Issue link: http://osercommunicationsgroup.uberflip.com/i/439817
C o n s u m e r E l e c t ro n i c s D a i l y N e ws Tu e s d a y, J a n u a r y 6 , 2 0 1 5 6 6 SENSEDRIVER TECHNOLOGIES UNVEILS HEADS-UP DISPLAY SenseDriver Technologies is unveiling SenseHud, a heads-up display (HUD), at the 2015 International CES. SenseHud sets itself apart from traditional HUDs in that Hudson – your very own voice-acti- vated personal driving assistant – is an all-encompassing model: safety, afford- ability and ease of use, combined to make SenseHud the most desired con- sumer auto-technology product in 2015. As a part of AT&T's "It Can Wait" campaign, a survey reported that more than 40 percent of drivers who admitted to texting while driving called it a habit. With safety and innovation among their top priorities, SenseDriver Technologies is working with several world-renowned institutions and universities to conduct safety studies with their own product line. SenseHud's goal is to enable safe driving while continuing to allow drivers to stay connected to the digital world – a habit that seemingly will never break, but SenseHud hopes to at least make safer. In 2011, Co-Founder of SenseDriver Technologies Michael Amaru was work- ing in graphic design and advertising and was exploring new ways to engage con- sumers with interactive displays. Amaru fashioned the idea to use rear-projection films on storefront windows, but at the time, the idea was turned away by his employer. Having been recently struck by a distracted driver on his motorcycle, he recognized this as an opportunity to use his projection concept on a car wind- shield. Amaru later went on to be Creative Director of KICVentures, a health-tech venture capital firm. This career move connected Amaru with like- minded entrepreneur and physician Kingsley R. Chin, M.D., the CEO and Founder of KICVentures. "At KICVentures we believe that true innovation can come from anyone within our organization," Chin said. "As a practicing physician, I've seen the seri- ous effects of distracted driving in my operating room. When Michael approached me with this idea, I knew very quickly that KICVentures would commit to bringing this product to the market." Together Chin and Amaru pushed the boundaries of technology and turned what was once a concept into a sophisti- cated platform. Through this entrepre- neurial process, SenseDriver Technologies and its first product release, SenseHud, aim to safely connect all driv- ers to their digital world while enhancing driving and communication through an elegant, empowering design. "We are beyond excited and truly proud to be able to launch SenseHud at CES!" Amaru said. "What makes this product stand out from other HUDs, in addition to its seamless integration of hardware and software, is that it is very affordable at $99, and compatible with every car—something that is notably attractive to today's consumer will ulti- mately facilitate a safer driving envi- ronment." VALEDO BACK TRAINING SYSTEM FROM HOCOMA NAMED 2015 CES INNOVATION AWARDS HONOREE Hocoma, a leader in the development of robotic and sensor-based devices for functional movement therapy, is announcing that Valedo ® , the company's novel medical device and gaming plat- form to help back pain sufferers achieve sustained back health, has been named a 2015 CES ® Innovation Awards Honoree in the wearable technologies category. The CES Innovation Awards, sponsored by the Consumer Electronics Association (CEA) ® , is an annual competition honor- ing outstanding design and engineering in consumer technology products. Valedo is the first wearable medical device for the low back that combines physical sensors with sophisticated, yet intuitive software to motivate and guide users through fun and interactive exercis- es. Grounded in movement science and physiotherapy, Valedo helps users improve movement awareness for increased stability and balance, restore motion to vertebral joints and redevelop deep muscles for enhanced strength. Through consistent use, these move- ments can help back pain sufferers achieve sustained back health. "We are honored to be recognized by the CEA with this prestigious award and recognized alongside some of the most innovative new consumer tech- nologies hitting the market," said Frank Menzler, Executive Vice President of Hocoma in the United States. "Based on technology used in professional rehabil- itation and physical therapy settings, Valedo puts the power of back health into the hands of consumers. This cut- ting-edge new tool motivates users to get moving and we are excited to share it with consumers in the U.S." Intended for consumers looking for a way to continue the benefits of profes- sional physical therapy at home, as well as for those interested in an alternative self-help tool, Valedo offers 17 unique movements incorporated into 45 thera- peutic and medically beneficial exercises that can be done at home or on the go. Listed with the U.S. Food and Drug Administration (FDA), Valedo will be available for purchase later this year at www.valedotherapy.com for $359. The device is compatible