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CEDN January 6, 2015

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C o n s u m e r E l e c t ro n i c s D a i l y N e ws Tu e s d a y, J a n u a r y 6 , 2 0 1 5 4 REVOLUTIONIZING DIABETES MANAGEMENT WITH DEXCOM More than 29 million Americans are liv- ing with diabetes, a chronic condition in which the body is unable to properly use insulin (type 2) or doesn't produce insulin at all (type 1), a hormone needed to convert food into energy, according to the American Diabetes Association. The condition requires significant diligence, such as constant fingersticking to check glucose levels and a strict diet, all with the aim of keeping glucose levels within a tight range. The consequences of poor glucose management can lead to severe drops in glucose levels and poten- tially to a life-threatening condition known as hypoglycemia. Additionally, significant glucose variability can cause long-term health implications such as kidney problems, failing eyesight, limb amputations or even death. Dexcom Inc. recognized the obsta- cles faced by insulin-dependent diabet- ics, and developed the G4 PLATINUM ® system, which uses advanced continuous glucose monitoring (CGM) technology to provide real-time glucose levels and to alert the user of highs and lows in blood sugar via a p o r t a b l e , h a n d h e l d device. "The Dexcom G4 PLATINUM ful- fills the promise of CGM for people with diabetes by providing accurate and reli- able real-time glucose levels so that indi- viduals can stay one step ahead of their diabetes," said Kevin Sayer, Chief Executive Officer of Dexcom. "The tech- nology does the hard work so you don't have to." LIQUIPEL SKINS: THE ULTIMATE IMPACT PROTECTION EXCLUSIVELY FROM BRIGHTSTAR While protecting your new phone is a smart choice, nothing is worse than slap- ping a huge case around it that changes the way it looks and feels. Liquipel™ is proud to introduce the best impact pro- tection ever developed for your sleek smartphone – Liquipel SKINS ® Impact Protection distributed exclusively by Brightstar™. Liquipel SKINS are made from an extremely durable multi-layered material developed specifically for electronic devices. Years of product development led to the creation of an impact protection system that features the latest nano- shock™ technology. High definition clarity ensures that Liquipel SKINS are as clear as glass without distortion or pix- ilation of the screen's image. Tool-free installation means that you don't have to use a spray bottles nor squeegees; just peel the backing off the protector and lay it down on your phone while any bubbles dissipate on their own over 24 hours. A competitive price points coupled with the unrivaled impact pro- tection and clarity makes for the highest standard in the screen protector market. In testing, the company has yet to find a screen protector currently on the market that can compare to its nano-shock™ impact pro- tection. The Liquipel SKINS Full Body Kit is the thinnest case ever developed for a smartphone. The full body kit is com- prised of a front, side and back protector, all made from the same durable material Continued on Page 81 Continued on Page 81 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES ® Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron David Bernard JoEllen Lowry Associate Editors Yasmine Brown Andre Gressieux Graphic Designers Caitlyn Roach Sarah Glenn Customer Service Managers Heather Canale Keri Gall Jamie Green Tara Neal Annie Summers Show Logistics & Distribution Randal Fisher Lynn Hilton Marcos Morhaim Jeffrey Patten Account Managers Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy

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