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C o n s u m e r E l e c t ro n i c s D a i l y N e ws Tu e s d a y, J a n u a r y 6 , 2 0 1 5 8 0 elite athletes trust Masimo SET pulse oximetry technology – the same technol- ogy used in the world's leading medical facilities. Stig "the man who doesn't breathe" Severinsen will perform death-defying breath-holding feats in a coffin-sized water tank each day. Severinsen has a doctorate in medicine, is a four-time free diving champion and owns the Guinness Book of World Records for holding his breath – 22 minutes! As a leading authority on better ath- letic performance through better breath- ing, Severinsen uses Masimo SET pulse oximetry technology to validate his oxy- gen status and pulse rate before and after deep dives and breath holds. See how Masimo SET technology accurately measures Stig's oxygenation and pulse rate during extreme conditions in the Masimo booth – a spellbinding example of how noninvasive monitoring is migrating to where we live, work and train. Also at booth #73711 will be Dotsie Bausch, winner of the silver medal in team pursuit cycling at the 2012 Olympics in London. Ms. Bausch, a former fashion model who overcame cocaine addiction and a near-fatal eat- ing disorder, has used Dr. Severinsen's breathing techniques, combined with Masimo SET technology, to help improve her athletic performance. She and her Olympic teammates are the sub- ject of an upcoming documentary, "Personal Gold: The Underdog Story of London 2012." When now-disgraced cyclist Lance Armstrong got ejected from competition, the hopes and dreams of a U.S. cycling medal fell on the Masimo ( Cont'd. from p. 1) shoulders of Ms. Bausch and her team- mates. Using a training regimen that focused on "data, not doping," and smart use of Masimo SET mobile tech- nology, the women's team gunned for a stunning upset. See Ms. Bausch per- form Olympic-level training demon- strations as Masimo SET technology accurately measures her vital signs, and wish her well as she speeds for Olympic Gold in 2016! International CES ® attendees can win prizes throughout the day by entering Masimo's social media picture contests. Simply post a picture from booth #73711 with Dr. Severinsen and/or Ms. Bausch via Twitter or Instagram, and remember to use both hashtags #CES2015 and #Masimo. Masimo SET has been the pulse oximetry technology of choice among the world's leading clinicians for 25 years because it provides accurate measurements during challenging con- ditions of motion and low perfusion (blood flow) to the fingers, which reduces false alarms, increases true alarm detection and has resulted in improved clinical outcomes and reduced cost of care. Masimo SET is used on more than 100 million patients per year and by leading hospitals and clinics such as eight of the top 10 U.S. hospitals, as ranked by U.S. News & World Report. Come see why Olympians, Guinness World Record holders, and high-per- forming athletes – whether they're diving deep, or pedaling for a medal – also trust Masimo SET pulse oximetry when it matters most. Come for the spectacle, but stay for the science. Visit Masimo at booth #73711. screen protection systems for electronic devices. We manufacture protective films for everything from your personal smart- phone to medical monitoring machines and even military weapon optics. CEDN: How long has iShieldz been pro- ducing screen protection kits? JM: We have been in the film application industry for more than 25 years. We began selling our screen protection kits for electronic devices more than eight years ago. Since that time, we have creat- ed a brand that is very strong and rapidly growing. CEDN: What makes iShieldz different from its competitors? JM: We are the only screen protection company that has a proprietary material made of only the highest quality materi- als and we are proudly 100 percent Made in the U.S.A. Our competitors source material from overseas suppliers, so essentially they are all selling the same material as the other, just packaged and branded differently. CEDN: How is iShieldz different from tempered glass protectors? JM: The aftermarket glass technolo- gy is no different than what is already on your device. When you buy a so- called tempered glass protector all you are doing is placing one piece of scratchable glass on top of another piece of scratchable glass. You really didn't solve a problem. Glass is also more expensive and very bulky. iShieldz protection feels just like glass but is much thinner. iShieldz is also self-healing, so any scratches actually heal over time. On top of iShieldz ( Cont'd. from p. 1) this, iShieldz comes with a lifetime replacement warranty. CEDN: Where can iShieldz be found? JM: iShieldz can be found all over the world, including the U.S., Canada, Europe, the Middle East and South America. If there isn't a location near you that sells iShieldz, then we can be found at www.ishieldz.com. CEDN: Are there any new products com- ing from iShieldz? JM: iShieldz is always introducing new and innovative products. We just recently launched our Auto Align screen protection kit, which actually aids you in installing our screen protec- tion. You will get a perfectly aligned and bubble free install every time. We have also launched our medical grade, antimicrobial screen protection, which is being used in major hospitals around the