. For more information, go to www.lowes.com. become essential tools to speed the recovery of coins, rings and other items dug by metal detector users. Garrett's best-selling Pro-Pointer pinpointer now has a completely new all-terrain version that is fully waterproof to a maximum depth of 10 feet. "The exciting thing about the new Pro-Pointer AT is its extreme versatility," said Garrett Marketing Director Steve Moore. "Our customers have been beg- ging Garrett to make an underwater pin- pointer, and we are thrilled to deliver exactly what they want. This is an essen- tial metal detecting accessory that will offer the user more time spent hunting for new treasures and less time struggling to recover them." Garrett's Pro-Pointer AT produces an audio and/or vibration alert when it detects a metallic target. The rate of the pulsing audio and vibrations increase G arrett ( Cont'd. from p. 1) proportionately as the pinpointer is moved closer to the target. The Pro- Pointer AT includes three Sensitivity set- tings and a Fast Retune feature, both helpful for gold prospectors whose pin- pointers can be challenged by the highly mineralized soils they frequently encounter. The Pro-Pointer AT comes in an orange color that makes it easy to see underwater and easy to find if misplaced in the field. Other new product attributes: an auto-off feature, a lost pinpointer alarm and a lanyard attachment clip to secure the Pro-Pointer AT to your belt, digging pouch, vest or detector. Garrett, which is celebrating 50 years in business, proudly manufacturers all of its metal detectors in the company's Garland, Texas, headquarters. Visit Garrett at booth #35400. For more information, go to www.garrett.com, call 800-527-4011 or email sales@garrett.com How is Continuous Glucose Monitoring Changing Diabetes Management? Continuous glucose monitoring is con- sidered the most significant breakthrough in diabetes management in the past 40 years. Compared to a traditional finger- stick meter, which only provides the glu- cose level at that point in time, CGM shows the speed and direction of glucose levels for more informed diabetes man- agement decisions. In addition, CGM notifies the user when glucose levels are heading too high or low so that action can be taken before problems arise. Convenience and Accuracy Packed in One CGM Device The Dexcom G4 PLATINUM system consists of just three parts: a sensor, transmitter and monitor. The tiny sensor, about the diameter of a human hair, is inserted by the user under the skin on the abdomen. A small transmitter sends data wirelessly to a cus- Dexcom ( Cont'd. from p. 4) tomizable, sleek monitor, which easily fits in a purse or pocket. It provides data every five minutes for up to seven con- secutive days, quickly and easily show- ing the body's response to medication, food and exercise. If users are outside their target zones, configurable alarms alert them so that they can take action. The device received the Everyday Health Award for Innovation and was rec- ognized at the 2014 International Consumer Electronics Show (CES) Digital Summit for excellence in innovation. "We have a strong history of excel- lence in CGM technology and we contin- ue to push the envelope with our G4 PLATINUM system – providing greater accuracy and adjunct software tools so that users can live the life they choose and not let their diabetes get in the way," said Sayer. Visit Dexcom at booth #73335. For more information, go to www.dexcom.com, call 858-875-9493 or email fbowman@dexcom.com. to ensure that SKINS take all the abuse so that your phone doesn't have to. Want to add a little fashion to func- tion? Liquipel SKINS come in a variety of exciting colors to help set your phone apart from the rest. Famous artists are currently designing their own unique sig- nature series for Liquipel SKINS to be released in the upcoming months. Liquipel SKINS utilize a number of pull-through marketing programs that target the consumer, retail stores and their employees. With celebrity partners like Pharrell Williams and Steve Aoki, customers have the chance to participate in a number of different promotions each year that range from exclusive concert tickets to a three day cruise in the Liquipel ( Cont'd. from p. 4) Bahamas with celebrity partners. Mobile device retailers can even benefit from a unique incentive program which allows top selling stores and sales associates to win an array of exciting prizes like con- cert tickets and meet and greets with musicians and celebrities. As an added upsell for sales representatives, Liquipel SKINS are part of the Liquipel 360 pro- gram that includes impact protection, the amazing Watersafe™ coating, and bun- dled device insurance to help protect every aspect of a customer's phone. For more information, visit www.liquipel.com, call 855-478-4735, email info@liquipel.com or visit the Brightstar meeting rooms located at the Venetian Bassano Ballrooms #2702 - #2703.