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SEMA18.Oct31

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Aftermarket Daily News Wednesday, October 31, 2018 6 6 Creme of Nature Launches New Moisture Replenishing Product Line, Pure Honey Nearly a decade after becoming the first multicultural brand to offer styling products formulated with argan oil, top-selling hair care brand Creme of Nature introduces Pure Honey, a full collection of eight sweet new products for all hair textures. The new Pure Honey collection – with its creamy, lush formula and aromatic fragrance – includes shampoo, conditioner, hair mask, leave-in conditioner, detangler, setting lotion, twisting cream and edge control gel. Formulated with vitamins and mineral-rich honey to help keep moisture in and breakage out while also softening and smoothing hair, Creme of Nature's new Pure Honey line will leave hair feeling hydrated while look- ing shinier and healthier. "At Creme of Nature, we under- stand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of honey made it the perfect choice," said Teneya Gholston, Director of Marketing for Creme of Nature. "We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients – pure honey, shea butter and coconut oil – for maximum hydration without the heaviness of sul- fates or mineral oils." The essential element to healthy, curly hair textures is moisture, and every woman is searching for those mir- acle moisture products. This new collec- tion targets dry and dehydrated hair with nature's nectar, honey, which is a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, mean- ing that it softens and smooths, which naturally makes it a great conditioner and moisturizer. For the Pure Honey collection, Creme of Nature pairs natural honey with creamy certi- fied natural shea butter to seal in the moisture and coconut oil to seal the hair cuticle. This new line has been formulated without harsh ingredients and contains the highest quality natural ingredients resulting in a luscious natural scent. Creme of Nature Pure Honey hair care and styling products, made with pure honey, creamy certified natural shea but- ter and pure honey, include: Moisturizing Dry Defense Shampoo (SRP: $5.79; 12 oz.), Moisturizing Dry Defense Conditioner (SRP: $5.79; 12 oz.), Moisture Replenish & Strength Hair Mask (SRP: $6.99; 11.5 oz.), Break Up Breakage Leave-In Conditioner (SRP: $6.79; 8 oz.), Knot Away Leave-In Detangler (SRP: $5.79; 8 oz.), Texturizing Curl Setting Lotion (SRP: $5.79; 12 oz.), Moisture Whip Twisting Cream (SRP: $6.99; 11.5 oz.) and Moisture Infusion Edge Control (SRP: $4.99; 2.25 oz.). Creme of Nature offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingre- dients like argan oil, argan butter, pure honey, coconut milk and shea butter, for all hair types and styles. Creme of Nature has the best hair care products for great style and healthy hair. For more information, contact Kenneth Ray, Director of Sales, at Kenneth.Ray@Revlon.com or 586.530.9358. Take Charge of Improving Your Memory with FOCUSfactor Like other parts of your body, your brain needs proper nutrition to perform at its best. Staying focused and on top of your game at work, home and school is more essential than ever. For over 15 years, FOCUSfactor ® has been America's No. 1 brain health supplement, helping millions of people improve cognition. FOCUSfactor is a patented formula that has been clinically tested and shown to improve memory, concentration and focus. Unlike most brain health supple- ments, FOCUSfactor has undergone a randomized, double-blinded, placebo- controlled clinical study on its entire for- mulation, not on a single ingredient. The study was conducted in 2011 by Cognitive Research Corporation, a clini- cal research organization with extensive clinical development and testing back- ground. The clinical study demonstrated that compared to placebo, FOCUSfactor significantly improved cognitive abilities such as memory, concentration and focus in healthy adults. Furthermore, the results specifically showed a significant improvement in recall of +44 percent from 4.5 words to 6.5 words. Since 2015, FOCUSfactor has more than doubled in sales. Fueled by a grow- ing category, an impactful advertising campaign and expansion of the FOCUSfactor line-up including FOCUSfactor Extra Strength, FOCUSfactor Brain & Vision and FOCUSfactor Kids. FOCUSfactor Extra Strength is an advanced formulation that builds on the original, clinically tested formula and increases the level of key neuro-nutrients. FOCUSfactor Brain & Vision is a 2-in-1 formula that adds lutein and zeaxanthin to the original formula to help promote healthy vision. The brand continues leveraging its suc- cessful "Feed Your Einstein" campaign across multiple media vehicles behind the name and likeness of Albert Einstein. Currently, FOCUSfactor is distrib- uted in over 25,000 retail outlets nation- wide, including Costco, Walmart, Sam's Club, Walgreens, CVS, BJ's, The Vitamin Shoppe and many other retail chains and independent stores throughout the U.S. and Canada. The brand has experienced significant growth as it con- tinues to attract new consumers looking to improve their cognitive heath. According to the NIH, brain health is considered the No. 1 age-related concern among baby boomers. The CDC cited that one in eight baby boomers has expe- rienced increasing issues with their mem- ory over the past year. Additionally, a recent survey conducted by AARP noted that brain health is the sec- ond most important com- ponent in maintaining a healthy life style, after heart health. "The cogni- tive segment has become a destination within the sup- plement aisle much like joint health and eye health," said Jack Ross, Chief Executive Officer of Synergy CHC. Overall, Synergy's goal is to contin- ue driving consumer awareness of FOCUSfactor while expanding its distri- bution. The company will continue to leverage the brand's cognitive benefits of improving memory, concentration and focus behind its clinically tested, patent- ed formula. "While we are very pleased with the growth we have experienced with FOCUSfactor, we truly believe that both the brand and category be will pro- pelled to new heights," added Ross. For more information, contact Gail Lane at gail@synergychc.com.

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