with the iPad 3 and above, iPhone 5 and above and all versions of the iPad mini. The Valedo app is available for free download on the Apple App Store and all new exercises, games and software updates are pushed to users automatically and free of charge. Valedo is being displayed at the 2015 International CES. Honorees are also being dis- played at CES Unveiled New York on November 11 and CES Unveiled Las Vegas on January 4. Valedo, along with the rest of the 2015 CES Innovation Honorees, are featured on CESweb.org/Innovation. About Hocoma Hocoma was set up in 2000 as a spin-off of the Swiss University Hospital Balgrist. The company currently employs more than 170 people at its headquarters in Volketswil near Zurich (Switzerland) and at its subsidiaries in the U.S., Singapore and Slovenia. Hocoma is the global market leader for developing, manufacturing and market- ing of robotic and sensor-based devices for functional movement therapy. Therapy solutions support the treatment of neurological patients with movement disorders caused by stroke, spinal cord injury, traumatic brain injury, multiple sclero- sis, cerebral palsy or other neurological dis- eases and injuries as well as low back pain patients. The product range features devices for intensive gait therapy (Lokomat ® ), functional therapy of the upper extremities (Armeo ® ), patient mobilization and use in early rehabilita- tion programs (Erigo ® ), as well as functional movement therapy for lower back pain (Valedo ® ) at home and at the therapist. Hocoma products are applied successful- ly in clinics and research institutes worldwide. The medical technology company has received many technology and entrepreneur awards, including the "Swiss Technology Award" and the "Ernst & Young Entrepreneur of the Year" award. Hocoma generated a turnover of more than 30 million CHF in 2013. Dr. Gery Colombo is the CEO of Hocoma AG. Visit Hocoma at booth #73928. For more information, go to www.valedotherapy.com, call 844-488-4422 or email frank .menzler@hocoma.com. DIGITAL COOKIE: HELPING GIRLS TAKE A BYTE OUT OF COMMUNITY ISSUES Without question, Girl Scout Cookies are a piece of Americana – right up there with baseball, hot dogs and apple pie. With the launch of Digital Cookie, it's become easier than ever for hungry cook- ie customers to find and buy Girl Scout Cookies. But most people don't realize the Girl Scout Cookie Program is about more than cookies – it's about turning today's girls into social entrepreneurs who give back to their communities. When people buy a box of Girl Scout cookies, they are participating in the largest youth entrepreneurial program in the world; a program that does more than any other to teach girls basic busi- ness acumen and interpersonal skills that will serve them the rest of their lives. And 100 percent of the net revenue earned from cookie sales stays with the local council, so girls can invest it back into their communities in the form of take-action projects that make their world a better place. What's most exciting is that in today's fast paced, high tech world, Digital Cookie is giving girls the skills and the tools they need to expand the concept of their community. By taking the Girl Scout Cookie Program online and adding this digital layer to the essen- tial 5 Skills of goal setting, decision mak- ing, money management, people skills and business ethics, we are also teaching girls the skills of tomorrow – like ecom- merce, online money management, app usage and website management, which will help them vastly expand their reach as social entre- preneurs. Digital Cookie at International CES ® underscores GSUSA's commitment to using technology to help position Girl Scouts for the future. Developing digital skills alongside entrepreneurial know-how is imperative in this day and age, and Girl Scouts is thrilled to provide its membership with these fun and educa- tional tools that will help them in school, the workplace and life in general. Modernizing Girl Scout technology and digitizing customer engagement efforts has been a central mission of Girl Scouts since 2011. For the past three years, Girls Scouts has been revolutioniz- ing how to use technology to communi- cate with girls, adults and councils, and to deliver the Girl Scout experience. The Movement is using cutting-edge new techniques and systems to reach, recruit, retain and train the very best adult volunteers. But most importantly, it is using technology to help more girls benefit from Girl Scouting by deliver- ing a fast, easy, seamless and consistent experience that teaches today's girls the skills of tomorrow. So when you buy cookies from a girl this cookie season, whether online or in person, just remember: you may be pur- chasing cookies from the next Sheryl Sandberg or Sally Ride – someone who goes on to change our world forever and for better because of the skills she learned, the confidence she gained and the experience she had selling cookies through the groundbreaking Digital Cookie platform as a Girl Scout. For more information, visit booth #74740 or go to www.girlscouts.org/ digitalcookie.