country. The antimicrobial screen protection was so popular that we have just announced the launch of our latest antimicrobial product. We now have full bodied cases entirely made using our Silver Seal ® antimicrobial surface protection. CEDN: What plans does the company have for the brand? JM: Like any innovative company, we want to continue to produce new and exciting products that perform to the high level that our customers have come to expect from the iShieldz brand. We plan to add more accessories to our line while also expanding into new markets and business sectors. Visit iShieldz at booth #36279. For more information, go to www.ishieldz.com, call 909-596-9845 or email sales@ishieldz.com. with a track record of designing beautiful and elegant products," said Hamid Mekki, MYME's Co-Founder and Vice President. "We started from scratch, try- ing to create something with elegant design that looks different and has a com- petitive edge." A low-key grille comes trimmed in several colors, and the speaker offers a plethora of wireless and wired connec- tion options. "It'll fit beautifully and use- fully on your desk or any flat surface," Mekki said. "It comes in a variety of col- ors. We're going to have a lot of flexibil- ity to have a huge variety of colors that no one else has. Seven different squares can be customized with different colors to create different looks." The MYME EDGE is small enough to fit on a desk or counter, and sturdy enough to withstand day-to-day use from place to place. The EDGE works well in a living room, bedroom or office where it can be plugged in, but also unplugged out on the beach, home garage or even on the deck. Enjoy hours of music without wor- rying about cutting the party short. "It can be used either vertically or MYME ( Cont'd. from p. 1) horizontally – it is one of the few speak- ers on the market with that feature," Mekki said. "Consumers will enjoy this speaker for many reasons: the quality of the sound, the size of the speaker – not too big, not too small, so you can take it with you anywhere, and the flexibility offered by the design options to fit into any environment." Eye Catching Design, Big Sound Even though it has a relatively small frame, the EDGE puts out surprisingly full, spacious sound. This small package delivers clear sound throughout an entire room. With an uncompromising design, this speaker is adaptable to any environ- ment style, taste, gender and age. The EDGE will be available to ship late in the first quarter of 2015. Retail price is expected to be approximately $40. "Price is one of the competitive edges we have. We design things that are beautiful that we can offer at a competitive price. That's our philosophy," Mekki said. Visit MYME at booth #5835. For more information, call 844-322-0655, email info@mymeworld.com or go to www.mymeworld.com. world. Its products consist of the com- pletely waterproof aLOKSAK ® and the similar, but also odor and vapor proof bags called OPSAK ® , as well as their SPLASHSAK ® carrying cases designed to house the stated bags. Another new but different type of product the company offers, in fact, its newest development, is the SHIELDSAK. The SHIELDSAK is a fabric (non-waterproof) bag designed to block radio frequency waves, and is pri- marily used to prevent scanning and skimming of objects that contain ID chips. While protecting your identity and financial information, the SHIELDSAK will also render mobile devices invisible once they are sealed inside. LOKSAK markets its full line of ele- ment-proof products worldwide, and by element proof it means not just moisture, but also dirt and the very fine sands found overseas, making them popular with troops stationed in desert regions. This is achieved via a very special her- metic seal that is unique to the entire industry. The electronic market is becoming LOKSAK's fastest growing venue and new bag sizes have been added to hold smartphones, iPads and e-readers. In fact, aLOKSAK bags allow 100 percent use of all touch screen devices while protected in the bag. Calls can be placed and answered, emails received and answered, LOKSAK ( Cont'd. from p. 1) and the use of a Bluetooth is also possi- ble, all while your valuable item is secured in our bags. The company's current customers include the military, other government agencies, law enforcement, search and rescue, hazmat and medical suppliers, each of whom uses the bags with great confidence knowing that once the seal is closed there is nothing to worry about. Starting as a one-person operation in 1996, LOKSAK partnered with a full service fulfillment center in 2004, allow- ing the company to expand successfully into numerous markets both domestically and internationally while maintaining a reliable level of quality. Some of the LOKSAK chain accounts have as many as 500 stores and its list of clients contin- ues to grow each year. These bags have been tested to depths of 200 feet for two weeks without any leakage, and certification of this fact can be provided upon request as well as simply viewed on the company's website (www.loksak.com). Its products allow the user to safely and conveniently trans- port personal items in the harshest of environments, while either at work or play, free of worry. To learn more, stop by booth #6135 for a demonstration. For more information call 239-331-5550 or go to www .loksak.com.