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Aftermarket Daily News Wednesday, October 31, 2018 5 8 The Pickle Juice Company Receives USDA Organic Certification The Pickle Juice Company, developer of the only trademarked and purpose built functional Pickle Juice ® sports beverage, announces its federal recognition as U.S. Department of Agriculture (USDA) organic certified, one of the most widely recognized symbols of organic approval. To consumers, the organic label guaran- tees that Pickle Juice contains a mini- mum of 95 percent organic ingredients, and highlights its lack of additives or arti- ficial preservatives, colors or flavors. This announcement comes on the heels of the product's recent OU Kosher Certification, serving as another testa- ment to the company's dedication to con- sumer health and wellness, as well as its commitment to limiting negative envi- ronmental impact during production. "Receiving USDA organic certifica- tion represents another step in our ongo- ing effort to produce the best, most func- tional and healthiest products available. We are extremely proud to be working with a beverage line that offers con- sumers the only all-natural and proven solution to muscle cramps and dehydra- tion," said Filip Keuppens, Vice President of Global Sales and Marketing for The Pickle Juice Company. "It's important to us that con- sumers know that Pickle Juice is a healthy alternative to the many sugary and syn- thetic drinks that seem to dominate the market. We are proud of our brand's dedica- tion to serving a quality sports drink, which contains only pure and natural ingredients, includ- ing key electrolytes and vitamins." As the demand for organic products continues to increase among American consumers, so does the demand for Pickle Juice products. The Pickle Juice Company has experienced rapid growth, expanding internationally to help people suffering from athletic muscle cramps, nocturnal leg cramps, heat illness and more. The effectiveness of the product line is scientifically proven to relieve muscle cramps in as fast as 60 seconds, and contains up to 14 times the electrolytes found in the average sports drink. The Pickle Juice Company's entire product line will now display the USDA organic seal, including the 8 ounce and 16 ounce bottles of 100% Natural Pickle Juice Sport, 2.5 ounce shots and 1 liter boxes of its 100% Natural Extra Strength Pickle Juice for- mula, and 1 liter bottles of Pickle Juice Chaser. For more information, visit www.pickle power.com or follow the company on social media. Nantucket Spider: Natural Insect Repellents By Nancy Jack, Chief Executive Officer, Nantucket Spider, LLC Many years ago, my business partner, Jeffrey Busch, and I had each reached the conclusion that we would never use DEET or other chemical repellents on ourselves or our families. The problem was, the natural repellents on the market didn't work very well for us. The prod- ucts were strong smelling, greasy and the spray would dribble down the side of the bottles and be difficult to apply. The effect was that they just didn't keep the bugs away very well. Nantucket Spider was born as a solution to these problems. Nantucket Spider repellents are light and fresh smelling and non-greasy. Our patented method of using a fine mist trigger spray top and a water-based formula means that our repellents can be applied where you most need them: on hair, clothing, gear and skin without damage or staining. We use beautiful blends of natural essential oils – all of our sprays are now made with organic essential oils and our products are non- GMO. We are the only natural repel- lent company that protects our repel- lents with liquid nitrogen during bottling so that our essential oils don't oxidize and deteri- orate before they are opened – our cus- tomers can trust that our repellents will not be stale before they get to use them. Most importantly, our repellents really work. Independent lab tests have shown that our original and camp sprays repel 98-100 percent of mosquitos (indis- tinguishable from 20 percent DEET). Our tick repellent was found to repel 92 percent of deer ticks. Our products also work extremely well on biting flies, including blackflies, horseflies, green- heads and deerflies. In addition to our wonderful repellents, Nantucket Spider has created beautiful and effective bracelets, pins, oil blends and outdoor garden sticks: fair trade, essential oil, extra-large incense sticks that have become a popular choice for keeping the bugs away at outdoor events. For more information, go to www .nantucketspider.com or email orders@ nantucketspider.com. Category Growth in Men's Supplements The growth of the supplement market has been nothing less than miraculous, with no signs that it's slowing down. In fact, supplement industry sales are expected to reach $18.3 billion by 2020. Why the huge growth? The growth of this market is the result of a conver- gence of several factors – the perfect storm, if you will. The first one is an aging population. Baby Boomers, the generation born between 1946 and 1964, believe in the power to stay and feel young. Another major factor is the increased awareness among consumers. Celebrity doctors like Dr. Oz and others, online forums, websites and health and wellness magazines all contribute to the popularity of health and wellness supplements. In addition, more and more con- sumers are taking control of their own health decisions and foregoing the advice of a doctor. Visiting websites before and after trips to the doctor are almost univer- sally increasing. Many consumers are creating their personal regimen of diet, exercise and supplements. It's all becom- ing part of their daily lifestyle habits. What's it mean to retailers? Retailers need a strategy to take advantage of this growing opportunity. It's important to realize consumers can easily order their favorite supplements online. You only have one chance with a customer that visits your store – either they see their favorite supplement or they don't. Make sure you've researched the sup- plement category and stock the most popular products and brands and keep abreast of categories that are growing. Take advantage of growing cate- gories. Besides the popular protein sup- plements, CoQ10 and omega-3s, many other categories are growing. The men's sexual health market is growing by leaps and bounds. Sexual performance supple- ments and testosterone boosting products are all growing as an aging male popula- tion still desires an active, healthy sex life and refuses to give in to the effects of aging. Bone and joint as well as brain health and cogni- tive functioning supple- ments are also expand- ing rapidly. What it all means is that you need to do your homework and give consumers what they want. Stay ahead of the curve by looking for what the next big thing will be and be an early adopter. For more information, go to www.bio xgenic.com, call 888.657.1717 ext. 1308 or email rascherman@bioxgenic.com. Blood Orange Juice from Dream Foods International Dream Foods International, founded in 1999 and located in Santa Monica, California, specializes in award-winning organic citrus juices and natural ethnic foods. The company began bottling juices near the Mount Etna volcano in Sicily where local growers and artisan factories batch-produce the company's juices for distribution across North America. A recent partnership with Polenghi, USA has given Dream Foods International a wide variety of private label options and a larger branded selection for retailers. As one of the largest private label sources in Europe, it now processes 10 percent of the world's lemon juice supply. All of the citrus fruit used to make Dream Foods juices are harvested by hand and processed immediately. The products are organic, non-GMO, kosher and made with not-from-concentrate juices. Every year, time is spent at Sicilian citrus farms to better understand seasonal variations as well as an aid to understand the environmental effects that Mt. Etna, an active volcano, has on cit- rus. This regular time spent at the farms provides an intimate knowledge of organic citrus, from farm to supermarket, in each and every product. Dream Foods is looking forward to the new horizons of the future. The com- pany added a very strong dry grocery cat- egory when it introduced the Casa Mexicana line of authentic Mexican sea- sonings and rice dishes that feature top- trending flavor profiles. Building on the success of its current product lines, new products are being developed for the retail shelves that will continue to bring great flavor and taste. Now that Dream Foods is partnered in Italy with Polenghi USA, it has become one of the largest worldwide suppliers of lemon juice. The partnership has also caused a strong expansion throughout the U.S. and has added great depth to its private label capabilities. Blood orange juice is back! After floods and torrential rains throughout Europe, which diminished the crops in 2016-17, this year's yield is abundant and readily available. Dream Foods has expand- ed lemon juice in both certified organic and conventional juices, as well as in larger foodservice sizes and portion packs. The company works with natural specialty grocers, mass retailers, club stores, private label and foodservice cus- tomers. Dream Foods is able to offer healthier choices, competitive pricing and a larger selection. For more information, go to www.dream foods.com or call 310.315.5739.