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Aftermarket Daily News 4 7 Wednesday, October 31, 2018 Synodrin Complete Joint Health, Powered by IMMUNODRIN Synodrin is the first brand to offer a com- plete joint health solution. Synodrin offers both a topical analgesic and an oral joint health supplement formulated to provide muscle, joint and arthritis pain relief. The difference between Synodrin and other products on the shelf is IMMUNODRIN™, its proprietary active ingredient clinically proven to reduce inflammation and provide immune sup- port. Synodrin delivers value to your cus- tomers through three points of differen- tiation. First, Synodrin is the only brand to market that provides IMMUN- ODRIN, a powerful Omega-5 which tar- gets inflammation naturally and pro- vides immune support. Second, Synodrin is the first brand to provide a cohesive, national brand message that addresses both internal and external joint health. Lastly, Synodrin is commit- ted to supporting its retail partners with a national TV investment designed to increase brand awareness and drive cus- tomers to your stores. Synodrin Complete Joint Health products are available nationwide in drug and grocery channels, with national media already underway. This retail sup- port program includes national TV, Print FSIs and Coupons.com. Its primary goal will be to systematically drive new shop- ping trips into the joint health category while improving buyer conversion with existing customers. The company is so confident that its products will work for your customers, it offers a no hassle 100 percent money back customer guarantee. Why Synodrin? Natural Solutions for Life, the makers of the Synodrin Complete Joint Health product line, are headquartered in Robinson, Illinois, and have been manufac- turing all natural joint health supplements for nearly 15 years. Each of its products are formulated using only the highest quality ingredients avail- able in its cGMP and FDA registered facilities. "Our core competency is joint health, it's who we are, it's what we do, and I'm very excited about the future growth opportunities that exist for our company in these categories and other segments of HBW," said Ron Cotting, Vice President of Operations. Product Highlights Synodrin Lidocaine Max+ Topical Gel (4% maximum strength) + IMMUN- ODRIN. Child resistant cap. Synodrin Turmeric Max Capsules are the most complete and strongest turmeric product on the market today. Total dosage is 1,220 mgs/serving with turmeric at 1,200 mgs at 95% curcuminoids + 20 mg of Bioperine. Synodrin Fast Acting Arthritis & Muscle Pain Relief Topical Gel is clinically proven to pro- vide arthritis, muscle and joint pain relief. Synodrin is the only product on the market to include both IMMUNODRIN and hyaluronic acid. Synodrin Triple Action Capsules deliver more than 2,200 mg per serving, clinically proven to offer relief in as little as seven days, and offers more than nine times the hyaluronic acid as other leading brands. Synodrin Advanced Triple Action Capsules featuring IMMUNODRIN + UC-II™ is the most complete type II col- lagen based product. Clinically proven to offer relief in as little as seven days. For more information, go to www .synodrin.com or call 855.499.6735. Natural Personal Care for People Who Care, Personally It's not about riding the latest fad. Natural personal care is absolutely one of the fastest growing segments in the mar- ket. But that doesn't make it a fad, it makes it a trend – and a strong one at that. The "fad," according to WooBamboo, is unnatural personal care, and that fad is beginning to see its end. "People are caring about what they put in their mouth. They're caring about what they're putting in and on their bod- ies. The world is waking up. It's a smarter marketplace out there, and that's fantastic," says Christopher Fous, co- Founder of WooBamboo. His company doesn't refer to itself as an oral care brand. "We're in the inspi- ration business, and business is good," Fous says. The company claims that its products (bamboo toothbrushes, biodegradable floss and brand new natu- ral toothpastes) are designed to inspire the world to be more eco-friendly and more aware of the products they use, pro- moting making smaller changes every day toward a cleaner, healthier family and planet. Now in its fifth year, WooBamboo products can be found in just under 14,000 stores world- wide, proving that not only can natural oral care products compete in a plastic-filled marketplace, but hold their own on so many store shelves. "Any store looking to expand their oral care section with naturals has an easy solution. Our entire line is created to be the most retail-friendly/eco-friend- ly hybrid. We care, and we think it shows. Because of this, consumers who care are drawn to our stuff. We're good people making good products that not only clean your smile, but your conscience, as well. It's a no brainer, and as natural as it gets, while still appealing to the mass consumer," says Fous. WooBamboo offers bamboo toothbrushes in multiple styles for adults, kids and even pets, along with biodegradable silk dental floss and a brand new line of delicious, natural toothpastes in flavors for adults and chil- dren. The style is fun, the brand is cool and the company just wants to innovate, inspire and change the world. For more information, go to www.woobamboo.com. Bausch + Lomb: Evolving Eye Care Through Innovation Bausch + Lomb's continued investment in research and development has resulted in the company introducing more than 20 new products across all business units within the last 24 months. Among the company's latest product introductions are four new over-the-counter (OTC) products, which help address some of today's most pervasive eye health con- cerns and further strengthen the compa- ny's consumer healthcare portfolio. "The advancements we've made during this busy period have expanded our portfolio of products to help meet the growing healthcare and lifestyle demands of consumers," said Joseph Gordon, President, Consumer Health and Vision Care, Bausch + Lomb. Of those new products, Bausch + Lomb's newly launched LUMIFY™ red- ness reliever eye drops are providing innovation and growth to the OTC eye care category as the first and only OTC drops containing low-dose brimonidine tartrate. Backed by six clinical studies, LUMIFY has a strong efficacy and safety profile with low-risk for rebound redness and 95 percent symptom improvement seen at one minute and lasting up to eight hours. The company is also taking a holistic approach to the launch of LUMI- FY at retail, executing marketing tactics that include shopper marketing and in- line and off-shelf displays to strategically reach the shopper throughout the store. Building upon its portfolio of eye vitamins, Bausch + Lomb added PreserVision ® AREDS 2 formula chew- able vitamins and Ocuvite ® Blue Light eye vitamins to respond to evolving cus- tomer needs. PreserVision AREDS 2 for- mula chewables contain the exact levels of six key nutrients recommended by the National Eye Institute to reduce the risk of progression in patients with moderate to advanced Age-Related Macular Degeneration (AMD). The chewable vitamins were introduced as an alterna- tive for patients who may have trouble swallowing pills or have "pill fatigue." A leading cause of vision loss in Americans age 50 and older, moderate to advanced AMD impacts more than 11 million peo- ple in the United States. With the increasing number of hours Americans are spending on digital devices, Ocuvite Blue Light eye vitamins were introduced to help shield and filter blue light that is emit- ted from digital devices. The vitamins contain 25 milligrams of lutein and five mil- ligrams of zeaxanthin isomers, the key eye nutrients that help absorb blue light before it reaches the macula (the part of the eye responsible for central vision). Dry eye impacts more than 140 mil- lion Americans and research shows that 61 percent of consumers are using lubri- cant eye drops to help with symptom relief. There is also an increased con- sumer demand for preservative-free relief for the symptoms of dry eye, which led Bausch + Lomb to develop and intro- duce Soothe ® Xtra Protection (XP) Preservative Free lubricant eye drops. Launched in June, this preservative free formulation of Soothe XP uses a unique combination of Restoryl ® mineral oils as active ingredients, which work to restore the lipid layer, seal in moisture and pro- tect against further irritation. "At Bausch + Lomb, we follow the shifting consumer trends and listen close- ly to what our customers are looking for in eye care products. These latest OTC product innovations are in direct response to those trends and feedback we're hearing in the market today, which we believe will provide customers new options to meet their eye care needs," added Gordon.